MarketCast Total Effect
We’re changing the game for ad measurement. Are you ready?
For too long, the ad measurement landscape has been fragmented and overly specialized, failing to connect the dots between creative testing, media measurement, and ROI.
MarketCast Total Effect is the first unified ad intelligence system that seamlessly integrates creative and media performance with outcomes, delivering real-time, full-funnel data to enhance ad effectiveness, optimize placements, and maximize ROI.
One Powerful Measurement System
Creative Effectiveness
A model-driven framework quantifies how ads drive outcomes through
in-market testing
Media Performance
The industry’s only natural exposure in-market measurement solution, built on 15,000+ daily survey respondents and 20+ years of innovation
Behavioral Outcomes
Identifies key outcome drivers by integrating proprietary data with third-party datasets and predictive modeling
Unrivaled Advertising Database
With a rich legacy in both creative and media measurement, we stand alone as the only company equipped with a proprietary dataset robust enough to develop this genuinely representative and predictive solution.
Years of data collection
Closing the Loop on Full Funnel Measurement
Total Effect moves across the entire marketing funnel, from awareness to action, providing detailed insight into the key drivers of your ad performance while accurately predicting real-world outcomes.
Unified Measurement,
Delivered at the Speed of AI
Delivering Value for
Every Key Stakeholder
