Latest News from MarketCast

Latest News: MarketCast Releases New D&I Study

MarketCast's latest Diversity and Inclusion report examines the progress being made to improve Black representation in front of and behind the camera.

Data Science IdentifiesFan Behaviors

MarketCast analyzes data from millions of connected devices, social media conversations and retail and online sales sources to understand fan actions and behaviors, including what they watch, buy and listen to most.

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Research UncoversFan Beliefs

MarketCast quantitative and qualitative research gets into the heads of fans, uncovering why they watch, buy and listen, as well as what motivates them to support specific brands, content, products and platforms.

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Together,They BuildFandom

Combined, MarketCast research and data science delivers data and insights to inform business strategies to engage and grow fans, build brands and drive growth.