MarketCast’s advertising and brand research and measurement solutions are trusted by 80 percent of Ad Age’s top ad spenders.
Our data science and marketing effectiveness solutions identify what people watch, buy, and listen to most. And our primary research answers why they watch, buy, and listen. Together, they build fandom.
Solutions
Advertising
Brand
Entertainment Content
Attribution
Research and Insights
MarketCast Advertising Effectiveness Solutions support the entire advertising lifecycle, from testing early advertising storyboards, copy, and concepts to in-flight advertising measurement and full-blown multi-platform campaign analysis.
Solutions
MarketCast Advertising Effectiveness Solutions support the entire advertising lifecycle.
MarketCast is rethinking how traditional brand health and tracking research is done.
MarketCast supports the biggest movie and streaming releases on the planet.
Once advertising is in-flight, MarketCast helps track, measure, and optimize cross-platform media campaigns.
Featured Insights
MarketCast CEO Amy Fenton moderates a panel with Bose marketing leaders and creator Chris Brickley on how brands can build lasting fandom in the fragmented, creator-driven media landscape.
At the ARF Creative Effectiveness event, MarketCast and brand leaders from YouTube, BBDO, and H-E-B reveal how authentic creator collaborations transform fandom into measurable brand performance.
At Advertising Week NY, leaders from HP, Wendy’s, and Six+One joined MarketCast’s Tina DeSarno to explore how authenticity, emotion, and distinctive brand assets drive campaigns that endure.
Values& Vibe
Peek behind the scenes to learn how our love for research and data nurtures fandom in everything we do.
WHO WE ROLL WITH
Let's talk.
Drop us a line and a MarketCast representative will be in touch as soon as possible.