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Putting Fandom in Focus
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Advertising Solutions

Advertising Solutions

Powering the
Ad Lifecycle

As media consumption shifts, advertisers are challenged to deliver the right advertising and marketing messages to engage and win with audiences who matter most.

MarketCast’s solutions work across the whole ad lifecycle, from early concepts and storyboard testing through in-market ad and cross-media campaign measurement.

Optimizing Ads Pre-Launch

MarketCast Ad Effect, formerly AdPi and Campaign Analytics, helps you perfect ad creative and predict in-market performance before your ads ever take flight.

MarketCast ad testing

Benchmark Ad Performance

MarkeCast delivers performance metrics for measuring audience response to ad creative, comparing pre-launch ads with category norms and across the advertising landscape. 

Optimize Messaging

MarketCast helps you create storylines that sell. Our ad testing survey approach determines if your storylines, characters, and other creative elements work together to drive the right audience response.

Test Faster, More Often

A powerful platform delivers lightning fast turnaround times, meaning you can test multiple ad versions and receive in-depth reporting regardless of your campaign timelines.  

Measuring Ad Resonance

Once ads take flight, MarketCast Brand Effect is considered the standard for ad resonance measurement, trusted by the biggest brands on the planet to measure ad performance through real-world exposure.  

Learn More
marketcast ad measurement

Measure Ad Resonance

Identify if ads are generating recall and breakthrough with audiences in natural exposure environments – within hours of ads taking flight.

Understand Brand Linkage

Measure an ad’s ability to effectively communicate memorable product and brand messages that resonate with core audiences and differentiate from competitors.

Identify Lift Potential

Determine if the ad creative and supporting messaging are likely to drive purchase intent and other preferable consumer outcomes.

Analyzing Campaign Impact

MarketCast Campaign Effect, formerly known as Communicus, delivers a powerful combination of research and behavioral data to measure how full-blown ad campaigns perform across platforms and services.

marketcast campaign analytics

Pinpoint Campaign Success

Uses a proven longitudinal approach to identify how specific ad creative assets are working in isolation and together to drive overall campaign performance.

Measure Multi-Platforms

Measure audience reactions to campaigns across media platforms, including digital and social, to determine which media delivers the most value.

Understand Campaign
Impact on Brands

Dive deep to understand how marketing campaigns are supporting long-term, upper funnel brand health and growth strategies.

The Big
Difference

Trusted Benchmarks

Decades of MarketCast AdPi, Brand Effect, and Communicus benchmarks (formerly PMI) for all major advertising categories.

Methodology Mix

A powerful mix of advertising testing and measurement methodologies, from forced and soft exposure to natural exposure measurement across devices and platforms.

Big Data Muscle

Led by a team of media and advertising research and big data experts who have supported some of our industry’s boldest innovations. 

Decades of MarketCast AdPi, Brand Effect, and Communicus benchmarks (formerly PMI) for all major advertising categories
MarketCast media consumption

Let's talk.

Drop us a line and a MarketCast representative will be in touch as soon as possible.
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