Strong brands don’t just win hearts, they drive financial results. MarketCast’s third annual Brand Fandom study (which analyzed three years of data across 160+ brands and 21 categories) shows a strong, consistent connection between brand fandom and its bottom-line performance. When fans show up for a brand, the business impact...
Which Financial Brands are Banking on Fandom
How brands in the financial sector are focusing their marketing efforts to help improve customer loyalty and build fandom.
How to Super Size Brand Fandom
How QSRs like McDonald's and Chick-fil-A are achieving high Brand Fandom in the competitive food service industry.
Turning Retail Shopping into Longterm Fandom
Examining how some brands have tackled the “new normal” of customer behavior and expectations while reshaping the retail shopping experience under current, often challenging economic conditions.