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    Research and Marketing Effectiveness Solutions to Build Fandom.

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    Pre-launch ad testing and in-market measurement.

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    Next generation brand fandom tracking and research.

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    Movie and series content testing and research.

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    Data-driven advertising outcomes measurement.

    Custom Research

    World-class quantitative and qualitative research.

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    Insights
    Thought leadership reports and blog posts addressing the big issues impacting the industries and communities we serve.
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    The latest press release and news stories covering MarketCast people, products, and partners.

    Syndicated Reports
    Syndicated reports deliver research data and strategic analysis focusing on the financial industry.
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Putting Fandom in Focus

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Our data science and marketing effectiveness solutions identify what people watch, buy, and listen to most. And our primary research answers why they watch, buy, and listen. Together, they build fandom.

Data Science + Primary Research
Data Science
Fandom
Primary Research

Solutions

Advertising
Brand
Entertainment Content
Attribution
Research and Insights
MarketCast advertising effectiveness
MarketCast Advertising Effectiveness Solutions support the entire advertising lifecycle, from testing early advertising storyboards, copy, and concepts to in-flight advertising measurement and full-blown multi-platform campaign analysis.
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MarketCast brand health and tracking research
MarketCast is rethinking how traditional brand health and tracking research is done. Our next-generation approach fuses consumer behavioral data with longitudinal research to connect the dots between brand and business performance.
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MarketCast media measurement
MarketCast supports the biggest movie and streaming releases on the planet. Our fan-focused testing and research helps programmers, creators, and marketers fine-tune creative, pinpoint audiences, and hone overall marketing campaigns to win at the box office, streaming, and beyond.
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MarketCast attribution solutions
Once advertising is in-flight, MarketCast helps track, measure, and optimize cross-platform media campaigns. Our Attribution Solutions let brands determine whether their advertising is reaching its intended audience and driving the right outcomes, from sales lift and subscriber acquisition to tune-in.
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MarketCast custom research and insights solutions
Our team of social scientists and strategists unpack the societal and cultural trends influencing how consumers think, feel and behave. We transform these data points into actionable insights to optimize marketing strategies, shape brand perceptions, and fuel new product innovations.
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Solutions

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advertising solutions

Advertising

MarketCast Advertising Effectiveness Solutions support the entire advertising lifecycle.

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advertising solutions

Brand

MarketCast is rethinking how traditional brand health and tracking research is done.

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content research

Entertainment Content

MarketCast supports the biggest movie and streaming releases on the planet.

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marketcast advertising attribution

Attribution

Once advertising is in-flight, MarketCast helps track, measure, and optimize cross-platform media campaigns.

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Featured Insights

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What Makes a Hit? Uncover the Audience Signals That Predict Success

MarketCast & Adweek: What Makes a Hit?

In our latest Adweek Webinar, MarketCast's Ben Carlson and Dounia Turrill identify what makes a breakout hit on streaming and broadcast platforms and the types of data signals that predict...
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Live from New York, Highlights from NBCU One23 Event

NBCU and MarketCast Focus on Quality

At the NBCUOne23 event, NBCU’s Kelly Abcarian and MarketCast’s Amy Fenton introduced a new Content Quality Index that identifies how premium content and advertising experiences contribute to ad recall and...
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Our latest CTV report provides exclusive insights focusing on the creative side of CTV.

Engage CTV Viewers with Killer Creative in 2023

In this new report, MarketCast explored the state of CTV and its emerging creative ecosystem to understand opportunities and near-term challenges for advertisers.
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Values
& Vibe

Peek behind the scenes to learn how our love for research and data nurtures fandom in everything we do.
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Peek behind the scenes to learn how our love for research and data nurtures fandom in everything we do

WHO WE ROLL WITH

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Drop us a line and a MarketCast representative will be in touch as soon as possible.
Fandom comes first

Solutions

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  • Advertising
  • Brand
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