MARKETCAST
Total Effect
Total Effect connects creative quality, media performance, and business outcomes into one continuous view so the decisions that matter are made with real data, not post-campaign hindsight.
Most campaign measurement tells you what happened. By then, the budget is gone and the decision window has closed.
Total Effect is built differently. It links creative testing, in-market media performance across Linear, OLV, and Social, and real-world business outcomes into a single, unified loop. Every team in the room is working from the same read, in real time.
One System
Creative, media, and insights functions have spent years measuring the same campaign from different angles, with different tools, in different languages. Total Effect replaces that fragmentation. For the first time, marketers, media leads, and insights teams share a unified view that connects what the creative is doing, how the media is performing, and what’s actually moving the business.
Creative
Effectiveness
A model-driven framework quantifies how ads drive outcomes through in-market testing
Behavioral
Outcomes
Identifies key outcome drivers by integrating proprietary data with third-party datasets and predictive modeling
Media
Performance
The industry’s only natural exposure in-market measurement solution, built on 15,000+ daily survey respondents and 20+ years of innovation
Unrivaled Advertising Database
Two decades of signal. One continuous view.
The credibility of any measurement system is only as strong as the data underneath it. Total Effect is backed by more than 20 years of always-on data collection. It provides a category-wide, continuously updated view of how brands and campaigns perform across the marketplace.
Smarter Decisions, Powered by AI
Connecting the data is the starting point, confidence is the result. Total Effect's AI unifies our datasets at scale so your teams can make smarter decisions faster, with more confidence behind every one.
Efficient, end-to-end decision making
Unparalleled connectivity, with a single method measuring the individual and cumulative effect of creative elements, channels, and delivery environments
Accurate, representative measurement
Comprehensive contexts, representing both in-the-lab testing for direct responses and in-the-wild measurement for real life performance
Optimizations with impact on ROI
Unprecedented clarity, with daily updates, weekly insights, and category-level benchmarks to quantify the impact of optimization decisions on ROI
Solve the
Measurement Puzzle
Total Effect connects every signal — creative quality, cross-channel media performance, and real-world business outcomes — into one continuous view. It’s a live picture that tells you what's working, what isn't, and where to act next.
Unified Measurement,
Delivered at the Speed of AI
Unified Measurement,
Delivered at the Speed of AI
Delivering Value for
Every Key Stakeholder
For
C-Suite
Quick and continuous evaluation of your entire campaign lifecycle and advertising return on investment.
Brand
Marketers
Accelerated optimization cycles provide granular, actionable insights for smarter decision-making.
Media
Teams
Seamless in-flight media optimization, ensuring maximum campaign effectiveness.
Research
Teams
Enhanced learning reduces redundant testing, streamlining the research process.
Ready to Learn More?
Drop us a line and a MarketCast representative will be in touch as soon as possible.