Automotive report analyzing Gen Z's thoughts on driving and owning a car and they’re in no rush to get behind the wheel.
Study: Analyzing Work, Family, and Caregiving Roles in TV and Streaming
MarketCast teamed with New America to explore how people feel about the portrayals of family caregiving in entertainment.
Ads with the Biggest Breakthrough in 2023
As we near the end of 2024's first quarter, MarketCast's advertising research experts took a look-back at the ads that broke-through most with audiences in 2023.
New Report: What Brands Can Learn from Hollywood
This report breaks down some key factors that make a successful movie launch and how brands can apply these strategies to their campaigns.
The Power of Content on Ad Performance
Check out some insights from MarketCast's session at the 2024 Media Insights & Engagement Conference on the power of content on ad resonance.
Super Bowl LVIII: Spanish Language Ads that Scored
These Spanish-language ads were some of the high performers during Super Bowl LVIII
Super Bowl LVIII: Ads Scoring in the Upper Funnel
Check out a preview of the Super Bowl LVIII ads that made our top lineup with audiences using our Brand Ad Appeal metric.
Super Bowl LVIII: Social Winners and Losers
From big fandom moments to missed marks, check out the Super Bowl LVIII ads that generated the most buzz on social media using insights from MarketCast's Social Research team.
The Rise of the Micro-Influencer
As celebrities and other major social media influencers become too mainstream, micro-influencers are emerging as a powerful and more authentic alternative for brands to engage with audiences.
MarketCast Super Bowl Report: Measuring Winners Off the Field
From heartwarming narratives to using celebrities & humor to drive awareness, check out some of the top ad performers from Super Bowl LVII.