How QSRs like McDonald's and Chick-fil-A are achieving high Brand Fandom in the competitive food service industry.
How Women’s Sports are Reshaping the Streaming Landscape
New data from MarketCast reveals more women are streaming their favorite sports and explores the implications for the streaming landscape.
How to Create An Epic Summer Movie Trailer
Here are five best practices for creating truly great summer movie trailers according to Jeremy Radisich, MarketCast’s head of entertainment advertising research and a trusted voice in the world of movie marketing.
Auto Ads Gen Z Actually Likes
Using MarketCast’s Brand Effect advertising recall and resonance measurement, we’ve identified and broken down a handful of recent ads and campaigns that are successfully engaging Gen
Turning Retail Shopping into Longterm Fandom
Examining how some brands have tackled the “new normal” of customer behavior and expectations while reshaping the retail shopping experience under current, often challenging economic conditions.
Can Insurance Companies Build Brand Fandom?
Would it surprise you that the insurance industry spends over $10 billion annually on advertising? Of course not. But does this eye watering amount lead consumers to love insurance companies?
Automotive Report Pt. 3: Marketing Strategies the Gen Z Way
Despite Gen Z’s late entry into driving and vehicle ownership, the core building blocks of fandom aren’t too dissimilar to any generation before them. Our latest Automotive Fandom Report kicks the tires and gets under the hood of what matters most to Gen Z to understand the kind of buyer...
Delivering Awesome Multi-Brand Advertising
As ads featuring multiple-brands grow in popularity, marketers need to understand how to develop creative that breaks through with audiences.
MarketCast and SBJ Reveal NFL’s Top Performing Sponsors
In MarketCast’s latest Sponsor Breakthrough study of NFL fans, iconic brands (and long-term sponsors), such as Gatorade, Pepsi, Bud Light, Verizon, and Visa, scored big as the most recognized sponsors for the 2023-24 season.
Automotive Fandom Report Pt. 2: What Kind of Car Buyer is Gen Z?
Here’s what marketers and brands need to know about the kind of driver Gen Z is and how to reach them where they are in their current life phase.