MarketCast
Ad Effect
Launching new ad creative can feel like a leap of faith—will audiences love it, hate it, or even react at all? MarketCast ad testing solutions help you refine your creative and accurately predict its performance before your ads ever go live.
Crush Your
Next Ad Launch
MarketCast Ad Effect solutions deliver a single score to predict an ad’s potential to drive a consumer response, supported by our powerful research diagnostics.
Message Breakthrough
Branding
Answers whether the ad is a good fit with the brand and if audiences can remember it.
Emotional Resonance
Outcomes
Powered by Audience AI
Many AI-powered ad testing tools today sacrifice quality for speed by removing humans from the process and targeting overly broad audiences. MarketCast Audience AIâ„¢ combines the best of both worlds, delivering fast ad predictions with the accuracy of human insights, focusing on the specific demographics and categories that matter most.
The MarketCast Difference
Human + Machine
We use fresh, people-powered survey data as a foundation to train our Audience AI models to predict human reactions to advertising.
Powerful Norms
An Empirical Model
In-Market Connectivity
Advertising predictions can be validated through a direct connection to MarketCast’s in-market advertising measurement.
Fast, Flexible Reporting
Delivering Speed and Depth
Ad Effect
Express
- 24-48-hour turnaround
- Light Consultation
- System 1
- Open Ends
- Standardized Survey
Ad Effect
Premier
- 4-5 day turnaround
- In-depth consultation
- System 1
- Open Ends
- Customizable Survey