Savvy marketers are moving beyond traditional measurement to understand how their investments are driving brand and business performance.
MarketCast is at the heart of advertising and media fandom. Our mix of research, data science, and marketing effectiveness solutions uncover whether ads and campaigns are moving audiences to act.
Measuring Ad Outcomes
MarketCast goes beyond counting eyeballs. Our portfolio of Attribution Solutions lets marketers understand the direct impact of their investments on their bottom line.
Measure Ad Conversions
Directly link the impact of ads to lower funnel behaviors and actions, from search activity and online and retail purchases to social media sharing and web site visits.
Optimize Media Plans
Understand which advertising platforms and creative elements are driving the most impact with audiences to better optimize campaigns – in-flight and for future planning.
Gauge Audience Reactions
MarketCast’s proprietary data connectivity system allows advertisers to deliver surveys to audiences exposed to advertising to understand recall and breakthrough.
Driving Audience Tune-In
Streaming and TV creative teams spend countless hours fine-tuning their promos to drive audience discovery and tune-in. We empower them with analytics and insights to measure their impact.
Optimize Promo Creative
Understand the types of creative and messaging that’s driving the most engagement with core audiences.
Discover New Audiences
Track behaviors by audiences exposed to promos – measuring web site visits and subscriber acquisition.
Fine-Tune Media Buys
Identify advertising platforms and networks driving the most viewers for the programs you are promoting.
Identifying Sponsor Performance
Our combined sports research team and advanced data science capabilities help brand marketers understand where sponsorships are winning over fans throughout the marketing funnel.
Pinpoint Sponsor Outcomes
Connect the dots between sponsorship exposure and lower funnel consumer conversions, including web site visits, search activity, and sales lift.
Analyze Sponsorship Assets
Identify the power of specific sponsor assets to drive conversions, from sideline signage and jersey logos to league and team intellectual property.
Measure Brand Health
Understand the impact of sports sponsorships on upper funnel brand lift metrics, such as awareness, consideration, and intent.
Our team of data scientists introduced the world to modern Smart TV measurement and continue to drive the biggest innovations in the game.
Ability to track a wide range of consumer outcomes, including TV and streaming tune-in, subscriber acquisition, social and search, and retail and online purchases.
MarketCast’s Certified Pixel measures digital ad views and digital program views across a wide range of digital publishers and OTT services.