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Putting Fandom in Focus
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auto marketing to gen z

Tag: auto marketing to gen z

Automotive Report Pt. 3: Marketing Strategies the Gen Z Way

By kristinIn Brands, Featured InsightsPosted May 16, 2024
Automotive report part 3: Marketing strategies the Gen Z way smaller image

Despite Gen Z’s late entry into driving and vehicle ownership, the core building blocks of fandom aren’t too dissimilar to any generation before them. Our latest Automotive Fandom Report kicks the tires and gets under the hood of what matters most to Gen Z to understand the kind of buyer...

Tags: auto fandom, auto marketing to gen z, auto research
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