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    Research and Marketing Effectiveness Solutions to Build Fandom.

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    World-class quantitative and qualitative research.

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    Syndicated reports deliver research data and strategic analysis focusing on the financial industry.
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Putting Fandom in Focus

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Putting fandom in focus
fandom in focus

Our data science and marketing effectiveness solutions identify what people watch, buy, and listen to most. And our primary research answers why they watch, buy, and listen. Together, they build fandom.

Data Science + Primary Research
Data Science
Fandom
Primary Research

Solutions

Advertising
Brand
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Research and Insights
MarketCast advertising effectiveness
MarketCast Advertising Effectiveness Solutions support the entire advertising lifecycle, from testing early advertising storyboards, copy, and concepts to in-flight advertising measurement and full-blown multi-platform campaign analysis.
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MarketCast brand health and tracking research
MarketCast is rethinking how traditional brand health and tracking research is done. Our next-generation approach fuses consumer behavioral data with longitudinal research to connect the dots between brand and business performance.
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MarketCast media measurement
MarketCast supports the biggest movie and streaming releases on the planet. Our fan-focused testing and research helps programmers, creators, and marketers fine-tune creative, pinpoint audiences, and hone overall marketing campaigns to win at the box office, streaming, and beyond.
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MarketCast attribution solutions
Once advertising is in-flight, MarketCast helps track, measure, and optimize cross-platform media campaigns. Our Attribution Solutions let brands determine whether their advertising is reaching its intended audience and driving the right outcomes, from sales lift and subscriber acquisition to tune-in.
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MarketCast custom research and insights solutions
Our team of social scientists and strategists unpack the societal and cultural trends influencing how consumers think, feel and behave. We transform these data points into actionable insights to optimize marketing strategies, shape brand perceptions, and fuel new product innovations.
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Solutions

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advertising solutions

Advertising

MarketCast Advertising Effectiveness Solutions support the entire advertising lifecycle.

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advertising solutions

Brand

MarketCast is rethinking how traditional brand health and tracking research is done.

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content research

Entertainment Content

MarketCast supports the biggest movie and streaming releases on the planet.

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marketcast advertising attribution

Attribution

Once advertising is in-flight, MarketCast helps track, measure, and optimize cross-platform media campaigns.

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Featured Insights

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Behind the Headlines: What Football Fans Really Think of Qatar as World Cup Host

Behind the Headlines: What Football Fans Really Think of Qatar as World Cup Host

As the 2022 World Cup kicks off, MarketCast set out to understand what football fans thought of the controversies surrounding the event and how they might impact their choice to...
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We sat down with MarketCast's Aaron Thomas and T-Mobile's Marie Woods to discuss how brands can engage & nurture the next generation of fans.

How Brands Can Engage & Nurture the Sports Fans of the Future 

We sat down at this year's World Congress of Sport conference with Aaron Thomas, VP of Qualitative Research at MarketCast, and Marie Woods, Senior Manager of Sports Sponsorship at T-Mobile,...
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Four Things All Marketers Should Consider in a Tightening Economy

Four Things All Marketers Should Consider in a Tightening Economy

Amid reduced spending and high demand to generate leads, the experts at MarketCast have put together some key strategies that all marketers can deploy to optimize their budgets and increase...
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Values
& Vibe

Peek behind the scenes to learn how our love for research and data nurtures fandom in everything we do.
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Peek behind the scenes to learn how our love for research and data nurtures fandom in everything we do

WHO WE ROLL WITH

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Fandom comes first

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