Ad Testing &
Measurement
As media consumption shifts, advertisers are challenged to deliver the right advertising and marketing messages to engage and win with audiences who matter most.
MarketCast’s ad testing and measurement solutions work across the whole ad lifecycle, from early concepts and storyboards through in-market ad and cross-media campaign measurement.
Testing Ads Pre-Launch
MarketCast Ad Effect is a powerful ad testing solution that helps you perfect ad creative and predict in-market performance before your ads ever take flight.
![MarketCast ad testing](https://marketcast.com/wp-content/uploads/2022/08/marketcast-ad-lifecycle-testing-pre-launch_rev1-1-1024x877.png)
Benchmark Ad Performance
MarketCast delivers performance metrics for measuring audience response to ad creative, comparing pre-launch ads with category norms and across the advertising landscape.
Optimize Messaging
MarketCast helps you create storylines that sell. Our ad testing survey approach determines if your storylines, characters, and other creative elements work together to drive the right audience response.
Test Faster, More Often
A powerful platform delivers lightning fast turnaround times, meaning you can test multiple ad versions and receive in-depth reporting regardless of your campaign timelines.
Measuring In-Market Performance
MarketCast Cross Platform Brand Effect is considered the standard for ad resonance measurement, trusted by the biggest brands on the planet to understand if audiences remember your ads, like your ads, and link your ads to your brand.
![marketcast ad measurement](https://marketcast.com/wp-content/uploads/2022/08/marketcast-ad-measurement-1-1024x961.png)
Measure Cross Platform Ad Resonance
Identify if ads are generating recall and breakthrough with audiences in natural exposure environments – within hours of ads taking flight.
Calculate Brand Memorability
Measure an ad’s ability to effectively communicate memorable product and brand messages that resonate with core audiences and differentiate from competitors.
Identify Lift Potential
Determine if the ad creative and supporting messaging are likely to drive purchase intent and other preferable consumer outcomes.
Analyzing Campaign Impact
MarketCast Campaign Effect delivers a powerful combination of research and behavioral data to measure how entire campaigns perform across TV, streaming, social, and other digital platforms.
![marketcast campaign analytics](https://marketcast.com/wp-content/uploads/2022/08/MarketCast_Advertising_Campaign_Analysis-1024x902.png)
Pinpoint Campaign Success
Uses a proven longitudinal approach to identify how specific ad creative assets are working in isolation and together to drive overall campaign performance.
Measure Multi-Platforms
Measure audience reactions to campaigns across media platforms, including digital and social, to determine which media delivers the most value.
Understand Campaign
Impact on Brands
Dive deep to understand how marketing campaigns are supporting long-term, upper funnel brand health and growth strategies.
The Big
Difference
Trusted Benchmarks
Decades of MarketCast AdPi, Brand Effect, and Communicus benchmarks (formerly PMI) for all major advertising categories.
Methodology Mix
A powerful mix of advertising testing and measurement methodologies, from forced and soft exposure to natural exposure measurement across devices and platforms.
Big Data Muscle
Led by a team of media and advertising research and big data experts who have supported some of our industry’s boldest innovations.
![Decades of MarketCast AdPi, Brand Effect, and Communicus benchmarks (formerly PMI) for all major advertising categories](https://marketcast.com/wp-content/uploads/2022/07/mcast_adsolutions_bigdifference_1_rev1-768x879.jpg)
![MarketCast media consumption](https://marketcast.com/wp-content/uploads/2022/07/mcast_adsolutions_bigdifference_2_rev1.jpg)