resonance measurement Archives

Hotels and Home Shares: Travel Ad Showdown

By Jourdan PignatelliIn Featured InsightsPosted June 26, 2025

Ad performance of popular hotel and home sharing brands

From luxury suites to full-house rentals, top travel brands are battling it out on-screen to win the hearts (and bookings) of vacationers. As travelers weigh loyalty perks versus privacy and space, ads from Hilton, Marriott, Airbnb, and VRBO are revealing who’s sticking to their strengths and who’s throwing shade.Using our...

“American Made” Ads Drive Automotive Impact

By Jourdan PignatelliIn Featured InsightsPosted May 7, 2025

Ford's new "Committed to America" ad resonates with audiences

Ford and Hyundai lean into financial uncertainty with ads that highlight American manufacturing and offer price assurances to nervous consumers.

MarketCast Breaking Ads: March 2025

By Jourdan PignatelliIn Featured Insights, UncategorizedPosted April 29, 2025

MarketCast Breaking Ads—a monthly look at the standout ads that broke through with audiences backed by real-time data from our Brand Effect measurement solution.

Cruise Ads Making Waves

By Jourdan PignatelliIn Featured InsightsPosted April 22, 2025

MarketCast Brand Effect reveals the most memorable and engaging cruise ship ads for the spring travel season so far.

Super Bowl LIX: Ad Messaging MVPs

By Jourdan PignatelliIn Featured InsightsPosted February 14, 2025

When brands spend millions on a Super Bowl ad, making a splash is great—but ensuring audiences remember the message is even more critical. Standing out is one thing; cutting through the noise with a clear, lasting message is another. We surveyed 19,000 Super Bowl viewers to uncover which ads nailed...