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    Research and Marketing Effectiveness Solutions to Build Fandom.

    Advertising

    Pre-launch ad testing and in-market measurement.

    Brand

    Next generation brand fandom tracking and research.

    Entertainment Content

    Movie and series content testing and research.

    Attribution

    Data-driven advertising outcomes measurement.

    Custom Research

    World-class quantitative and qualitative research.

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    Insights
    Thought leadership reports and blog posts addressing the big issues impacting the industries and communities we serve.
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    The latest press release and news stories covering MarketCast people, products, and partners.

    Syndicated Reports
    Syndicated reports deliver research data and strategic analysis focusing on the financial industry.
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Putting Fandom in Focus

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MarketCast’s advertising and brand research and measurement solutions are trusted by 80 percent of Ad Age’s top ad spenders.

About Us

Our data science and marketing effectiveness solutions identify what people watch, buy, and listen to most. And our primary research answers why they watch, buy, and listen. Together, they build fandom.

Data Science + Primary Research
Data Science
Fandom
Primary Research

Solutions

Advertising
Brand
Entertainment Content
Attribution
Research and Insights
MarketCast advertising effectiveness
MarketCast Advertising Effectiveness Solutions support the entire advertising lifecycle, from testing early advertising storyboards, copy, and concepts to in-flight advertising measurement and full-blown multi-platform campaign analysis.
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MarketCast brand health and tracking research
MarketCast is rethinking how traditional brand health and tracking research is done. Our next-generation approach fuses consumer behavioral data with longitudinal research to connect the dots between brand and business performance.
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MarketCast media measurement
MarketCast supports the biggest movie and streaming releases on the planet. Our fan-focused testing and research helps programmers, creators, and marketers fine-tune creative, pinpoint audiences, and hone overall marketing campaigns to win at the box office, streaming, and beyond.
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MarketCast attribution solutions
Once advertising is in-flight, MarketCast helps track, measure, and optimize cross-platform media campaigns. Our Attribution Solutions let brands determine whether their advertising is reaching its intended audience and driving the right outcomes, from sales lift and subscriber acquisition to tune-in.
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MarketCast custom research and insights solutions
Our team of social scientists and strategists unpack the societal and cultural trends influencing how consumers think, feel and behave. We transform these data points into actionable insights to optimize marketing strategies, shape brand perceptions, and fuel new product innovations.
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Solutions

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advertising solutions

Advertising

MarketCast Advertising Effectiveness Solutions support the entire advertising lifecycle.

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advertising solutions

Brand

MarketCast is rethinking how traditional brand health and tracking research is done.

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content research

Entertainment Content

MarketCast supports the biggest movie and streaming releases on the planet.

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marketcast advertising attribution

Attribution

Once advertising is in-flight, MarketCast helps track, measure, and optimize cross-platform media campaigns.

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Featured Insights

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ARF creative effectiveness 2025

Unlocking Brand Power in the Creator Era: A Bose Playbook

MarketCast CEO Amy Fenton moderates a panel with Bose marketing leaders and creator Chris Brickley on how brands can build lasting fandom in the fragmented, creator-driven media landscape.
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ARF creative effectiveness conference

MarketCast to Lead ARF Discussion on Turning Brand Passion into Powerful Advertising

At the ARF Creative Effectiveness event, MarketCast and brand leaders from YouTube, BBDO, and H-E-B reveal how authentic creator collaborations transform fandom into measurable brand performance.
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Advertising week NY creative that lasts

Authenticity, Emotion, and Distinctive Brand Assets: The Keys to Creative That Lasts

At Advertising Week NY, leaders from HP, Wendy’s, and Six+One joined MarketCast’s Tina DeSarno to explore how authenticity, emotion, and distinctive brand assets drive campaigns that endure.
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Values
& Vibe

Peek behind the scenes to learn how our love for research and data nurtures fandom in everything we do.
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Peek behind the scenes to learn how our love for research and data nurtures fandom in everything we do

WHO WE ROLL WITH

Let's talk.

Drop us a line and a MarketCast representative will be in touch as soon as possible.
Fandom comes first

Solutions

  • Advertising
  • Brand
  • Entertainment Content
  • Attribution
  • Custom Research
  • Advertising
  • Brand
  • Entertainment Content
  • Attribution
  • Custom Research

Contact

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  • Join Our Team
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