Tag: resonance measurement

Cozy fall TV season is here, and brands are stepping up their game. MarketCast’s Top Breaking Ads for September highlight the creative strategies that captured attention and drove strong recall across both CTV and Linear TV platforms. Check out the full lineup of September's Ads that Break Through here. From...

At Advertising Week NY, leaders from HP, Wendy’s, and Six+One joined MarketCast’s Tina DeSarno to explore how authenticity, emotion, and distinctive brand assets drive campaigns that endure.

MarketCast's session at Advertising Week NY will discover how brands can make great creative that breaks through and delivers lasting ROI.

From luxury suites to full-house rentals, top travel brands are battling it out on-screen to win the hearts (and bookings) of vacationers. As travelers weigh loyalty perks versus privacy and space, ads from Hilton, Marriott, Airbnb, and VRBO are revealing who’s sticking to their strengths and who’s throwing shade.Using our...

Ford and Hyundai lean into financial uncertainty with ads that highlight American manufacturing and offer price assurances to nervous consumers.

MarketCast Brand Effect reveals the most memorable and engaging cruise ship ads for the spring travel season so far.

Check out the Valentine's Day campaigns from 2024 that audiences fell in love with using in-market measurement data from MarketCast Brand Effect.