Traditional brand health research often looks back instead of forward and leaves big questions unanswered – like why brand performance is changing and how it impacts the business.
MarketCast is changing the brand research game forever by fusing surveys with real-time data signals to understand how consumer fandom impacts the brand and bottom line.
Building Your Brand Fandom
MarketCast brings together traditional longitudinal tracking research with real-time behavioral data to deliver a powerful platform for measuring brand performance.
Analyzing Fan Behaviors
Big data looks at the intensity of fandom by tracking what fans are buying, listening to, watching, and sharing most.
Understanding Fan Beliefs
Primary research pinpoints the emotions of fandom to understand why fans buy, listen, watch, and share about your brand.
Scoring Brand Fandom
Together, big data and primary research puts a score on your brand fandom, allowing you to connect the dots between fan beliefs and behaviors.
Across the Funnel
We use consumer surveys and big data to help CMOs understand total brand fandom and pinpoint its drivers up and down the sales and marketing funnel.
Our Fandom Tracking model taps Surveys, Social and Search to understand upper funnel awareness and intent metrics, and we use Sales and Social data to provide lower funnel transparency.
Where it Counts
Context is everything. Being able to understand why brand health scores are changing and how this impacts the bottom line is critical. MarketCast's next-gen Brand Tracker does just this, helping CMOs pinpoint why shifts in fan behaviors and beliefs are happening and what can be done to improve them.
The Big Difference
A proven brand health framework, backed by industry norms and battle tested by the world’s biggest brands and media companies.
Full Funnel Transparency
Helps CMOs understand how brand performance impacts the entire sales and marketing funnel, from upper funnel awareness to lower funnel conversions.
A traditional brand health framework fused with Search, Social, Sales, and Web site data to provide more actionable tracking.
Integrates with historic norms while providing real-time signals to predict future brand performance.