MarketCast’s advertising and brand research and measurement solutions are trusted by 80 percent of Ad Age’s top ad spenders.
Our data science and marketing effectiveness solutions identify what people watch, buy, and listen to most. And our primary research answers why they watch, buy, and listen. Together, they build fandom.
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Research and Insights
MarketCast Advertising Effectiveness Solutions support the entire advertising lifecycle, from testing early advertising storyboards, copy, and concepts to in-flight advertising measurement and full-blown multi-platform campaign analysis.
Solutions
MarketCast Advertising Effectiveness Solutions support the entire advertising lifecycle.
MarketCast is rethinking how traditional brand health and tracking research is done.
MarketCast supports the biggest movie and streaming releases on the planet.
Once advertising is in-flight, MarketCast helps track, measure, and optimize cross-platform media campaigns.
Featured Insights
From luxury suites to full-house rentals, top travel brands are battling it out on-screen to win the hearts (and bookings) of vacationers. As travelers weigh loyalty perks versus privacy and...
For the third year in a row, MarketCast’s Brand Fandom study highlights the brands that earn the most love, trust, and loyalty from consumers. This latest round of research evaluated 162 brands...
What does it take to become a beloved brand in 2025? According to MarketCast’s latest Brand Fandom study, it goes far beyond awareness or one-time purchases; it’s about emotional connection,...
Values& Vibe
Peek behind the scenes to learn how our love for research and data nurtures fandom in everything we do.
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