Sponsorship
Measurement
Sports and sponsorship investments move consumers to action and drive brand visibility, but understanding effectiveness across fragmented media, sponsorships, experiential, athletes, and hospitality has been a challenge until now.
MarketCast offers sponsorship solutions to help brands maximize the value of their partnerships.
We track brand sponsorship performance.
Prove Your Sponsorship Impact
Sponsor Impact
Evaluate sponsorship performance by property and with a continuous measurement approach, ensuring brands have ongoing visibility into how their sponsorships are resonating over time.
Sponsor Onsite Measurement
Capture real-time insights across multi-day live events or throughout a multi-game season, delivering a deep understanding of audience engagement in the moment.
Sponsor Analytics
Use advanced data science and attribution modeling to connect sponsorship activity directly to meaningful business outcomes, giving brands the clarity they need to make smarter, data-driven investment decisions.
Score Big with Soccer Fans.
Who the American soccer fan really is
And why MLS and NWSL fans are the most sponsor-aware and brand-loyal audience in sports today
What the strongest sponsorships have in common
And how top sponsors are generating consideration lifts of +33 points or more among fans aware of their brand
Which opening weekend ads broke through
Ranked by MarketCast’s Brand Effect solution across breakthrough, brand linkage, and message communication
The MarketCast Sponsorship Effectiveness Study. 18 years of insights. 15 leagues. Countless opportunities.
Insights
Gain insights on sponsorship effectiveness and brand awareness of official partners and their top competitors
Nuance
Understand category leadership, consideration, and positive opinions toward official partners
Branding
Identify the connection between brands and league sponsorship
Comparisons
See a key comparison of sponsor brands vs. other league brands and their competitive sets
Benchmark
Quantify what Good, Better, and Best look like in sports partnerships, including the halo effect one partner gains within another sports property
Start Tracking Success.
Identify which elements of your sponsorship are moving the needle and where value is being left on the table.
Book time with our team today!