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    Research and Marketing Effectiveness Solutions to Build Fandom.

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Putting Fandom in Focus
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About MarketCast

About MarketCast

About MarketCast​

MarketCast offers a powerful combination of consumer research, data science, and advanced analytics to help marketers discover, measure, and grow fandom for brands, products, and media content.

Powered by Data Science

Our world-class data scientists, technologists, and researchers apply quantitative and qualitative methods, advanced analytics, and AI to explore brand, product, and media fandom from every possible angle.

Our proprietary research platform fuses billions of datapoints and millions of consumer surveys to get to the heart of what fans think, feel, and behave. Combined, this helps clients identify and engage the fans who matter most to them.

Marketing Fandom

Fandom is every brand’s superpower. It’s about the passion and emotional connections people have for the products, entertainment, and sports they love. Some fans spend every waking hour engaging with and talking about the focus of their fandom. Others display fandom in more subtle ways. No matter what types of fans you attract, you need to acknowledge, understand, and nurture them.  

Our Vision

We are creating the most tech and data-forward research business on the planet, where primary research, AI, and big data work together to solve complex marketing, content, and product development challenges.

marketcast data fusion

Fusing Big Data
and Research

Merging the traditionally siloed fields of data science, research, and engineering to intersect what fans think and feel with how they behave.

marketcast research platform

Transformative
Technology

A modern tech stack and groundbreaking Research Platform transforms how we design and deploy research, as well as deliver results with speed and creativity.

marketcast marketing effectiveness

Marketing Research Expertise

With deep audience and brand expertise, our research and marketing effectiveness solutions support CMOs throughout the whole marketing lifecycle.

Our Values

Curiosity Makes Us Tick
Celebrate the Wins
Trust is Always Trending
We Roll with Change
Diversity is Our Superpower
MarketCast international market research
Our love of learning manifests in everything we do – from the surveys we field and the datasets we analyze to the products we develop. Where others pause, we push forward, uncovering hidden meaning and answers. Always learning, always looking for more.
MarketCast data driven research
Whether it’s wowing clients with research or solving everyday challenges, we pause to honor great work and everyone who plays a role in it. We acknowledge and recognize great work and hustle that helps deliver the very best outcomes.
MarketCast market research company
Trust means everything to us. It’s lending a hand when deadlines loom, always delivering on the promises we make, and calling out behavior that harms our culture. And our client’s trust is what makes all this possible, something we never take for granted.
MarketCast agile research company
We embrace change as an opportunity to learn, grow, and further develop. We do this by challenging our biases and rethinking how things have always been done in the past. This fresh, open-minded approach keeps us agile, innovating, and adapting in the face of uncertainty.
MarketCast inclusive market research
Our differences make us stronger. As researchers and data scientists, we have a responsibility to reflect the diverse audiences and communities all around us. Understanding people, opinions and life experiences fuels our insights and deepens our perspectives.

Our Values

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curiosity makes us tick

Curiosity Makes Us Tick

Our love of learning manifests in everything we do – from the surveys we field and the datasets we analyze to the products we develop. Where others pause, we push forward, uncovering hidden meaning and answers. Always learning, always looking for more.

LEARN MORE
marketcast company values

Celebrate the Wins

Whether it’s wowing clients with research or solving everyday challenges, we pause to honor great work and everyone who plays a role in it. We acknowledge and recognize great work and hustle that helps deliver the very best outcomes.

LEARN MORE
trust is always trending

Trust us Always Trending

Trust means everything to us. It’s lending a hand when deadlines loom, always delivering on the promises we make, and calling out behavior that harms our culture. And our client’s trust is what makes all this possible, something we never take for granted.

LEARN MORE
we roll with change

We Roll with Change

We embrace change as an opportunity to learn, grow, and further develop. We do this by challenging our biases and rethinking how things have always been done in the past. This fresh, open-minded approach keeps us agile, innovating, and adapting in the face of uncertainty.

LEARN MORE
diversity is our superpower

Diversity is Our Superpower

Our differences make us stronger. As researchers and data scientists, we have a responsibility to reflect the diverse audiences and communities all around us. Understanding people, opinions and life experiences fuels our insights and deepens our perspectives.

LEARN MORE
MarketCast By the Numbers
0
Researchers
0
Technologists and Data Scientists
0 M
Consumers Spoken
to Annually
0 k
Ads Tested Annually

Our Vibe

We are social scientists, data geeks, brand junkies, and movie fanatics. We obsess on audience segments, norms, models and methodologies. This passion transforms client problems into breakthroughs and investments into impact. 

Our Leadership

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MarketCast CEO John Batter

John Batter

Chief Executive Officer

MarketCast SVP Lyndon Campbell

Lyndon Campbell

Corp. SVP & General Manager, Sports, Live Events & Brands

MarketCast SVP Ben Carlson

Ben Carlson

Corp. SVP & General Manager, Film, Television & Streaming

MarketCast Chief Human Resources Officer Regina Johnson

Regina Johnson

Chief Human Resources Officer

Bill Neblock, MarketCast CFO

Bill Neblock

Chief Financial Officer

MarketCast Head of Content Insights Zoe Friend

Zoë Friend

Head of Content Insights

Amy Fenton joins MarketCast to lead the company’s advertising research and measurement portfolio

Amy Fenton

Head of Ad Solutions

MarketCast SVP Martin Eichholz

Martin Eichholz

Corp. SVP & General Manager, Technology & Games

MarketCast Chief Data Scientist Tom Weiss

Tom Weiss

Chief Data Scientist

MarketCast Head Brand Custom Research Jenna Lauer

Jenna Lauer

Head of Brand and Custom Research

MarketCast Chief Marketing Officer Graham McKenna

Graham McKenna

Chief Marketing Officer

MarketCast Chief Strategy Officer Arikan Olguner

Arikan Olguner

Chief Strategy Officer

MarketCast President Campaign Analytics Jeremy Radisich

Jeremy Radisich

President, Campaign Analytics

mike greenawald

Mike Greenawald

Corp. SVP Commercial, Telco, Financial Services & Healthcare

Let's talk.

Drop us a line and a MarketCast representative will be in touch as soon as possible.
Fandom comes first

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