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    • Advertising

      Pre-testing, in-market, and post-campaign ad measurement

      • Ad Effect

        Optimize creative with pre-testing

      • Brand Effect

        Measure campaign success in-market

      • Total Effect

        Link creative, media, & outcomes

      • Brand Lift

        Measure brand impact post-campaign

      • Attribution

        Understand campaign ROI

    • Brand

      Next-generation brand tracking and research

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      Movie and series content testing and research

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      Effectiveness of sponsorship investments

    • Research & Insights

      World-class quantitative and qualitative research

  • Insights
    • Who We Are

      Answering today’s marketing challenges

    • AI & Tech

      Moving measurement forward with humans and AI

    • Newsroom

      Press releases and news about MarketCast

    • Events

      Our upcoming events and appearances

    • Careers

      Opportunities to join the MarketCast team

  • Let’s Talk
Putting Fandom in Focus
/
collegiate sports

Tag: collegiate sports

How Women’s Sports are Reshaping the Streaming Landscape

By Jourdan PignatelliIn Featured InsightsPosted June 12, 2024
how womens sports are reshaping the streaming landscape featured image

New data from MarketCast reveals more women are streaming their favorite sports and explores the implications for the streaming landscape.

Tags: college basketball, collegiate sports, fandom, NCAA, sports, sports streaming, streaming subscription, women's sports
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