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Putting Fandom in Focus
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Attribution Solutions

Attribution Solutions

Advertising
Attribution

Savvy marketers are moving beyond traditional measurement to understand how their investments are driving brand and business performance.

MarketCast is at the heart of advertising and media fandom. Our mix of research, data science, and marketing effectiveness solutions uncover whether ads and campaigns are moving audiences to act.

Measuring Ad Outcomes

MarketCast goes beyond counting eyeballs. Our portfolio of Attribution Solutions lets marketers understand the direct impact of their investments on their bottom line.

MarketCast attribution solutions

Measure Ad Conversions

Directly link the impact of ads to lower funnel behaviors and actions, from search activity and online and retail purchases to social media sharing and web site visits.

Optimize Media Plans

Understand which advertising platforms and creative elements are driving the most impact with audiences to better optimize campaigns – in-flight and for future planning.

Gauge Audience Reactions

MarketCast’s proprietary data connectivity system allows advertisers to deliver surveys to audiences exposed to advertising to understand recall and breakthrough. 

Driving Audience Tune-In

Streaming and TV creative teams spend countless hours fine-tuning their promos to drive audience discovery and tune-in. We empower them with analytics and insights to measure their impact.

marketcast message testing

Optimize Promo Creative

Understand the types of creative and messaging that’s driving the most engagement with core audiences.

marketcast behavior tracking

Discover New Audiences

Track behaviors by audiences exposed to promos – measuring web site visits and subscriber acquisition. 

MarketCast distribution strategy

Fine-Tune Media Buys

Identify advertising platforms and networks driving the most viewers for the programs you are promoting. 

Identifying Sponsor Performance

Our combined sports research team and advanced data science capabilities help brand marketers understand where sponsorships are winning over fans throughout the marketing funnel.

MarketCast sponsor research

Pinpoint Sponsor Outcomes

Connect the dots between sponsorship exposure and lower funnel consumer conversions, including web site visits, search activity, and sales lift.

Analyze Sponsorship Assets

Identify the power of specific sponsor assets to drive conversions, from sideline signage and jersey logos to league and team intellectual property.

Measure Brand Health

Understand the impact of sports sponsorships on upper funnel brand lift metrics, such as awareness, consideration, and intent.

The Big
Difference

Measurement Expertise

Our team of data scientists introduced the world to modern Smart TV measurement and continue to drive the biggest innovations in the game. 

Flexible Design

Ability to track a wide range of consumer outcomes, including TV and streaming tune-in, subscriber acquisition, social and search, and retail and online purchases.

Cross-Platform Coverage

MarketCast’s Certified Pixel measures digital ad views and digital program views across a wide range of digital publishers and OTT services.

MarketCast brand awareness
MarketCast sports research

Let's talk.

Drop us a line and a MarketCast representative will be in touch as soon as possible.
Fandom comes first

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