About MarketCast
MarketCast offers a powerful combination of consumer research, data science, and advanced analytics to help marketers discover, measure, and grow fandom for brands, products, and media content.
Powered by Data Science
Our world-class data scientists, technologists, and researchers apply quantitative and qualitative methods, advanced analytics, and AI to explore brand, product, and media fandom from every possible angle.
Our proprietary research platform fuses billions of datapoints and millions of consumer surveys to get to the heart of what fans think, feel, and behave. Combined, this helps clients identify and engage the fans who matter most to them.
Marketing Fandom
Fandom is every brand’s superpower. It’s about the passion and emotional connections people have for the products, entertainment, and sports they love. Some fans spend every waking hour engaging with and talking about the focus of their fandom. Others display fandom in more subtle ways. No matter what types of fans you attract, you need to acknowledge, understand, and nurture them.
Our Vision
We are creating the most tech and data-forward research business on the planet, where primary research, AI, and big data work together to solve complex marketing, content, and product development challenges.
Fusing Big Data
and Research
Merging the traditionally siloed fields of data science, research, and engineering to intersect what fans think and feel with how they behave.
Transformative
Technology
A modern tech stack and groundbreaking Research Platform transforms how we design and deploy research, as well as deliver results with speed and creativity.
Marketing Research Expertise
With deep audience and brand expertise, our research and marketing effectiveness solutions support CMOs throughout the whole marketing lifecycle.
Our Values
Our Values
Our love of learning manifests in everything we do – from the surveys we field and the datasets we analyze to the products we develop. Where others pause, we push forward, uncovering hidden meaning and answers. Always learning, always looking for more.
Whether it’s wowing clients with research or solving everyday challenges, we pause to honor great work and everyone who plays a role in it. We acknowledge and recognize great work and hustle that helps deliver the very best outcomes.
Trust means everything to us. It’s lending a hand when deadlines loom, always delivering on the promises we make, and calling out behavior that harms our culture. And our client’s trust is what makes all this possible, something we never take for granted.
We embrace change as an opportunity to learn, grow, and further develop. We do this by challenging our biases and rethinking how things have always been done in the past. This fresh, open-minded approach keeps us agile, innovating, and adapting in the face of uncertainty.
Our differences make us stronger. As researchers and data scientists, we have a responsibility to reflect the diverse audiences and communities all around us. Understanding people, opinions and life experiences fuels our insights and deepens our perspectives.
to Annually
Our Vibe
We are social scientists, data geeks, brand junkies, and movie fanatics. We obsess on audience segments, norms, models and methodologies. This passion transforms client problems into breakthroughs and investments into impact.
Our Leadership
John Batter
Chief Executive Officer
Lyndon Campbell
Corp. SVP & General Manager, Sports, Live Events & Brands
Ben Carlson
Corp. SVP & General Manager, Film, Television & Streaming
Regina Johnson
Chief Human Resources Officer
Bill Neblock
Chief Financial Officer
Zoë Friend
Head of Content Insights
Amy Fenton
Head of Ad Solutions
Martin Eichholz
Corp. SVP & General Manager, Technology & Games
Tom Weiss
Chief Data Scientist
Jenna Lauer
Head of Brand and Custom Research
Graham McKenna
Chief Marketing Officer
Arikan Olguner
Chief Strategy Officer
Jeremy Radisich
President, Campaign Analytics
Mike Greenawald
Corp. SVP Commercial, Telco, Financial Services & Healthcare