The world of market research is evolving, and it’s vital that we continuously innovate to stay one step ahead for the sake of our clients – it’s something we pride ourselves on. After a ten-hour day of action-packed coding, and a judging panel consisting of our CEO – in addition...
MarketCast: A Day in the Life
Over at MarketCast, we're pulling together short, but insightful interviews of our team, placing the spotlight on employees as they share what a day in the life looks like from their perspective. This time around, we're diving in with Rudy Richa. Name: Rudy RichaTitle: Manager, Custom ResearchOffice: New YorkTime at...
The Harry’s House Listening Party
It's Harry's World, We're All Just Living In It Harry Styles is a bona fide mega hit solo artist. Having just released his 3rd album, Harry’s House, Styles is breaking records while forging his own path. He has steadily become the full entertainment package, (with a new acting credit on...
The Binary & Beyond: Youth and Gender Identity
New Youth Study: The Binary & Beyond In our latest study, the MarketCast Youth & Identity team takes a close look at what's influencing the gender conversation among today's youth and young adults, while also uncovering the ways brands and media companies can engage in the conversation. Gender Norms are...
Winning the Race for Creator Talent
New Study: Five Crucial Learnings About Creators It seems like everywhere we turn there is talk about how creators are shunning traditional career paths and getting rich doing what they love. While much of this hype and hyperbole is meant to generate clicks from online media, it shouldn’t cloud the...
Sports Sponsorship Playbook
Introducing the 2022 MarketCast Sports Sponsorship Playbook As we turn the page to 2022 and near the end of the NFL season, it's time to do a quick gut-check on the sports sponsorship landscape. With the sponsor market now representing approximately $20B in annual spend (and rising) and new innovations...
The MarketCast Summer Playlist
With the summer coming to a close, here's a review of what MarketCasters have been watching, listening to, and playing most this summer.