Our data science and marketing effectiveness solutions identify what people watch, buy, and listen to most. And our primary research answers why they watch, buy, and listen. Together, they build fandom.
Solutions
Advertising
Brand
Entertainment Content
Attribution
Research and Insights
MarketCast Advertising Effectiveness Solutions support the entire advertising lifecycle, from testing early advertising storyboards, copy, and concepts to in-flight advertising measurement and full-blown multi-platform campaign analysis.
Solutions
MarketCast Advertising Effectiveness Solutions support the entire advertising lifecycle.
MarketCast is rethinking how traditional brand health and tracking research is done.
MarketCast supports the biggest movie and streaming releases on the planet.
Once advertising is in-flight, MarketCast helps track, measure, and optimize cross-platform media campaigns.
Featured Insights
Using our in-market advertising measurement solution MarketCast Brand Effect, we did a vibe check on the top back-to-school ads hitting our screens this season.
With the summer coming to a close, here's a review of what MarketCasters have been watching, listening to, and playing most this summer.
New Youth Study: The Binary & Beyond In our latest study, the MarketCast Youth & Identity team takes a close look at what's influencing the gender conversation among today's youth...
Values& Vibe
Peek behind the scenes to learn how our love for research and data nurtures fandom in everything we do.
Let's talk.
Drop us a line and a MarketCast representative will be in touch as soon as possible.