In just a few short years, AI has evolved from niche tech or familiar assistants like Siri and Alexa into a powerful everyday companion, helping us analyze data, streamline work, and even plan our grocery lists. But despite how common it’s become, many people still feel uneasy about it. Some...
MarketCast’s Julian Highley Reveals the Future of Ad Measurement at TMRE 2025
At The Market Research Event (TMRE) in Las Vegas, MarketCast’s Julian Highley, EVP, Global Data Science & Product, will take the stage to explore one of marketing’s biggest questions: what truly drives advertising success? His upcoming session, “Creative in Action: Measuring What Drives Results,” will reveal how the next generation...
Ads That Break Through: September’s Winning Ads
Cozy fall TV season is here, and brands are stepping up their game. MarketCast’s Top Breaking Ads for September highlight the creative strategies that captured attention and drove strong recall across both CTV and Linear TV platforms. Check out the full lineup of September's Ads that Break Through here. From...
Unlocking Brand Power in the Creator Era: A Bose Playbook
MarketCast CEO Amy Fenton moderates a panel with Bose marketing leaders and creator Chris Brickley on how brands can build lasting fandom in the fragmented, creator-driven media landscape.
MarketCast to Lead ARF Discussion on Turning Brand Passion into Powerful Advertising
At the ARF Creative Effectiveness event, MarketCast and brand leaders from YouTube, BBDO, and H-E-B reveal how authentic creator collaborations transform fandom into measurable brand performance.
Authenticity, Emotion, and Distinctive Brand Assets: The Keys to Creative That Lasts
At Advertising Week NY, leaders from HP, Wendy’s, and Six+One joined MarketCast’s Tina DeSarno to explore how authenticity, emotion, and distinctive brand assets drive campaigns that endure.
Creative That Lasts: Why Every Impression Matters
MarketCast's session at Advertising Week NY will discover how brands can make great creative that breaks through and delivers lasting ROI.
Sponsors That Score: The Brands Winning Big with Sports Fans
Data from MarketCast's latest Sponsor Breakthrough Report shows that Budweiser/Bud Light's NFL partnership is the most recognized sponsor in sports.
America’s Most Devoted Fast Food Fans, Revealed
MarketCast’s latest Brand Fandom study examines how fast food/QSR passion translates into powerful brand fandom across generations and incomes.
Hotels and Home Shares: Travel Ad Showdown
From luxury suites to full-house rentals, top travel brands are battling it out on-screen to win the hearts (and bookings) of vacationers. As travelers weigh loyalty perks versus privacy and space, ads from Hilton, Marriott, Airbnb, and VRBO are revealing who’s sticking to their strengths and who’s throwing shade.Using our...