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Putting Fandom in Focus
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Insights

Insights

Insights
MarketCast featured insights
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Live from New York, Highlights from NBCU One23 Event

NBCU and MarketCast Focus on Quality

February 8, 2023
At the NBCUOne23 event, NBCU’s Kelly Abcarian and MarketCast’s Amy Fenton introduced a new Content Quality Index that identifies how premium content and advertising experiences contribute to ad...
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What Makes a Hit? Uncover the Audience Signals That Predict Success

MarketCast & Adweek: What Makes a Hit? Uncover the Audience Signals That Predict Success

March 13, 2023
In our latest Adweek Webinar, MarketCast's Ben Carlson and Dounia Turrill identify what makes a breakout hit on...
Social media reaction to Eli Lilly cutting price of insulin

Consumers Take to Social Media to Discuss Pharma Price Cuts

March 7, 2023
After major drug manufacturers' announce that they are cutting insulin prices, the social researchers at MarketCast took a...
Behind the Headlines: What Football Fans Really Think of Qatar as World Cup Host

Behind the Headlines: What Football Fans Really Think of Qatar as World Cup Host

November 21, 2022
As the 2022 World Cup kicks off, MarketCast set out to understand what football fans thought of the...
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Our latest CTV report provides exclusive insights focusing on the creative side of CTV.

Engage CTV Viewers with Killer Creative in 2023

February 7, 2023
In this new report, MarketCast explored the state of CTV and its emerging creative ecosystem to understand opportunities and near-term challenges for advertisers.
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MarketCast's Super Bowl LVII Report gives a holistic view of your Super Bowl advertising performance.

MarketCast 2023 Super Bowl LVII Report Offerings

November 15, 2022
Our suite of Super Bowl LVII report offerings measures every angle of ad effectiveness and tracks all national...
We sat down with MarketCast's Aaron Thomas and T-Mobile's Marie Woods to discuss how brands can engage & nurture the next generation of fans.

How Brands Can Engage & Nurture the Sports Fans of the Future 

November 11, 2022
We sat down at this year's World Congress of Sport conference with Aaron Thomas, VP of Qualitative Research...
MarketCast World Cup 2022 Report provides an in-depth analysis of your brand's advertising performance throughout the tournament.

Gain a Holistic View of World Cup 2022 Sponsorship & Ad Performance

November 9, 2022
The MarketCast 2022 World Cup Report provides an in-depth analysis of your brand's advertising performance throughout the tournament.
Four Things All Marketers Should Consider in a Tightening Economy

Four Things All Marketers Should Consider in a Tightening Economy

October 26, 2022
Amid reduced spending and high demand to generate leads, the experts at MarketCast have put together some key...
Our new report analyzes key learnings amid the shifting healthcare industry

The Modern Patient: Adapting to New Consumer Habits

October 24, 2022
In our latest report, MarketCast analyzed social data to identify key learnings that DTC, telehealth, and personal nutrition...
Webinar Recording: Engage CTV Viewers with Killer Creative

MarketCast & Adweek: Engage CTV Viewers with Killer Creative

October 10, 2022
In our latest Adweek Webinar, MarketCast’s Tom Weiss and Megan Daniels, as well as Pre-Meditated Media's Gerard Broussard,...
back to school advertising

Surprising Trends in Latest Back-to-School Advertising 

August 31, 2022
Using our in-market advertising measurement solution MarketCast Brand Effect, we did a vibe check on the top back-to-school...
Our latest summer playlist dives into what MarketCasters have been watching, listening to, and playing this summer.

The MarketCast Summer Playlist: Throwback Edition

August 4, 2022
With the summer coming to a close, here's a review of what MarketCasters have been watching, listening to,...
mobile sports betting

Advertising Strategy in Mobile Sports Betting

July 11, 2022
MarketCast analyzed the ad performance of top players within mobile sports betting to identify key takeaways when developing...
MarketCast Hackathaon

MarketCast Hackathon

July 5, 2022
The world of market research is evolving, and it’s vital that we continuously innovate to stay one step...
MarketCast Company Culture: A Day in the Life

MarketCast: A Day in the Life

June 21, 2022
Over at MarketCast, we're pulling together short, but insightful interviews of our team, placing the spotlight on employees...
Harry Styles' "Harry's House" listening party

The Harry’s House Listening Party

May 31, 2022
It's Harry's World, We're All Just Living In It Harry Styles is a bona fide mega hit solo...
Uncovering what's influencing the gender identity conversation among today's youth and young adults

The Binary & Beyond: Youth and Gender Identity

May 24, 2022
New Youth Study: The Binary & Beyond In our latest study, the MarketCast Youth & Identity team takes...
Winning the race for creator talent

Winning the Race for Creator Talent

April 13, 2022
New Study: Five Crucial Learnings About Creators It seems like everywhere we turn there is talk about how...
The Rise of the Music Docuseries

The Rise of the Music Docuseries

February 2, 2022
Filmmakers have long been telling stories about musicians and big musical milestones, but, it goes without saying that...
Introducing the 2022 MarketCast Sports Sponsorship Playbook, delving into sports marketing

Sports Sponsorship Playbook

January 17, 2022
Introducing the 2022 MarketCast Sports Sponsorship Playbook As we turn the page to 2022 and near the end...
marketcast winter playlist

The MarketCast Winter Playlist

December 14, 2021
Here's a review of what MarketCasters are watching, listening to, and playing most as we settle in for...
sources of joy 2021 report

MarketCast Sources of Joy 2021 Report

November 21, 2021
Through social and digital analysis, MarketCast has identified what people are buying and doing to help lift their...
MarketCast partnered with the NFL and Leader Sports on how data science and predictive analytics are transforming sports.

How the NFL is Using Data Science to Change the Game

November 10, 2021
MarketCast partnered with Leaders Week London to host a session with the NFL focusing on how data science...
Halloween streaming wars

Halloween’s Streaming Wars

October 27, 2021
For many, Halloween isn’t a single day, it’s a season – starting when the clock strikes midnight on October...
House of Gucci

Movie Trailers: Fall Fan Faves

October 18, 2021
Fall Colors. Sweaters. Holidays. Few things represent late summer and fall more than curling up with a favorite...
Tips for how marketers can use data science to better target audiences.

5 Ways to Better Target Audiences

September 7, 2021
At MarketCast, we believe in the power of fandom. We think it’s as important for consumer brands as...
marketcast summer playlist

The MarketCast Summer Playlist

August 23, 2021
With the summer coming to a close, here's a review of what MarketCasters have been watching, listening to,...
athlete activism

The Impact of Athlete Activism on Sports Fans

July 21, 2021
As we approach this Summer’s Olympic Games in Tokyo, MarketCast’s recent study suggests fans across demographics are supportive...
State of live music fandom

State of Live Music Fandom

June 22, 2021
MarketCast's latest study of live music fandom found nearly 70 percent of fans report they “can’t wait to...
Brand fandom is as important for consumer brands as it is for sports teams and superheroes.

5 Reasons Why Brands Need Fandom

June 9, 2021
At MarketCast, we believe in the power of fandom. We think it’s as important for consumer brands as...
Representation in media

Representation in Media

May 15, 2021
Exploring how Black audiences are thinking and feeling about the state of representation in movies and TV, and how that compares to other audiences.
sports fandom kid athletes

Sports Fandom and Kid Athletes

May 10, 2021
MarketCast is focusing on the role of sports fandom in the lives of kids today.
Buy Now Pay Later trends among Gen Z

“Buy Now, Pay Later” Goes Mainstream

April 12, 2021
MarketCast study to understand how kids are navigating these challenging times and the role different types of technology...
Kods and mental health

Kids, Media & Mental Health Study

March 18, 2021
MarketCast study to understand how kids are navigating these challenging times and the role different types of technology...
MarketCast partnered with TIDES to explore the impact of athlete activism.

Athlete Activism Study

March 2, 2021
MarketCast partnered with TIDES to understand the thoughts, feelings and beliefs of sports fans as it relates to...
Data science and research

Why Data Science Needs Research Right Now

February 3, 2021
5 Reasons Why Data Science Needs Research Post COVID
Sources of joy report 2020

MarketCast Sources of Joy 2020 Report

December 15, 2020
Through social and digital analysis, MarketCast has identified what people are buying and doing to help lift their...
a child playing on a smartphone against a light blue background

MarketCast Kids Report

November 30, 2020
Our MarketCast Kids research study examines how social distancing and stay-at-home living is shaping the way kids (ages...
data science and consumer activity

When Data Science and Traditional Market Research Collide

November 24, 2020
MarketCast combines traditional research that aims to identify consumer opinions and intent with data science that looks to...
marketcast applying game theory for marketing

Applying Game Theory for Marketing Attribution

October 26, 2020
Deductive, now part of MarketCast, uses the Shapley value to aggregate analytics that takes into consideration the combination...
Fandom

MarketCast State of Fandom Report Wave 4

May 19, 2020
Our survey of more than 1,000 consumers, combined with analysis of millions of social media conversations, uncovers how...
Latest MarketCast State of Fandom Report

MarketCast State of Fandom Report Wave 3

April 29, 2020
In-depth report that analyzes the impact of COVID-19 on media, entertainment and sports fans. The findings identify how...
Millionaire Rankings by State report

Report: Millionaire Rankings by State – Through Year-End 2019

April 20, 2020
The Wealth and Affluent Monitor (W&AM) U.S. Study is able to provide estimates of the number of affluent and HNW...
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