As the 2022 World Cup kicks off, MarketCast set out to understand what football fans thought of the controversies surrounding the event and how they might impact their choice to watch and travel to this year's tournament.
We sat down at this year's World Congress of Sport conference with Aaron Thomas, VP of Qualitative Research at MarketCast, and Marie Woods, Senior Manager of Sports Sponsorship at T-Mobile, to discuss how brands can engage younger fans.
Amid reduced spending and high demand to generate leads, the experts at MarketCast have put together some key strategies that all marketers can deploy to optimize their budgets and increase marketing effectiveness.
In our latest report, MarketCast analyzed social data to identify key learnings that DTC, telehealth, and personal nutrition brands should consider to capture and retain new customers.
In our latest Adweek Webinar, MarketCast’s Tom Weiss and Megan Daniels, as well as Pre-Meditated Media's Gerard Broussard, shared exclusive insights focusing on the creative side of CTV.
Using our in-market advertising measurement solution MarketCast Brand Effect, we did a vibe check on the top back-to-school ads hitting our screens this season.
With the summer coming to a close, here's a review of what MarketCasters have been watching, listening to, and playing most this summer.
New Youth Study: The Binary & Beyond In our latest study, the MarketCast Youth & Identity team takes a close look at what's influencing the gender conversation among today's youth and young adults, while also uncovering the ways brands and media companies can engage in the conversation. Gender Norms are...
New Study: Five Crucial Learnings About Creators It seems like everywhere we turn there is talk about how creators are shunning traditional career paths and getting rich doing what they love. While much of this hype and hyperbole is meant to generate clicks from online media, it shouldn’t cloud the...