Discover which ads captured audience attention during the 2024 Paris Summer Olympics according to MarketCast Brand Effect.
Our Approach to AI in Research
The MarketCast Audience AI solution will help amplify the voice of consumers in marketing research, not replace it.
Which Financial Brands are Banking on Fandom
How brands in the financial sector are focusing their marketing efforts to help improve customer loyalty and build fandom.
Summer Olympic Ads: Opening Week Highlights
Check out the ads from the opening week of the 2024 Summer Olympic Games that broke through with audiences using our Brand Ad Appeal metric.
Your Research Company’s AI is Only as Good as its Data
Discover how connecting your AI to the right data and model can help you unlock its full marketing research potential.
Who’s Winning the Streaming Brand Wars?
In a market filled with seemingly endless choices, check out which streaming services are building Fandom the right way.
The Rise of Ad Resonance Metrics
As our industry gathers in Cannes to discuss better ways to measure ads (and indulge in copious amounts of French Rosé), the spotlight often stays on traditional reach measurement. Yet, what often gets lost in these late-night debates (along with a lot of other things) is the crucial need to...
Going for Advertising Gold: MarketCast 2024 Summer Games Reporting
MarketCast's in-depth coverage of the 2024 Summer Olympic Games, capturing top advertising moments and insights from the opening ceremony to the final call.
Turning Gadget Obsession Into Brand Fandom
How does our obsession with gadgets show up as Brand Fandom, and which CE brands are innovating at the pace of consumer expectations?
The Icons of Insurance: Top Ads that Drive Engagement and Memorability
Using MarketCast’s Brand Effect advertising recall and resonance measurement, we've analyzed some top-performing ads in the insurance sector to explore what drives a standout insurance ad.