MarketCast’s advertising and brand research and measurement solutions are trusted by 80 percent of Ad Age’s top ad spenders.
Our data science and marketing effectiveness solutions identify what people watch, buy, and listen to most. And our primary research answers why they watch, buy, and listen. Together, they build fandom.
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Research and Insights
MarketCast Advertising Effectiveness Solutions support the entire advertising lifecycle, from testing early advertising storyboards, copy, and concepts to in-flight advertising measurement and full-blown multi-platform campaign analysis.
Solutions
MarketCast Advertising Effectiveness Solutions support the entire advertising lifecycle.
MarketCast is rethinking how traditional brand health and tracking research is done.
MarketCast supports the biggest movie and streaming releases on the planet.
Once advertising is in-flight, MarketCast helps track, measure, and optimize cross-platform media campaigns.
Featured Insights
MarketCast Brand Effect reveals the most memorable and engaging cruise ship ads for the spring travel season so far.
When it comes to building fandom for brands, does adding a celebrity to your ad and brand campaigns work? MarketCast’s third annual Brand Fandom Report—which surveyed more than 10,000 U.S....
These are the top ads that broke through during the 2025 NCAA Women's March Madness tournament, according to data from MarketCast's Brand Effect in-market ad measurement solution.
Values& Vibe
Peek behind the scenes to learn how our love for research and data nurtures fandom in everything we do.
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