How does our obsession with gadgets show up as Brand Fandom, and which CE brands are innovating at the pace of consumer expectations?
Auto Ads Gen Z Actually Likes
Using MarketCast’s Brand Effect advertising recall and resonance measurement, we’ve identified and broken down a handful of recent ads and campaigns that are successfully engaging Gen
Turning Retail Shopping into Longterm Fandom
Examining how some brands have tackled the “new normal” of customer behavior and expectations while reshaping the retail shopping experience under current, often challenging economic conditions.
Can Insurance Companies Build Brand Fandom?
Would it surprise you that the insurance industry spends over $10 billion annually on advertising? Of course not. But does this eye watering amount lead consumers to love insurance companies?
Automotive Report Pt. 3: Marketing Strategies the Gen Z Way
Despite Gen Z’s late entry into driving and vehicle ownership, the core building blocks of fandom aren’t too dissimilar to any generation before them. Our latest Automotive Fandom Report kicks the tires and gets under the hood of what matters most to Gen Z to understand the kind of buyer...
MarketCast and SBJ Reveal NFL’s Top Performing Sponsors
In MarketCast’s latest Sponsor Breakthrough study of NFL fans, iconic brands (and long-term sponsors), such as Gatorade, Pepsi, Bud Light, Verizon, and Visa, scored big as the most recognized sponsors for the 2023-24 season.
Automotive Fandom Report Pt. 1: Does Gen Z Want to Drive?
Automotive report analyzing Gen Z's thoughts on driving and owning a car and they’re in no rush to get behind the wheel.
Ads with the Biggest Breakthrough in 2023
As we near the end of 2024's first quarter, MarketCast's advertising research experts took a look-back at the ads that broke-through most with audiences in 2023.
The Binary & Beyond: Youth and Gender Identity
New Youth Study: The Binary & Beyond In our latest study, the MarketCast Youth & Identity team takes a close look at what's influencing the gender conversation among today's youth and young adults, while also uncovering the ways brands and media companies can engage in the conversation. Gender Norms are...
Winning the Race for Creator Talent
New Study: Five Crucial Learnings About Creators It seems like everywhere we turn there is talk about how creators are shunning traditional career paths and getting rich doing what they love. While much of this hype and hyperbole is meant to generate clicks from online media, it shouldn’t cloud the...