Sports Sponsorship
Sports leagues, their sponsors, and media partners tap into insights from our sponsorship tracker to evaluate and optimize the performance of sponsorship campaigns.
Why We Changed Our Tagline
By Kerel Cooper, Chief Marketing Officer, MarketCast For years, marketers have had access to more data than ever...
MarketCast Leaders Predict Cannes Lions 2026 Trends in Measurement, AI, and Effectiveness
With excitement building for Cannes Lions 2026, our leadership team is already busy forecasting the challenges, opportunities, and...
April’s Top Performing Ads on Linear and CTV
April's top performing ads on linear and CTV had one thing in common: they knew exactly how their...
Full-Funnel Campaign Optimization Shouldn’t Start After the Campaign Ends
Marketers often know when a campaign could perform better. The challenge is knowing what to change. Is the creative underperforming? Are the media placements wrong? Or was the...
In-Flight Campaign Optimization: Why the Same Problem Needs a Different Fix
Your campaign is underperforming. You can see it in the numbers. But can you see your path to...
What March’s Top Ads Got Right
March 2026's top-performing ads, ranked by MarketCast Brand Effect across linear TV and CTV, weren't accidents. Many of...
And the Award Goes to: The Top Performing Oscar Ads of 2026
This year's top performing Oscar ads proved that tying your brand to key cultural moments is a trophy-worthy...
What the 2026 Winter Olympics Ads Taught Us About Brand Memorability
Athletes weren't the only winners at this year's Winter Olympics in Milan, Italy. MarketCast is spotlighting standout performers...
Ads That Break Through: February Winning Ads
From KFC to Budweiser, the Super Bowl was just the beginning Competition for consumers’ hearts and minds was...
Super Bowl LX’s Most Liked Ads: Emotional Storytelling Wins the Night
Storytellers are the big winners of Super Bowl LX 2026 — whether it was a nostalgic look back...
Ads That Break Through: January’s Winning Ads
From Blue Buffalo to Apple, timing and relevance remain essential. Now’s the perfect time to look back and...
Lessons From the Super Bowl Ads That Got it Right
With Super Bowl LX on the horizon, brands are once again gearing up for the biggest advertising moment...
Ads That Break Through: November’s Winning Ads
November’s Top Breaking Ads lineup proves brands are leaning into heart, humor, and seasonal storytelling to connect with...
New Report: Myth Busting Women Gamers
This report debunks common myths about women gamers and reveals how they are driving the future of gaming...
The Ads That Scored Big on Thanksgiving Day
Check out the top-performing ads from the Thanksgiving Day NFL lineup.
MarketCast Super Bowl LX Report: Score Big With Every Ad
Discover which Super Bowl LX ads resonated most with audiences in MarketCast’s Advertising Performance Report.
Ads That Break Through: October’s Winning Ads
October brought big laughs, bold storytelling, and plenty of seasonal relevance, from KFC's Honey BBQ comeback to Liberty...
How AI + Human Insight Are Powering a New Era of Advertising Intelligence
In a new MarTech Series interview, MarketCast’s Julian Highley reveals how blending human insight with data science is...
Talk Human to Me: 5 Tips on Making AI Less Scary for Humans
In just a few short years, AI has evolved from niche tech or familiar assistants like Siri and...
MarketCast’s Julian Highley Reveals the Future of Ad Measurement at TMRE 2025
At The Market Research Event (TMRE) in Las Vegas, MarketCast’s Julian Highley, EVP, Global Data Science & Product,...
Ads That Break Through: September’s Winning Ads
Cozy fall TV season is here, and brands are stepping up their game. MarketCast’s Top Breaking Ads for...
Unlocking Brand Power in the Creator Era: A Bose Playbook
MarketCast CEO Amy Fenton moderates a panel with Bose marketing leaders and creator Chris Brickley on how brands...
MarketCast to Lead ARF Discussion on Turning Brand Passion into Powerful Advertising
At the ARF Creative Effectiveness event, MarketCast and brand leaders from YouTube, BBDO, and H-E-B reveal how authentic...
Authenticity, Emotion, and Distinctive Brand Assets: The Keys to Creative That Lasts
At Advertising Week NY, leaders from HP, Wendy’s, and Six+One joined MarketCast’s Tina DeSarno to explore how authenticity,...
Creative That Lasts: Why Every Impression Matters
MarketCast's session at Advertising Week NY will discover how brands can make great creative that breaks through and...
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