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    • Advertising

      Pre-testing, in-market, and post-campaign ad measurement

      • Ad Effect

        Optimize creative with pre-testing

      • Brand Effect

        Measure campaign success in-market

      • Total Effect

        Link creative, media, & outcomes

      • Brand Lift

        Measure brand impact post-campaign

      • Attribution

        Understand campaign ROI

    • Brand

      Next-generation brand tracking and research

    • Entertainment Content

      Movie and series content testing and research

    • Sponsorship

      Effectiveness of sponsorship investments

    • Research & Insights

      World-class quantitative and qualitative research

  • Insights
    • Who We Are

      Answering today’s marketing challenges

    • AI & Tech

      Moving measurement forward with humans and AI

    • Newsroom

      Press releases and news about MarketCast

    • Events

      Our upcoming events and appearances

    • Careers

      Opportunities to join the MarketCast team

  • Let’s Talk
Putting Fandom in Focus
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Too Hot to Miss: MarketCast 2024 Summer Playlist

Too Hot to Miss: MarketCast 2024 Summer Playlist

2024 summer playlist with the latest in new theatre movie releases, streaming TV shows, music and live sports
2024 summer playlist with the latest in new theatre movie releases, streaming TV shows, music and live sports
  • July 2, 2024

At the heart of every MarketCaster beats the passion of a true fan, and nothing excites us more than newly-released content—whether it’s the latest blockbuster hitting theaters, a binge-worthy streaming series, or a highly anticipated new album drop.

As summer officially kicks off and sunny days stretch ahead, our resident entertainment expert and enthusiast, Ben Carlson, (also our SVP and General Manager of all things media, sports and entertainment) has curated a list of must-see picks to keep you engaged all season long. So sit back, relax, and enjoy!

Despicable Me 4

GentleMinions, get your suits ready: Gru and the gang are back. And with Will Ferrell joining the cast, it is one of the most anticipated movies of the summer.

Released in Theatres: July 3

Twisters

A current-day chapter of 1996’s TWISTER, man-of-the-moment Glen Powell headlines a deep cast. But perhaps most intriguingly, the film is directed by Lee Issac Chung, the Academy Award-nominated director of MINARI.

Released in Theatres: July 19

Deadpool and Wolverine

After a relatively lengthy break, Marvel will debut their only film scheduled for 2024—and it is a big one. Deadpool and Wolverine join the MCU in their first movie for Disney. Another MCU first? An R rating.

Released in Theatres: July 26

The Bear

Yes, Chef! We are going back to Chicago for the third season of the critically acclaimed series.

Released on FX/Hulu: June 27

Cobra Kai

The sixth and final season of Cobra Kai will be spread over three 5-episode parts. If you haven’t watched the first five seasons, catch up on a guilty pleasure that is perfect for summer

Released on Netflix: July 18

Bad Monkey

A Carl Hiaasen book developed as a series by Bill Lawrence and starring Vince Vaughn—it might be the most perfect summer recipe since the frozen margarita.

Released on Apple TV+: August 14

Shaboozey

Maybe you heard him for the first time on Beyonce’s Cowboy Carter, or you can’t escape the J-Kwon-biting “A Bar Song (Tipsy)” all over the radio and TikTok. 2024 is turning into the year of Shaboozey, and his album “Where I’ve Been, Isn’t Where I’m Going” (out now) carves out space at the intersection of country and hip-hop.

Release Date: May 30

Omar Apollo

A surprise Best New Artist nominee at the 2023 GRAMMYs, the sound-shifting Omar (he’s a bit pop, a bit R&B, and a bit indie rock – sometimes on the same track) will be releasing his sophomore album “God Said No.”

Release Date: June 28

Zach Bryan

After last year’s double album, the prolific singer-songwriter continues to release new music, with his single “Pink Skies” on the charts now in advance of his new album, “The Great American Bar Scene.”

Release Date: July 4

Sabrina Carpenter

The former teen Disney star is releasing her album “Short n’ Sweet” later this summer. But you don’t need to wait to enjoy her single “Espresso,” which is arguably already the song of the summer.

Release Date: August 23

WNBA

With exciting rookies Caitlin Clark and Angel Reese renewing their NCAA battles, the WNBA has been more popular than ever this season. The season will run through the All-Star game on July 20th before taking a break for the Olympics, returning in August for the stretch run to the playoffs.

Regular Season: May 14 – September 19
Playoffs: September 22

UEFA European Championship

More commonly known as the Euros, this every-four-year competition features the best players from across Europe representing their countries. England and France are favored to win, but there have already been surprises in the group stage of the competition. If you can’t find your soccer-loving friends between now and July 14, you will know why.

Tournament Dates: June 14 – July 14

UEFA European Championship

Olympic Games Paris 2024

The Summer Olympics will be in Paris this year, from July 26-August 11. Every four years, this is your chance to become a couch-bound expert in Track and Field, Swimming, and Gymnastics. Basketball will be exciting this year, with many of the NBA’s best participating. And for the first time at these games, Breakdancing will be an official Olympic sport.

Event Dates: July 26 – August 11

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