Data Science, Analytics and Research
that fuels fandom for every
creator
sport
brand
media platform
on the planet.
Fandom, From Every Angle
From analyzing movie trailers to studying human reactions to new products, MarketCast solutions span the marketing ecosystem.
Qualitative and quantitative research and analytics that engages millions of fans every year.
24K
Fan Engagements
analyzed every week, measuring sports, movie and brand fan feedback.
1.2B
Social Conversations
monitored and analyzed across digital and social platforms annually.
2,400
Ads & Movie Trailers
analyzed and optimized for major studios and networks every year.
2.4k
Ads & Movie Trailers
analyzed and optimized for major studios and networks every year.
Our survey of more than 1,000 consumers, combined with analysis of millions of social media conversations, uncovers how fans are thinking, feeling and behaving as the sports and entertainment worlds begin to move from pause to play.
MarketCast teamed with The Wall Street Journal to study the relationship between Millennials and money. The research found that, even before this current economic crisis, the Millennial generation has trust issues with traditional financial institutions.
MarketCast teamed with The Sports Business Journal to look at the social media habits of this year's NFL draft class in an effort to understand how aspiring players looked to prepare their profiles for would-be employers.
News & Press
State of Fandom Webinar Replay
As the business of sports moves from pause to play, Haynes Hendrickson, SVP and General Manager, Sports and Live Events and Danielle...
MarketCast State of Fandom Report Wave 4
Our survey of more than 1,000 consumers, combined with analysis of millions of social media conversations, uncovers how fans are thi...
‘A Look At Social Media Habits of the NFL Draft Clas...
MarketCast teamed with The Sports Business Journal to look at the social media habits of this year's NFL draft class in an effort to...
Who We Work With
