Hotels and Home Shares: Travel Ad Showdown

From luxury suites to full-house rentals, top travel brands are battling it out on-screen to win the hearts (and bookings) of vacationers. As travelers weigh loyalty perks versus privacy and space, ads from Hilton, Marriott, Airbnb, and VRBO are revealing who’s sticking to their strengths and who’s throwing shade.Using our...

Brand Fandom 2025 Top Performers

For the third year in a row, MarketCast’s Brand Fandom study highlights the brands that earn the most love, trust, and loyalty from consumers. This latest round of research evaluated 162 brands across 21 categories, with the Top 50 filtered by Fandom Score, age, and household income. Brand Fandom is MarketCast’s unique...

Analyzing the Brands Americans Love the Most

What does it take to become a beloved brand in 2025? According to MarketCast’s latest Brand Fandom study, it goes far beyond awareness or one-time purchases; it’s about emotional connection, trust, and showing up repeatedly and consistently in people’s lives. For the third year in a row, MarketCast surveyed more...

Connecting Brand Fandom to Business Growth

Strong brands don’t just win hearts, they drive financial results. MarketCast’s third annual Brand Fandom study (which analyzed three years of data across 160+ brands and 21 categories) shows a strong, consistent connection between brand fandom and its bottom-line performance. When fans show up for a brand, the business impact...

Women’s March Madness Sponsors See Bigger Gains

The 2025 NCAA Men’s and Women’s Basketball Tournaments brought buzzer-beating plays, record-breaking moments, and fierce competition—on the court and among sponsors. MarketCast’s long-running Sponsor Breakthrough study reveals the official tournament sponsors that drove the most brand impact with fans. Women’s Tournament: Breakthrough Climbs for Women’s Sponsors More brand sponsors in...