Data Science, Analytics and Research
that fuels fandom for every
creator
sport
brand
media platform
on the planet.
Fandom, From Every Angle
From analyzing movie trailers to studying human reactions to new products, MarketCast solutions span the marketing ecosystem.
Qualitative and quantitative research and analytics that engages millions of fans every year.
24K
Fan Engagements
analyzed every week, measuring sports, movie and brand fan feedback.
1.2B
Social Conversations
monitored and analyzed across digital and social platforms annually.
2,400
Ads & Movie Trailers
analyzed and optimized for major studios and networks every year.
2.4k
Ads & Movie Trailers
analyzed and optimized for major studios and networks every year.
Coronavirus and the era of stay-at-home binge-watching is accelerating the entertainment industry’s reliance on analytics and data to target its productions to the increasingly fractured tastes of a nation
MarketCast's Ally Aleman teamed with Hearst Magazines to share insights about the shifting perceptions of beauty product consumers and the importance of having authentic brand values during these challenging times.
Will Hamilton reinvent the summer blockbuster? MarketCast's Ben Carlson sat down with Fast Company to talk about the impact of today's massive streaming release on Disney+ and the rest of Hollywood.
News & Press
The Data-Driven Tech Engine at the Heart of Hollywoo...
Coronavirus and the era of stay-at-home binge-watching is accelerating the entertainment industry’s reliance on analytics and data t...
How to watch ‘Hamilton’ for free on Disney Plus: You...
Will Hamilton reinvent the summer blockbuster? MarketCast's Ben Carlson sat down with Fast Company to talk about the impact of today...
‘Storytelling That is More Than Skin Deep’
MarketCast's Ally Aleman teamed with Hearst Magazines to share insights about the shifting perceptions of beauty product consumers a...
Who We Work With
