Marketers Begin to Tackle Very Complex Message
Kids believe their generation has a much clearer understanding of gender compared with older generations -- with 80%...
Marketers Begin to Tackle Very Complex Message
Kids believe their generation has a much clearer understanding of gender compared with older generations -- with 80%...
The “creator economy” is booming. So why do 35% of creators think they’ll quit making content?
In its new study—called “Winning the Race for Creator Talent”–MarketCast SVP of tech and games Martin Eichholz zeroed...
The “creator economy” is booming. So why do 35% of creators think they’ll quit making content?
In its new study—called “Winning the Race for Creator Talent”–MarketCast SVP of tech and games Martin Eichholz zeroed...
Adweek Webinar: Brand Research in the Age of Big Data
Adweek Webinar: AB InBev's Kavya Garg joined MarketCast’s Jen Handley and Stephen Lenzen for a lively discussion about...
Adweek Webinar: Brand Research in the Age of Big Data
Adweek Webinar: AB InBev's Kavya Garg joined MarketCast’s Jen Handley and Stephen Lenzen for a lively discussion about...
MarketCast Acquires Phoenix to Accelerate Advertising Analytics
MarketCast accelerates its advertising effectiveness research, testing, and measurement with the addition of Phoenix’s people and platforms Los...
MarketCast Acquires Phoenix to Accelerate Advertising Analytics
MarketCast accelerates its advertising effectiveness research, testing, and measurement with the addition of Phoenix’s people and platforms Los...
Content Analytics Company MarketCast Fills Funnel with Acquisition of Phoenix Marketing
Brands want to know they have the most effective creative to drive sales, but they also want to...
Content Analytics Company MarketCast Fills Funnel with Acquisition of Phoenix Marketing
Brands want to know they have the most effective creative to drive sales, but they also want to...
MarketCast Supercharges its Research Leadership Team
MarketCast’s Zoë Friend takes on new role to expand MarketCast’s Content Insights practice as Hall and Partners leader, Jenna...
MarketCast Supercharges its Research Leadership Team
MarketCast’s Zoë Friend takes on new role to expand MarketCast’s Content Insights practice as Hall and Partners leader, Jenna...
MarketCast Acquires Invoke to Expand Online Entertainment Audience Research
The addition of Invoke’s real-time online research platform enables MarketCast to grow its entertainment research and content testing...
MarketCast Acquires Invoke to Expand Online Entertainment Audience Research
The addition of Invoke’s real-time online research platform enables MarketCast to grow its entertainment research and content testing...
MarketCast Names Carmen Palmer Chief Product Officer
Palmer to lead all product management and development as MarketCast’s first Chief Product Officer Los Angeles, Calif. –...
MarketCast Names Carmen Palmer Chief Product Officer
Palmer to lead all product management and development as MarketCast’s first Chief Product Officer Los Angeles, Calif. –...
Introducing MarketCast Sponsor Analytics
MarketCast Launches Sponsor Analytics to Pinpoint the Impact of Sports Sponsorships on a Brand’s Bottom Line Innovative measurement...
Introducing MarketCast Sponsor Analytics
MarketCast Launches Sponsor Analytics to Pinpoint the Impact of Sports Sponsorships on a Brand’s Bottom Line Innovative measurement...
International Women’s Day
MarketCast Celebrates International Women’s Day At MarketCast, we believe International Women’s Day is a day to celebrate the contributions of...
International Women’s Day
MarketCast Celebrates International Women’s Day At MarketCast, we believe International Women’s Day is a day to celebrate the contributions of...
MarketCast Appoints Regina Johnson CHRO
Johnson to Lead All People Initiatives and Diversity and Inclusion Strategy as MarketCast’s First Chief Human Resources Leader...
MarketCast Appoints Regina Johnson CHRO
Johnson to Lead All People Initiatives and Diversity and Inclusion Strategy as MarketCast’s First Chief Human Resources Leader...
MarketCast Names Martin Eichholz Head of Technology and Games
Former Kelton Global Chief Insights Officer to Lead Client Services and Growth for MarketCast’s Technology and Games Research and Analytics Business Los Angeles,...
MarketCast Names Martin Eichholz Head of Technology and Games
Former Kelton Global Chief Insights Officer to Lead Client Services and Growth for MarketCast’s Technology and Games Research and Analytics Business Los Angeles,...