Using our in-market advertising measurement solution MarketCast Brand Effect, we did a vibe check on the top back-to-school ads hitting our screens this season.
The MarketCast Summer Playlist: Throwback Edition
With the summer coming to a close, here's a review of what MarketCasters have been watching, listening to, and playing most this summer.
The Binary & Beyond: Youth and Gender Identity
New Youth Study: The Binary & Beyond In our latest study, the MarketCast Youth & Identity team takes a close look at what's influencing the gender conversation among today's youth and young adults, while also uncovering the ways brands and media companies can engage in the conversation. Gender Norms are...
Winning the Race for Creator Talent
New Study: Five Crucial Learnings About Creators It seems like everywhere we turn there is talk about how creators are shunning traditional career paths and getting rich doing what they love. While much of this hype and hyperbole is meant to generate clicks from online media, it shouldn’t cloud the...