Brand Research
Supercharged
MarketCast is reimagining how core brand research, like Trackers and Brand Lift, are done through the fusion of traditional survey methodologies with real-time behavioral data. This helps marketers better understand how consumer beliefs and opinions are shaped and how their behaviors influence the brand and bottom line.
Introducing Brand Tracking+
Whether you are in the business of superheroes or soft drinks, every brand has fans. MarketCast Brand Tracking+ aims to understand how fans discover and fall in love with your brand and the impact of their fandom on your business.
Our Brand Fandom Model
A first-of-its-kind Brand Fandom tracking model identifies the core drivers of Brand Fandom, providing marketers a view into how to grow and nurture them like never before.
Big Data Fusion
The fusion of consumer data with longitudinal brand health research helps marketers understand how brand performance is shifting over time and changing in real-time.
Brand Fandom Scores
MarketCast Brand Tracking+ delivers MarketCast Fandom Scores that marketers can compare over time with their competitors and across other brand categories.
A Better Approach to Brand Lift
MarketCast is fusing traditional Brand Lift research with advanced data science and audience measurement to make the connection between advertising exposure and full funnel performance.
Measuring Exposed Audiences
Proprietary technology allows MarketCast to identify audience exposure to ads and campaigns and connect them directly to our Brand Lift surveys.
Isolating Brand Impact
MarketCast Brand Lift can isolate advertising impact on upper funnel brand KPIs, determining how specific ad creative influences Awareness, Consideration, and Intent.
Measure Down-Funnel Conversions
Through the fusion of behavioral data, MarketCast identifies how brand performance connects directly to business outcomes.
MeasuringSponsor Impact
Our combined sports research team and advanced data science capabilities help brand marketers understand where sponsorships are winning over fans throughout the marketing funnel.
Pinpoint Sponsor Outcomes
Connect the dots between sponsorship exposure and lower funnel consumer conversions, including web site visits, search activity, and sales lift.
Analyze Sponsorship Assets
Identify the power of specific sponsor assets to drive conversions, from sideline signage and jersey logos to league and team intellectual property.
Measure Brand Health
Understand the impact of sports sponsorships on upper funnel brand lift metrics, such as awareness, consideration, and intent.
The Big Difference
Innovative approaches to Brand Tracking, Brand Lift, and Sponsor Impact research that fuses big data with traditional survey methodologies.
Fandom Philosophy
A unique approach to brand equity research which looks at the drivers of fandom for brands and products.
Big Data Fusion
Brings together traditional survey research with behavioral data to understand what audiences think and feel about brands and how they engage with them.
Full Funnel Transparency
MarketCast helps marketers connect the dots between upper funnel KPIs, including Awareness, Consideration and Affinity, with lower funnel conversion metrics.
Ready to Learn More?
Drop us a line and a MarketCast representative will be in touch as soon as possible.