Seventeen years ago, Flo redefined insurance marketing, evolving into a cultural icon with her signature white apron, humor, and infectious energy. Since then, Progressive has expanded its cast — but which ones truly resonate? Last month, we analyzed insurance brand mascots from ads that aired between January 2024 and February...
The Icons of Insurance: Top Ads that Drive Engagement and Memorability
Using MarketCast’s Brand Effect advertising recall and resonance measurement, we've analyzed some top-performing ads in the insurance sector to explore what drives a standout insurance ad.