Data Science, Analytics and Research
that fuels fandom for every
creator
sport
brand
media platform
on the planet.
Fandom, From Every Angle
From analyzing movie trailers to studying human reactions to new products, MarketCast solutions span the marketing ecosystem.
Qualitative and quantitative research and analytics that engages millions of fans every year.
24K
Fan Engagements
analyzed every week, measuring sports, movie and brand fan feedback.
1.2B
Social Conversations
monitored and analyzed across digital and social platforms annually.
2,400
Ads & Movie Trailers
analyzed and optimized for major studios and networks every year.
2.4k
Ads & Movie Trailers
analyzed and optimized for major studios and networks every year.
Podcasts are trending again. Call it wave 2.0: The format is arguably more popular than ever, with both consumers and brands listening and joining in. In our world of on-the-go entertainment and short attention spans, podcasts are an ideal way...
1. Which of the following do you expect the XFL to be best at? Producing a great live event – 49% Connecting with local communities where franchises are based – 23% Attracting local sponsors – 6% Fielding high-quality teams /...
Since 2017, we’ve seen brands move up their back-to-school campaign by more than two weeks (Urban Outfitters tweeted about back to school 17 days sooner than it did two years prior, Meijer was 14 days sooner, and Target was 13...
News & Press
Breaking down the social causes that matter to kids
In this exclusive study conducted for Kidscreen, MarketCast Kids reveals where climate change, gun violence, animal rights, digital ...
MarketCast Taps Steve Buck to Lead Theatrical New Bu...
Comscore and Rentrak Leader Joins MarketCast to Help Grow Its Theatrical and Studio Business Los Angeles, Calif. — December 19, 2...
Hispanic Sports Fans Continue to be a Driving Force
In an exclusive partnership with Turnkey Intelligence, Telemundo Deportes uncovered powerful insights about Hispanic sports fans. Th...
Who We Work With
