MarketCast Sports Playbook for Brands
This new report draws on data from 13 major leagues, 19 years of sponsorship measurement, the World Cup, and six consecutive Super Bowls to give brands and marketers...
How to Measure Advertising and Sponsorship ROI Across Modern Sports Fandoms
Live sports remain the ultimate stronghold of mass attention in an increasingly fragmented media ecosystem. Advertising effectiveness measurement...
Top August Ads: How Recognition Can Beat Rational Persuasion
Traditional message-recall metrics fail to capture how modern audiences make decisions, leaving brands blind to their true media...
How to Measure NFL Advertising Effectiveness
Legacy media equivalency fails to capture the true business impact of high-stakes NFL sponsorships across fragmented, omnichannel fan...
Full-Funnel Campaign Optimization Shouldn’t Start After the Campaign Ends
Marketers often know when a campaign could perform better. The challenge is knowing what to change. Is the creative underperforming? Are the media placements wrong? Or was the...
High Reach, Zero Impact: Why Delivery Metrics Hide Creative Wear-Out
Media dashboards have never looked cleaner, but they’re hiding a truth: creative wear-out. Pacing reports show campaigns hitting...
World Cup MLS Marketing: Can the League Turn Hype into Habit?
This year’s FIFA World Cup marked a turning point for US soccer culture and the marketing opportunities for...
July 2026 Top Ads: Brands Place Their Bets on Emotion, Humor, and Context
The top ads of July 2026 demonstrate what happens when emotional specificity, structural humor, and context alignment converge,...
Built to Break Through Report
The conditions for advertising effectiveness are identifiable before the brief is written. MarketCast analyzed Brand Effect data across...
Cannes 2026 Takeaways from Our CMO
From Sports to AI: Our CMO’s Top Takeaways from Cannes 2026 Cannes Lions delivered an incredible (albeit hot)...
What June’s Top Breakthrough Advertising Reveals About Creative Effectiveness
Every month, MarketCast's Brand Effect measurement solution identifies which ads break through, drive brand linkage, and communicate their...
Cannes Lions and 2026 Measurement Trends
Cannes Lions has always been where the industry performs optimism. What made 2026 different was how much of...
$3.5 Billion in World Cup Spend. But Who Can Prove It Worked?
Over $3.5 billion. That is the combined investment US advertisers and sponsors have directed toward World Cup 2026....
World Cup Opportunity Report
Get a data-driven look at the American soccer fan, what top sponsors are doing to drive measurable returns,...
Slam Dunk: NBA Final Breakthrough Ads
The NBA Finals draws one of the most attentive audiences in American television. Fans are locked in. The...
May’s Top Ads Reveal Three Questions Brands Should be Asking Themselves
America's 250th anniversary is five weeks away. The brands with the top ads for May understood that and...
Sponsors That Score: The Brands Winning Big with Sports Fans
Data from MarketCast's latest Sponsor Breakthrough Report shows that Budweiser/Bud Light's NFL partnership is the most recognized sponsor...
Why We Changed Our Tagline
By Kerel Cooper, Chief Marketing Officer, MarketCast For years, marketers have had access to more data than ever...
MarketCast Leaders Predict Cannes Lions 2026 Trends in Measurement, AI, and Effectiveness
With excitement building for Cannes Lions 2026, our leadership team is already busy forecasting the challenges, opportunities, and...
April’s Top Performing Ads on Linear and CTV
April's top performing ads on linear and CTV had one thing in common: they knew exactly how their...
In-Flight Campaign Optimization: Why the Same Problem Needs a Different Fix
Your campaign is underperforming. You can see it in the numbers. But can you see your path to...
What March’s Top Ads Got Right
March 2026's top-performing ads, ranked by MarketCast Brand Effect across linear TV and CTV, weren't accidents. Many of...
And the Award Goes to: The Top Performing Oscar Ads of 2026
This year's top performing Oscar ads proved that tying your brand to key cultural moments is a trophy-worthy...
What the 2026 Winter Olympics Ads Taught Us About Brand Memorability
Athletes weren't the only winners at this year's Winter Olympics in Milan, Italy. MarketCast is spotlighting standout performers...
Ads That Break Through: February Winning Ads
From KFC to Budweiser, the Super Bowl was just the beginning Competition for consumers’ hearts and minds was...
Super Bowl LX’s Most Liked Ads: Emotional Storytelling Wins the Night
Storytellers are the big winners of Super Bowl LX 2026 — whether it was a nostalgic look back...
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