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Putting Fandom in Focus
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resonance measurement

Tag: resonance measurement

“American Made” Ads Drive Automotive Impact

By Jourdan PignatelliIn Featured InsightsPosted May 7, 2025
Ford's new "Committed to America" ad resonates with audiences

Ford and Hyundai lean into financial uncertainty with ads that highlight American manufacturing and offer price assurances to nervous consumers.

Tags: Advertising performance, advertising recall, resonance measurement
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MarketCast Breaking Ads: March 2025

By Jourdan PignatelliIn Featured Insights, UncategorizedPosted April 29, 2025
Top Breaking ads of March 2025 - MarketCast Brand Effect

MarketCast Breaking Ads—a monthly look at the standout ads that broke through with audiences backed by real-time data from our Brand Effect measurement solution.

Tags: Advertising performance, advertising recall, breaking ads, resonance measurement
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Cruise Ads Making Waves

By Jourdan PignatelliIn Featured InsightsPosted April 22, 2025
Ad performance of cruise ships Q1 2025

MarketCast Brand Effect reveals the most memorable and engaging cruise ship ads for the spring travel season so far.

Tags: Advertising performance, advertising recall, resonance measurement
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Super Bowl LIX: Ad Messaging MVPs

By Jourdan PignatelliIn Featured InsightsPosted February 14, 2025
Super Bowl LIX Ad Messaging MVPs

When brands spend millions on a Super Bowl ad, making a splash is great—but ensuring audiences remember the message is even more critical. Standing out is one thing; cutting through the noise with a clear, lasting message is another. We surveyed 19,000 Super Bowl viewers to uncover which ads nailed...

Tags: Advertising performance, advertising recall, resonance measurement, super bowl lix
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Valentine’s Day Ads That Broke Through (But Didn’t Break Hearts)

By Jourdan PignatelliIn Featured InsightsPosted February 6, 2025
Valentine's Day ads that resonated with audiences

Check out the Valentine's Day campaigns from 2024 that audiences fell in love with using in-market measurement data from MarketCast Brand Effect.

Tags: Advertising performance, advertising recall, resonance measurement
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Super Bowl Ads Deserve Winning Measurement

By Jourdan PignatelliIn Featured InsightsPosted January 9, 2025

Discover how MarketCast’s Super Bowl LIX Ad Impact Report delivers unparalleled insights into game-day ad performance.

Tags: Advertising performance, resonance measurement, super bowl
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AI Ads that Hit: Humor Wins, Homework Flops

By Jourdan PignatelliIn Featured InsightsPosted December 18, 2024
AI in Tech Advertising

We’re spotlighting top-performing ads from tech giants showcasing their AI-powered capabilities

Tags: Advertising performance, advertising recall, AI, resonance measurement
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Super Bowl Ads that Score: Humor, Heart, and Beyoncé

By Jourdan PignatelliIn Featured InsightsPosted November 21, 2024
Key takeaways from previous Super Bowl campaigns to help you craft your game-winning strategy.

Check out some key takeaways from previous Super Bowl campaigns to help you craft your game-winning strategy.

Tags: Advertising performance, advertising recall, resonance measurement, super bowl
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Beyond the Bases: 2024 World Series Advertising Roundup

By Jourdan PignatelliIn Featured InsightsPosted November 7, 2024
Top-performing ads from the 2024 world series

We're rounding the bases with the top-performing ads that aired during the 2024 World Series, using data from MarketCast Brand Effect.

Tags: Advertising performance, advertising recall, resonance measurement
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Score Big with MarketCast Super Bowl LIX Ad Resonance Report

By Jourdan PignatelliIn Featured InsightsPosted October 22, 2024
Super Bowl LIX Ad Resonance Report

Maximize your Super Bowl LIX ad impact with MarketCast’s ad performance report, offering insights into ad resonance across linear TV, CTV, and social media.

Tags: ad resonance, Advertising performance, advertising recall, resonance, resonance measurement, super bowl lix
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