MarketCast
Brand Effect
MarketCast Cross Platform Brand Effect is the trusted source for Ad Resonance measurement across Linear, CTV, Digital, and Social Media. Brand Effect determines if your audience remembers your advertising, likes your advertising, links your ads to your brand, and are considering your brand or products because of your ads.
Measuring Ad Recall & Resonance
MarketCast Brand Effect now supports cross platform advertising resonance measurement on Linear, CTV, Digital, and Social Media, delivering powerful upper-to-mid funnel metrics to help optimize your creative and campaigns.
Breakthrough
Identifies if ads are breaking through with audiences and generating strong recall with them.
Branding
Measures an ad’s ability to effectively communicate messaging and link audiences to the correct brand.
Outcomes
Determines if the ad has the potential to drive clicks, sales, and other down funnel conversions.
Cross-Platform Measurement
MarketCast Cross-Platform Brand Effect now measures campaigns and advertising creative across all platforms and media types. From linear and CTV to social and digital advertising, MarketCast Brand Effect has you covered.
Calculating Breakthrough
Breakthrough is the defining metric to understand how advertising creative is impacting audiences and driving upper and down-funnel conversions.
What Makes
Brand Effect Special?
Always-On Measurement
A daily survey of more than 15,000 people measuring Ad Resonance and Brand Memorability in near real-time with quick-turn reporting.
Real-World Exposure
Measuring audiences exposed to advertising and content in their natural viewing environments, not in focus groups.
Powerful Norms Database
Backed by decades of MarketCast advertising data and norms to enable category and cross-category comparisons.
Measuring the Power of the Ad Environment
MarketCast is expanding its trusted Brand Effect methodology to provide media buyers and sellers a means to understand how content and the advertising environment influences advertising performance.
The Impact of Content
Brand Effect Resonance Ratings uses a powerful combination of connected device data and always-on research to isolate how content and platforms impact advertising Resonance.
Interoperable Metric
Delivers a modeled score that can be overlayed on top of traditional reach measurement to understand both audience size and the impact of content and platform quality.
A Proven Methodology
Builds upon more than two decades of advertising measurement that is already trusted by the world’s leading brands.
Benefits for Advertisers
Brand Effect optimizes cross platform creative, media buys, and placement for advertisers.
- Reach a fast-growing, highly engaged CTV and Social audiences
- Optimize ad creative, messaging, media weight, and flighting for cross-platform campaigns
- Combine Ad Resonance to your Reach and Outcomes measurement
Benefits for Media and Platforms
Identifies how content quality and ad environments drive resonance.
- Delivers a powerful single score metric to compare ad resonance across platforms
- Expands measurement beyond counting impressions to focus on the quality of the overall ad experience
- Allows media sellers to differentiate their advertising environment from others
Ready to Learn More?
Drop us a line and a MarketCast representative will be in touch as soon as possible.