MarketCast’s advertising and brand research and measurement solutions are trusted by 80 percent of Ad Age’s top ad spenders.
Our data science and marketing effectiveness solutions identify what people watch, buy, and listen to most. And our primary research answers why they watch, buy, and listen. Together, they build fandom.
Solutions
Advertising
Brand
Entertainment Content
Attribution
Research and Insights
MarketCast Advertising Effectiveness Solutions support the entire advertising lifecycle, from testing early advertising storyboards, copy, and concepts to in-flight advertising measurement and full-blown multi-platform campaign analysis.
Solutions
MarketCast Advertising Effectiveness Solutions support the entire advertising lifecycle.
MarketCast is rethinking how traditional brand health and tracking research is done.
MarketCast supports the biggest movie and streaming releases on the planet.
Once advertising is in-flight, MarketCast helps track, measure, and optimize cross-platform media campaigns.
Featured Insights
In just a few short years, AI has evolved from niche tech or familiar assistants like Siri and Alexa into a powerful everyday companion, helping us analyze data, streamline work,...
At The Market Research Event (TMRE) in Las Vegas, MarketCast’s Julian Highley, EVP, Global Data Science & Product, will take the stage to explore one of marketing’s biggest questions: what...
Cozy fall TV season is here, and brands are stepping up their game. MarketCast’s Top Breaking Ads for September highlight the creative strategies that captured attention and drove strong recall...
Values& Vibe
Peek behind the scenes to learn how our love for research and data nurtures fandom in everything we do.
WHO WE ROLL WITH
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