MarketCast’s latest Brand Fandom study examines how fast food/QSR passion translates into powerful brand fandom across generations and incomes.
Hotels and Home Shares: Travel Ad Showdown
From luxury suites to full-house rentals, top travel brands are battling it out on-screen to win the hearts (and bookings) of vacationers. As travelers weigh loyalty perks versus privacy and space, ads from Hilton, Marriott, Airbnb, and VRBO are revealing who’s sticking to their strengths and who’s throwing shade.Using our...
Brand Fandom 2025 Top Performers
For the third year in a row, MarketCast’s Brand Fandom study highlights the brands that earn the most love, trust, and loyalty from consumers. This latest round of research evaluated 162 brands across 21 categories, with the Top 50 filtered by Fandom Score, age, and household income. Brand Fandom is MarketCast’s unique...
Analyzing the Brands Americans Love the Most
What does it take to become a beloved brand in 2025? According to MarketCast’s latest Brand Fandom study, it goes far beyond awareness or one-time purchases; it’s about emotional connection, trust, and showing up repeatedly and consistently in people’s lives. For the third year in a row, MarketCast surveyed more...
Monthly Ads That Break Through
MarketCast Breaking Ads are a monthly look at the standout ads that broke through and resonated with audiences on CTV and Linear.
Connecting Brand Fandom to Business Growth
Strong brands don’t just win hearts, they drive financial results. MarketCast’s third annual Brand Fandom study (which analyzed three years of data across 160+ brands and 21 categories) shows a strong, consistent connection between brand fandom and its bottom-line performance. When fans show up for a brand, the business impact...
Brand Still Wins the Wallet
According to MarketCast’s third annual Brand Fandom Report, brand equity is the single biggest driver of purchase behavior.
Women’s March Madness Sponsors See Bigger Gains
The 2025 NCAA Men’s and Women’s Basketball Tournaments brought buzzer-beating plays, record-breaking moments, and fierce competition—on the court and among sponsors. MarketCast’s long-running Sponsor Breakthrough study reveals the official tournament sponsors that drove the most brand impact with fans. Women’s Tournament: Breakthrough Climbs for Women’s Sponsors More brand sponsors in...
“American Made” Ads Drive Automotive Impact
Ford and Hyundai lean into financial uncertainty with ads that highlight American manufacturing and offer price assurances to nervous consumers.
Industry Veterans Amy Fenton and Paul Forgue Named Co-Presidents of MarketCast
MarketCast taps internal leaders Amy Fenton and Paul Forgue to shape what’s next for brands looking to maximize the impact of their advertising