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    • Advertising

      Pre-testing, in-market, and post-campaign ad measurement

      • Ad Effect

        Optimize creative with pre-testing

      • Brand Effect

        Measure campaign success in-market

      • Total Effect

        Link creative, media, & outcomes

      • Brand Lift

        Measure brand impact post-campaign

      • Attribution

        Understand campaign ROI

    • Brand

      Next-generation brand tracking and research

    • Entertainment Content

      Movie and series content testing and research

    • Sponsorship

      Effectiveness of sponsorship investments

    • Research & Insights

      World-class quantitative and qualitative research

  • Insights
    • Who We Are

      Answering today’s marketing challenges

    • AI & Tech

      Moving measurement forward with humans and AI

    • Newsroom

      Press releases and news about MarketCast

    • Events

      Our upcoming events and appearances

    • Careers

      Opportunities to join the MarketCast team

  • Let’s Talk
Putting Fandom in Focus
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advertising research

Tag: advertising research

Hybrid AI and Human Ad Research

By Jourdan PignatelliIn Featured InsightsPosted October 3, 2024

Discover how MarketCast combines AI and human insights with our ad testing solutions to deliver faster, cost-effective, and accurate results.

Tags: advertising research, AI, data
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Delivering Awesome Multi-Brand Advertising

By mcast2022In Featured InsightsPosted May 14, 2024
Multi Brand Advertising Featured image

As ads featuring multiple-brands grow in popularity, marketers need to understand how to develop creative that breaks through with audiences.

Tags: advertising research, multi brand advertising
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