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    • Advertising

      Pre-testing, in-market, and post-campaign ad measurement

      • Ad Effect

        Optimize creative with pre-testing

      • Brand Effect

        Measure campaign success in-market

      • Total Effect

        Link creative, media, & outcomes

      • Brand Lift

        Measure brand impact post-campaign

      • Attribution

        Understand campaign ROI

    • Brand

      Next-generation brand tracking and research

    • Entertainment Content

      Movie and series content testing and research

    • Sponsorship

      Effectiveness of sponsorship investments

    • Research & Insights

      World-class quantitative and qualitative research

  • Insights
    • Who We Are

      Answering today’s marketing challenges

    • AI & Tech

      Moving measurement forward with humans and AI

    • Newsroom

      Press releases and news about MarketCast

    • Events

      Our upcoming events and appearances

    • Careers

      Opportunities to join the MarketCast team

  • Let’s Talk
Measure What Moves People
/
Events

Events

The World's
Biggest Events

From Advertising Week to CES, we’re where the industry conversations happen

MarketCast is Heading to
Advertising Week 2026

Advertising Week

Advertising Week is where the industry goes to stay ahead of rapid shifts in tech and culture.

And MarketCast is who brands go to when they want to move people caught in those shifts.

We bring together cultural intelligence, real audience insight, creative and brand performance, and predictive signals for a clear, actionable view of what’s working, what’s not, and how to stay ahead.

Meet the MarketCast Team at Advertising Week

Lana Busignani

CEO

Kerel Cooper

CMO

Lisette Vitter
Williamson

SVP, MEDIA

Lana Busignani

CEO

Paul Shortley

CRO

Kerel Cooper

CMO

Lisette Vitter
Williamson

SVP, MEDIA

Let’s Connect!

Book time with us to understand how your investment is performing across creative, media, and business outcomes.

Our Strategic Offerings

Trend & Cultural Intelligence

to maintain your brand’s competitive edge

Deep Audience Insights

to uncover authentic consumer sentiment

Creative Analysis

to ensure campaign success prior to launch

Brand Impacts

to understand campaign success

Predictive Ad Performance

to optimize campaigns when it still matters

Outcomes Insights

to reveal what truly moves people

All Upcoming Events

Advertising Week event graphic

Advertising Week

Oct 7, 2026
Fireside Chat: What it Takes to Move People with Lana Busignani and Jim Mollica, Bose
Learn More
ARF Creative Effectiveness Event graphic

ARF Creative Effectiveness Event

Oct 14, 2026
Fireside Chat with Lana Busignani, MarketCast and Chrystal Day, YouTube
Learn More
MediaRadar and MarketCast webinar event graphic

MediaRadar + Marketcast Webinar: Proving Holiday Ad Spend Works

Oct 28, 2026
With Erik Lundquist, MarketCast and Lindsay Soltis, MediaRadar
Register Now
AMA Podcast with Bennie F. Johnson event graphic

AMA Podcast with Bennie F. Johnson

Nov 4, 2026
With Kerel Cooper, MarketCast
Listen Now
Where Marketing Leaders Think Big CVision event graphic

Where Marketing Leaders Think Big, hosted by CVision

Nov 5, 2026
With Kerel Cooper, MarketCast
Learn More

Past Events

EMARKETER Tech Talk event graphic

EMARKETER Tech Talk

Sep 17, 2026
Fireside Chat with Kerel Cooper, MarketCast and Kym Frank, FOX
Watch Now

Solutions

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  • Brand
  • Entertainment Content
  • Attribution
  • Research & Insights
  • Sponsorship
  • Advertising
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  • Entertainment Content
  • Attribution
  • Research & Insights
  • Sponsorship

Insights

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  • Articles

About

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  • AI & Tech
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  • Brand Book
  • Who We Are
  • AI & Tech
  • Newsroom
  • Events
  • Careers
  • Contact Us
  • Brand Book

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