As media consumption shifts, advertisers are challenged to deliver the right advertising and marketing messages to engage and win with audiences who matter most.
MarketCast’s solutions work across the whole ad lifecycle, from early concepts and storyboard testing through in-market ad and cross-media campaign measurement.
Optimizing Ads Pre-Launch
MarketCast Ad Effect, formerly AdPi and Campaign Analytics, helps you perfect ad creative and predict in-market performance before your ads ever take flight.
Benchmark Ad Performance
MarketCast delivers performance metrics for measuring audience response to ad creative, comparing pre-launch ads with category norms and across the advertising landscape.
MarketCast helps you create storylines that sell. Our ad testing survey approach determines if your storylines, characters, and other creative elements work together to drive the right audience response.
Test Faster, More Often
A powerful platform delivers lightning fast turnaround times, meaning you can test multiple ad versions and receive in-depth reporting regardless of your campaign timelines.
Measuring Ad Resonance
Once ads take flight, MarketCast Brand Effect is considered the standard for ad resonance measurement, trusted by the biggest brands on the planet to measure ad performance through real-world exposure.
Measure Ad Resonance
Identify if ads are generating recall and breakthrough with audiences in natural exposure environments – within hours of ads taking flight.
Understand Brand Linkage
Measure an ad’s ability to effectively communicate memorable product and brand messages that resonate with core audiences and differentiate from competitors.
Identify Lift Potential
Determine if the ad creative and supporting messaging are likely to drive purchase intent and other preferable consumer outcomes.
Analyzing Campaign Impact
MarketCast Campaign Effect, formerly known as Communicus, delivers a powerful combination of research and behavioral data to measure how full-blown ad campaigns perform across platforms and services.
Pinpoint Campaign Success
Uses a proven longitudinal approach to identify how specific ad creative assets are working in isolation and together to drive overall campaign performance.
Measure audience reactions to campaigns across media platforms, including digital and social, to determine which media delivers the most value.
Impact on Brands
Dive deep to understand how marketing campaigns are supporting long-term, upper funnel brand health and growth strategies.
Decades of MarketCast AdPi, Brand Effect, and Communicus benchmarks (formerly PMI) for all major advertising categories.
A powerful mix of advertising testing and measurement methodologies, from forced and soft exposure to natural exposure measurement across devices and platforms.
Big Data Muscle
Led by a team of media and advertising research and big data experts who have supported some of our industry’s boldest innovations.