About MarketCast
MarketCast measures what moves people. We are the marketing effectiveness partner for the world’s most ambitious brands, connecting emotional resonance to real-world business outcomes across advertising, sponsorships, content, brand health, and advanced analytics.
Powered by People, AI & Data
MarketCast believes AI should amplify, not replace, the consumer’s voice in marketing research. By integrating AI models throughout our research process and organization, we’re transforming how researchers work and how research gets done.
All this is supported by our groundbreaking Research Platform, which brings together our AI models, data science, and technology to accelerate the design, delivery, and analysis of our research and the creation of our insights.
Trusted by the Biggest Brands
With a team of over 300 researchers, technologists, and data scientists, along with a powerful portfolio of advertising and brand research solutions, MarketCast has established itself as a leading global marketing research provider.
In fact, the majority of the top advertising spenders in the US are MarketCast clients.
Brands trust MarketCast to measure both what people feel and what they do. We go beyond what happened to uncover why it happened and what truly moves people. This helps brands understand how to show up in people’s lives — with presence, distinction, and relevance — and drive real business impact.
Our Vision
We help brands understand what truly moves people: their passions, preferences, and cultural moments, turning human truth into the clarity brands need to act decisively and drive lasting business impact.
Fusing Data Science and Research
Merging the traditionally siloed fields of data science, research, and engineering to intersect what audiences think and feel with how they behave.
Transformative
Tech and AI
A groundbreaking Research Platform and powerful AI models transform how we design and deploy research, as well as deliver results with speed and creativity.
Marketing Research Expertise
A team of over 300 marketing research experts and a powerful portfolio of advertising testing and measurement solutions support our clients’ biggest marketing challenges.
Our Values
We turn insight into action and action into impact, acting with urgency and intention at every level, anticipating what’s needed, executing with discipline, and driving outcomes that are measured and meaningful.
Our Values
We turn insight into action and action into impact, acting with urgency and intention at every level, anticipating what’s needed, executing with discipline, and driving outcomes that are measured and meaningful.
We win when our clients win. Delivering scaled, tech-enabled solutions that drive measurable impact and value to build lasting partnerships.
Expertise is earned continuously by investing in our craft, our colleagues, and our company.
to Annually
Our Vibe
We are social scientists, data geeks, brand junkies, and movie fanatics. We obsess on audience segments, norms, models and methodologies. This passion transforms client problems into breakthroughs and investments into impact.
Our Leadership
Lana Busignani
Chief Executive Officer
Paul Shortley
Chief Revenue Officer
Kerel Cooper
Chief Marketing Officer
Paul Forgue
Chief Financial Officer
Regina Johnson
Chief Human Resources Officer
Aditi Sinha
EVP, Global Technology & Operations
Julian Highley
EVP, Global Data Science & Product
Jeremy Radisich
President, Campaign Analytics
Ready to Learn More?
Drop us a line and a MarketCast representative will be in touch as soon as possible.