Our AI Solutions
At MarketCast, we believe AI should amplify, not replace, the voice of consumers in marketing research. By integrating AI models in our products and across our organization, we are creating new ways to conduct marketing research and transforming how we all work.
Applying AI
Inside and Out
We apply our AI models to Automate time-consuming manual processes, Accelerate research and data collection, and Amplify the voice of consumers in our research and reporting:
MarketCast
Audience AI™
Many of today’s AI-powered research products sacrifice quality for speed by taking humans completely out of the equation. MarketCast Audience AI™ combines the best of both worlds, delivering fresh research with speed and human accuracy.
Elevate Your Insights
with Audience AI™
Our human-powered survey data is used to train our Audience AI™ models, enabling MarketCast to accurately predict how audiences will respond to a wide range of research questions. This innovative approach captures the subtle nuances and diversity of real human opinions while reducing the need for large survey samples.
Your research company's AI is only as good as the model it's built upon and the data that powers it.
MarketCast Data
MarketCast’s proprietary datasets span decades of our research and feature billions of datapoints covering the worlds of advertising, brands, entertainment, and sports.
Advertising Data
Brand Fandom Data
Entertainment and Sports Data
Entertainment advertising data for major movie genres and franchises and sports sponsorship data for every professional U.S. league and their sponsors.
MarketCast Research Platform powers millions of surveys and thousands of ad tests annually, transforming how we deliver insights.
MarketCast
Research Platform
All MarketCast research is powered by our proprietary Research Platform, which brings together the power of AI, data science, and technology to accelerate the design, delivery, and analysis of our research and the creation of insights.
Simplifies Research
Planning
Research survey creation, audience sample management, and data processing are made easier using the Research Platform’s Web-based tools and AI capabilities.
Empowers Research Creativity
The Research Platform empowers our researchers to work faster and more creatively by removing the manual tasks that bog down research and data analysis.
Supercharges
Delivery
Makes research storytelling and data visualization easier by instantly outputting data and audience insights into client dashboards and reports.
Ready to Learn More?
Drop us a line and a MarketCast representative will be in touch as soon as possible.