Turn sponsorship measurement into proven business outcomes. See How It Works.

Putting Fandom in Focus

Measure What
Moves People

Measure What Moves People

Gain a clear understanding of how your marketing investment shows up in people’s lives, your presence, distinction, relevance, and what truly drives impact for your business.

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Trusted by today’s top advertisers

SOLUTIONS

Advertising

Every ad dollar carries risk. MarketCast Advertising Effectiveness Solutions minimize that risk by supporting the entire advertising lifecycle — from pre-testing to in-market measurement across platforms — so you can optimize performance and prove impact at every stage.
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SOLUTIONS

Brand

Brand health means nothing if it doesn't connect to business performance. MarketCast's next-generation brand tracking fuses consumer behavioral data with longitudinal research to give you a clearer, more actionable picture of how your brand drives growth. Not just metrics, but insights that build real-world outcomes.
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SOLUTIONS

Entertainment
Content

Getting audiences to show up is harder than ever. MarketCast helps platforms and studios cut through the noise with research and testing that fine-tunes creative, identifies the right audiences, and sharpens marketing campaigns, so your film, series, or streaming release is set up to perform from day one.
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SOLUTIONS

Research
and Insights

Consumer behavior is constantly shifting and the brands that stay ahead are the ones who understand why. MarketCast's team of strategists decode the societal and cultural trends shaping how people think, feel, and act. Complex human behavior is translated into clear, actionable intelligence to optimize your marketing strategy, strengthen brand perception, and uncover new growth opportunities.
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SOLUTIONS

Sponsorship

Winning in sports sponsorship means knowing which investments drive real results across leagues, athletes, media, product placement, and events. MarketCast unifies sponsorship measurement so you can link every dollar of marketing investment to real outcomes and maximize your opportunities.
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MARKETCAST

Total Effect

Link creative, in-market media performance, and business outcomes across platforms with one continuous measurement loop.
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Read Our Latest Insights

Stop guessing with your sponsorships.
See how F1 sponsors are winning the race.

Beat the Benchmarks

See how F1 sponsor awareness at 30% now rivals that of the NFL and NASCAR sponsors.

Accelerate Authority

Discover how emerging brands use F1 to compress years of building credibility into a single season.

The Red Bull Blueprint

Go inside the model that made them the #1 recognized brand without a league sponsorship.

Why Marketcast

MarketCast functions as a true extension of our team. They track our brand health, surface insights that actually move the needle, and consistently help us validate where we're headed before we commit resources. The result is a brand and marketing strategy that's both better informed and lower risk."

- Ben Young, Director, Content, Brand & Publications, AAA Club Alliance Inc.

MarketCast has been a valuable research partner to Major League Soccer and Soccer United Marketing for several years, helping us deliver custom sponsor impact studies that strengthen how we measure and communicate partner value. Their deep repository of benchmarking data, combined with a highly collaborative and hands-on approach to client service, has made them an extension of our team."

- Cory Bildstein, Head of Partner Solutions & Insights, Major League Soccer

We know the value of FOX fandoms and the impact our engaged audiences deliver for brands. Through FOX AdStudio and its outcomes-focused FOX Flash Impact Report, we provide solutions that demonstrate the power of our portfolio at scale.

Our properties drive impact far beyond a single transaction, which is why relying solely on traditional demo guarantees like age and sex can undervalue what we offer. By leveraging MarketCast’s Brand Effect, we can go deeper than impressions and reach to tell a more compelling story about the real business outcomes our properties drive."

-Kym Frank, SVP, Portfolio Research & Data, Fox Advertising

Case Studies

Major Telco Creates Award-Winning Sponsorship Program

This top-three telco provider uses MarketCast's Sponsorship measurement across its sports and entertainment portfolio. The result: annual guidelines that sharpen strategy and execution and solidify its leadership position.
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