Data Science, Analytics and Research
that fuels fandom for every
creator
sport
brand
media platform
on the planet.
Fandom, From Every Angle
From analyzing movie trailers to studying human reactions to new products, MarketCast solutions span the marketing ecosystem.
Qualitative and quantitative research and analytics that engages millions of fans every year.
24K
Fan Engagements
analyzed every week, measuring sports, movie and brand fan feedback.
1.2B
Social Conversations
monitored and analyzed across digital and social platforms annually.
2,400
Ads & Movie Trailers
analyzed and optimized for major studios and networks every year.
2.4k
Ads & Movie Trailers
analyzed and optimized for major studios and networks every year.
Our MarketCast Kids research study examines how social distancing and stay-at-home living is shaping the way kids (ages 6-13) play and interact with their friends, technology and media. Developed in partnership with Kidscreen, the MarketCast study also looks ahead to 2022, examining the potential long-term effects of recent behavioral changes on the future of kids play.
MarketCast combines traditional research that aims to identify consumer opinions and intent with data science that looks to analyze actual consumer behaviors.
Deductive, now part of MarketCast, uses the Shapley value to aggregate analytics that takes into consideration the combination of views across networks resulting in conversions.
News & Press
Zoë Friend to lead MarketCast Custom Research & Insi...
Netflix Research Leader to Head up MarketCast Custom Research and Insights Practice Across its Business Segments ...
Light Reading Features MarketCast
Thanks to the surge in streaming options and a pivot by major media companies to direct-to-consumer services, the video and pay-TV m...
Deadline Features MarketCast
Leading Hollywood analytics firm MarketCast is buying Deductive (formerly Dativa), a big data service provider to U.S media and cons...
Who We Work With
