Our data science and marketing effectiveness solutions identify what people watch, buy, and listen to most. And our primary research answers why they watch, buy, and listen. Together, they build fandom.
Data Science + Primary Research
MarketCast Advertising Effectiveness Solutions support the entire advertising lifecycle, from testing early advertising storyboards, copy, and concepts to in-flight advertising measurement and full-blown multi-platform campaign analysis.
MarketCast Advertising Effectiveness Solutions support the entire advertising lifecycle.
Once advertising is in-flight, MarketCast helps track, measure, and optimize cross-platform media campaigns.
The social research experts at MarketCast examined the amount of social buzz generated by movies released in theaters compared to streaming only
When it comes to advertising in a highly-unique viewing environment, there are a few best practices that all brands should keep in mind if they want their ads to win...
In our latest Adweek Webinar, MarketCast's Ben Carlson and Dounia Turrill identify what makes a breakout hit on streaming and broadcast platforms and the types of data signals that predict...
Peek behind the scenes to learn how our love for research and data nurtures fandom in everything we do.
WHO WE ROLL WITH
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