About MarketCast
We bring together the power of marketing research, technology, and AI to help brands maximize the impact of their advertising and unlock the power of long-term brand Fandom.
Powered by People, AI & Data
MarketCast believes AI should amplify, not replace, the consumer’s voice in marketing research. By integrating AI models throughout our research process and organization, we’re transforming how researchers work and how research gets done.
All this is supported by our groundbreaking Research Platform, which brings together our AI models, data science, and technology to accelerate the design, delivery, and analysis of our research and the creation of our insights.
Trusted by the Biggest Brands
With a team of over 600 researchers, technologists, and data scientists, along with a powerful portfolio of advertising and brand research solutions, MarketCast has established itself as a Top 10 global marketing research provider.
In fact, more than 80% of the top advertising spenders in the U.S. are MarketCast clients.
Our marketing research helps them find the right audiences to target, craft ad creative that resonates, and build long-term brand Fandom and customer loyalty.
Our Vision
We are creating the most tech and data-forward research business on the planet, where primary research, AI, and big data work together to solve complex marketing, content, and product development challenges.
Fusing Data Science and Research
Merging the traditionally siloed fields of data science, research, and engineering to intersect what audiences think and feel with how they behave.
Transformative
Tech and AI
A groundbreaking Research Platform and powerful AI models transform how we design and deploy research, as well as deliver results with speed and creativity.
Marketing Research Expertise
A team of over 300 marketing research experts and a powerful portfolio of advertising testing and measurement solutions support our clients’ biggest marketing challenges.
Our Values
Our Values
Our love of learning manifests in everything we do – from the surveys we field and the datasets we analyze to the products we develop. Where others pause, we push forward, uncovering hidden meaning and answers. Always learning, always looking for more.
Whether it’s wowing clients with research or solving everyday challenges, we pause to honor great work and everyone who plays a role in it. We acknowledge and recognize great work and hustle that helps deliver the very best outcomes.
Trust means everything to us. It’s lending a hand when deadlines loom, always delivering on the promises we make, and calling out behavior that harms our culture. And our client’s trust is what makes all this possible, something we never take for granted.
We embrace change as an opportunity to learn, grow, and further develop. We do this by challenging our biases and rethinking how things have always been done in the past. This fresh, open-minded approach keeps us agile, innovating, and adapting in the face of uncertainty.
Our differences make us stronger. As researchers and data scientists, we have a responsibility to reflect the diverse audiences and communities all around us. Understanding people, opinions and life experiences fuels our insights and deepens our perspectives.
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Our Vibe
We are social scientists, data geeks, brand junkies, and movie fanatics. We obsess on audience segments, norms, models and methodologies. This passion transforms client problems into breakthroughs and investments into impact.
Our Leadership
John Batter
Chief Executive Officer
Paul Forgue
Chief Financial Officer
Amy Fenton
Chief Insights and Analytics Officer
Sanjeev Khodaskar
Chief Technology Officer
Jenna Lauer
SVP & GM, Financial, Healthcare, Auto, Brands
Ben Carlson
SVP & General Manager, Media, Sports, Entertainment
Graham McKenna
Chief Marketing Officer
Regina Johnson
Chief Human Resources Officer
Arikan Olguner
Chief Strategy Officer
Jeremy Radisich
President, Campaign Analytics