Skip to content
MarketCast logo
  • Solutions

    Research and Marketing Effectiveness Solutions to Build Fandom.

    Advertising

    Pre-launch ad testing and in-market measurement.

    Brand

    Next generation brand fandom tracking and research.

    Entertainment Content

    Movie and series content testing and research.

    Attribution

    Data-driven advertising outcomes measurement.

    Custom Research

    World-class quantitative and qualitative research.

  • Insights & News
    Insights
    Thought leadership reports and blog posts addressing the big issues impacting the industries and communities we serve.
    News

    The latest press release and news stories covering MarketCast people, products, and partners.

    Syndicated Reports
    Syndicated reports deliver research data and strategic analysis focusing on the financial industry.
  • About
  • Contact
  • Jobs
  • Solutions
    • Advertising
    • Brand
    • Entertainment Content
    • Attribution
    • Custom Research
  • Insights & News
    • Insights
    • News
    • Syndicated Reports
  • About
  • Contact
  • Jobs
Menu
  • Solutions
    • Advertising
    • Brand
    • Entertainment Content
    • Attribution
    • Custom Research
  • Insights & News
    • Insights
    • News
    • Syndicated Reports
  • About
  • Contact
  • Jobs
Putting Fandom in Focus
/
Custom Research

Custom Research

Research & Insights

Our team of researchers dive deep into the heads of fans to understand how they think and feel about a wide range of products and services, from CPG and QSR to Automotive, Technology, and Sports and Entertainment.

We transform this knowledge into insights to shape your marketing strategies, refine advertising and content, and fuel new product innovations.

Segmenting Your Brand Fans

Whether you are a tech startup, Hollywood studio, or mega beer brand, we help you find, connect and engage the fans who matter most to your business.

MarketCast market opportunities

Identify Core Fans

Quantitative research and behavioral data uncovers the fandom segments critical for your products and services to succeed.

Understand Connections

Identify the shared traits, beliefs, and behaviors that connect different audience segments across demographics.

Define Ways to Engage

Unlock the marketing themes and positioning that resonates best with segments and develop strategies to engage and nurture them.

Optimizing the UX

MarketCast offers a wide range of qualitative and quantitative research to understand how your user experiences are shaped by product features, content, and interface design.

MarketCast optimize user experience

Discover UX Trends

Use quantitative research to understand the landscape trends and audience attitudes towards product interfaces and user experiences.

Optimize User Experiences

Lean into focus groups and 1:1 discussions to learn what fans think and feel about your product experience, as well as identify pain points and opportunities to innovate.

Test Product Features

Determine if your users will embrace new product features, as well as identify potential guardrails for new feature introductions.

Understanding Youth and Identity

Today’s youth have power to influence every aspect of our society and culture. And our incredible youth research team helps brands and media companies understand how young people think and feel about timely topics and trends to unlock new opportunities.

MarketCast youth identity research

Navigate Complex Issues

Learn to navigate often stigmatized topics, from mental health and racial representation to gender identity and intersectionality.

Examine Cultural Impact

Discover important youth sub-groups and the role of culture in shaping current and future beliefs and behaviors of young people – from their childhood and teens through early-twenties.

Identify New Opportunities

Identify categories to create new products and services for today’s youth, and launch new brands to support younger audiences with a focus on underrepresented communities.

Our Research Superpowers

CX Research
Social Media Analytics
Landscape Studies
Cultural Insights
MarketCast customer experience research
Trusted by the world’s top retailers, automakers and CPG brands, MarketCast’s Customer Experience (CX) team helps analyze all the customer touch points that impact their perception and loyalty to brands and products, and outlines how improving customer experiences can impact the brand’s performance and its bottom line.
MarketCast social media analytics
Our powerful Real-Time Analytics team ingests and analyzes millions of social media conversations, from every major platform, to help brands and media companies move beyond basic social listening to integrate real intelligence into their research and marketing strategies.
MarketCast landscape studies
From industry-wide explorations to niche deep dives, MarketCast examines the market trends, competitive offerings, and consumer behaviors shaping business segments. Combined, we help brands and media companies find opportunities to innovate new products and chart paths for growth.
MarketCast cultural insights
MarketCast examines the cultural forces impacting how people make decisions about the products they purchase, the brands they align with, and the media content they consume. All, with the goal of predicting future market trends and discovering new cohorts to go after.

Our Research Superpowers

Loading...
CX research

CX Research

Trusted by the world’s top retailers, automakers and CPG brands, MarketCast’s Customer Experience (CX) team helps analyze all the customer touch points that impact their perception and loyalty to brands and products, and outlines how improving customer experiences can impact the brand’s performance and its bottom line.

LEARN MORE
social media analytics

Social Media Analytics

Our powerful Real-Time Analytics team ingests and analyzes millions of social media conversations, from every major platform, to help brands and media companies move beyond basic social listening to integrate real intelligence into their research and marketing strategies.

LEARN MORE
landscape studies

Landscape Studies

From industry-wide explorations to niche deep dives, MarketCast examines the market trends, competitive offerings, and consumer behaviors shaping business segments. Combined, we help brands and media companies find opportunities to innovate new products and chart paths for growth.

LEARN MORE
cultural insights

Cultural Insights

MarketCast examines the cultural forces impacting how people make decisions about the products they purchase, the brands they align with, and the media content they consume. All, with the goal of predicting future market trends and discovering new cohorts to go after.

LEARN MORE

The Big Difference

We are a team of psychologists, cultural anthropologists, strategists, and data junkies with a rich research toolkit aimed at addressing the unique challenges facing brands and entertainment businesses today.

Innovative Qualitative

Qualitative research, led by world-class moderators, tailored to your industry and research needs.

Robust Quantitative

Expert quantitative researchers who craft research that makes meaning from the most complex topics.

+ Data Science

130+ data scientists fusing behavioral data with primary research to diagnose the “what” and “why” of brand and product fandom.

MarketCast technology insights custom research

Let's talk.

Drop us a line and a MarketCast representative will be in touch as soon as possible.
Fandom comes first

Solutions

  • Advertising
  • Brand
  • Entertainment Content
  • Attribution
  • Custom Research
  • Advertising
  • Brand
  • Entertainment Content
  • Attribution
  • Custom Research

Contact

  • Contact Us
  • Join Our Team
  • Contact Us
  • Join Our Team
Follow Us On LinkedIn @MarketCast Follow Us On Twitter @MarketCastLLC Like Us On Facebook @MarketCastLLC Follow Us On Instagram @marketcastjobs
© MarketCast Inc. 2023. All Rights Reserved. MarketCast, the MarketCast logo and logotypes are either a registered trademark or a trademark of MarketCast, Inc. in the United States and/or other countries. | Privacy Policy