Traditional message-recall metrics fail to capture how modern audiences make decisions, leaving brands blind to their true media impact. MarketCast helps marketers measure advertising effectiveness through cultural resonance and continuous in-flight intelligence that drives sustained commercial growth.
How to Measure NFL Advertising Effectiveness
Legacy media equivalency fails to capture the true business impact of high-stakes NFL sponsorships across fragmented, omnichannel fan journeys. MarketCast provides unified cross-platform measurement and creative intelligence to prove authentic brand lift and validate sports marketing ROI.
Sponsors That Score: The Brands Winning Big with Sports Fans
Data from MarketCast's latest Sponsor Breakthrough Report shows that Budweiser/Bud Light's NFL partnership is the most recognized sponsor in sports.
Ads That Break Through: February Winning Ads
From KFC to Budweiser, the Super Bowl was just the beginning Competition for consumers’ hearts and minds was fierce in February. From the Super Bowl to the Olympics, advertisers spent billions of dollars for the exclusive opportunity to connect their brand with these iconic moments. See the full list of...
Super Bowl LX’s Most Liked Ads: Emotional Storytelling Wins the Night
Storytellers are the big winners of Super Bowl LX 2026 — whether it was a nostalgic look back at family relationships or a humorous hijack of a beloved mascot. The MarketCast Super Bowl report reveals insights from a Brand Effect survey of 19,000 consumers and provides a clear verdict: ads...
Ads That Break Through: January’s Winning Ads
From Blue Buffalo to Apple, timing and relevance remain essential. Now’s the perfect time to look back and take stock of which ads kicked off the year with the biggest impact. We’ve compiled a list of January’s top performers using our ad effectiveness data, and crafted a series of insights...
Super Bowl LX: Most Memorable Ads
On Super Bowl Sunday, everyone shows up loud, but only a few brands leave a lasting impression. In a night packed with celebrities, stunts, and spectacle, attention is easy to buy, but memory is not. The real winners aren’t just the most talked about ads they’re the ones audiences actually...
Lessons From the Super Bowl Ads That Got it Right
With Super Bowl LX on the horizon, brands are once again gearing up for the biggest advertising moment of the year. But before we look ahead to the Big Game, let’s take a look back at some of the advertising moments that shaped the Big Game in the past. We’re...
Ads That Break Through: November’s Winning Ads
November’s Top Breaking Ads lineup proves brands are leaning into heart, humor, and seasonal storytelling to connect with audiences.
New Report: Myth Busting Women Gamers
This report debunks common myths about women gamers and reveals how they are driving the future of gaming culture and commerce.