Check out some key takeaways from previous Super Bowl campaigns to help you craft your game-winning strategy.
Beyond the Bases: 2024 World Series Advertising Roundup
We're rounding the bases with the top-performing ads that aired during the 2024 World Series, using data from MarketCast Brand Effect.
Score Big with MarketCast Super Bowl LIX Ad Resonance Report
Maximize your Super Bowl LIX ad impact with MarketCast’s ad performance report, offering insights into ad resonance across linear TV, CTV, and social media.
How Pre-Launch Ad Testing Drives In-Market Wins
Pre-launch ad testing is critical to ensure your ads perform well with audiences when they go live. It helps fine-tune creative, predicts audience responses, and avoids viral controversies that could sink your brand. While most marketers test ads in some form, many fail to connect the dots between their pre-launch...
Summer Olympics: Which Ads Took the Podium
Discover which ads captured audience attention during the 2024 Paris Summer Olympics according to MarketCast Brand Effect.
Summer Olympic Ads: Opening Week Highlights
Check out the ads from the opening week of the 2024 Summer Olympic Games that broke through with audiences using our Brand Ad Appeal metric.
The Rise of Ad Resonance Metrics
As our industry gathers in Cannes to discuss better ways to measure ads (and indulge in copious amounts of French Rosé), the spotlight often stays on traditional reach measurement. Yet, what often gets lost in these late-night debates (along with a lot of other things) is the crucial need to...
Going for Advertising Gold: MarketCast 2024 Summer Games Reporting
MarketCast's in-depth coverage of the 2024 Summer Olympic Games, capturing top advertising moments and insights from the opening ceremony to the final call.
The Icons of Insurance: Top Ads that Drive Engagement and Memorability
Using MarketCast’s Brand Effect advertising recall and resonance measurement, we've analyzed some top-performing ads in the insurance sector to explore what drives a standout insurance ad.
Auto Ads Gen Z Actually Likes
Using MarketCast’s Brand Effect advertising recall and resonance measurement, we’ve identified and broken down a handful of recent ads and campaigns that are successfully engaging Gen