Research & Insights
We transform this knowledge into insights to shape your marketing strategies, refine advertising and content, and fuel new product innovations.
Segmenting Your Brand Fans
Whether you are a tech startup, Hollywood studio, or mega beer brand, we help you find, connect and engage the fans who matter most to your business.
Identify Core Fans
Quantitative research and behavioral data uncovers the fandom segments critical for your products and services to succeed.
Identify the shared traits, beliefs, and behaviors that connect different audience segments across demographics.
Define Ways to Engage
Unlock the marketing themes and positioning that resonates best with segments and develop strategies to engage and nurture them.
Optimizing Product Roadmaps
MarketCast offers a wide range of qualitative and quantitative research to understand how your product features, content, and roadmap influence customer experiences.
Discover Product Trends
Use quantitative research to understand the landscape trends and audience attitudes towards new product features and user experiences.
Optimize User Experiences
Lean into focus groups and 1:1 discussions to learn what fans think and feel about your product experience, as well as identify pain points and opportunities to innovate.
Test Product Features
Determine if your users will embrace new product features, as well as identify potential guardrails for new feature introductions.
Understanding Youth and Identity
Today’s youth have power to influence every aspect of our society and culture. And our incredible youth research team helps brands and media companies understand how young people think and feel about timely topics and trends to unlock new opportunities.
Navigate Complex Issues
Learn to navigate often stigmatized topics, from mental health and racial representation to gender identity and intersectionality.
Examine Cultural Impact
Discover important youth sub-groups and the role of culture in shaping current and future beliefs and behaviors of young people – from their childhood and teens through early-twenties.
Identify New Opportunities
Identify categories to create new products and services for today’s youth, and launch new brands to support younger audiences with a focus on underrepresented communities.
Our Research Superpowers
Our Research Superpowers
Trusted by the world’s top retailers, automakers and CPG brands, MarketCast’s Customer Experience (CX) team helps analyze all the customer touch points that impact their perception and loyalty to brands and products, and outlines how improving customer experiences can impact the brand’s performance and its bottom line.
Our powerful Real-Time Analytics team ingests and analyzes millions of social media conversations, from every major platform, to help brands and media companies move beyond basic social listening to integrate real intelligence into their research and marketing strategies.
From industry-wide explorations to niche deep dives, MarketCast examines the market trends, competitive offerings, and consumer behaviors shaping business segments. Combined, we help brands and media companies find opportunities to innovate new products and chart paths for growth.
MarketCast examines the cultural forces impacting how people make decisions about the products they purchase, the brands they align with, and the media content they consume. All, with the goal of predicting future market trends and discovering new cohorts to go after.
The Big Difference
We are a team of psychologists, cultural anthropologists, strategists, and data junkies with a rich research toolkit aimed at addressing the unique challenges facing brands and entertainment businesses today.
Qualitative research, led by world-class moderators, tailored to your industry and research needs.
Expert quantitative researchers who craft research that makes meaning from the most complex topics.
+ Data Science
130+ data scientists fusing behavioral data with primary research to diagnose the “what” and “why” of brand and product fandom.