Our data science and marketing effectiveness solutions identify what people watch, buy, and listen to most. And our primary research answers why they watch, buy, and listen. Together, they build fandom.
Solutions
Advertising
Brand
Entertainment Content
Attribution
Research and Insights
MarketCast Advertising Effectiveness Solutions support the entire advertising lifecycle, from testing early advertising storyboards, copy, and concepts to in-flight advertising measurement and full-blown multi-platform campaign analysis.
Solutions
MarketCast Advertising Effectiveness Solutions support the entire advertising lifecycle.
MarketCast is rethinking how traditional brand health and tracking research is done.
MarketCast supports the biggest movie and streaming releases on the planet.
Once advertising is in-flight, MarketCast helps track, measure, and optimize cross-platform media campaigns.
Featured Insights
As the 2022 World Cup kicks off, MarketCast set out to understand what football fans thought of the controversies surrounding the event and how they might impact their choice to...
We sat down at this year's World Congress of Sport conference with Aaron Thomas, VP of Qualitative Research at MarketCast, and Marie Woods, Senior Manager of Sports Sponsorship at T-Mobile,...
Amid reduced spending and high demand to generate leads, the experts at MarketCast have put together some key strategies that all marketers can deploy to optimize their budgets and increase...
Values& Vibe
Peek behind the scenes to learn how our love for research and data nurtures fandom in everything we do.
Let's talk.
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