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Putting Fandom in Focus
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Insights

Insights

Insights
MarketCast featured insights
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We tapped the MarketCast Streaming Tracker, a monthly survey of streaming video subscribers, to examine how they feel about today's biggest streaming services and the content they offer.

Latest Streaming Satisfaction Numbers Show the Impact of Original Content and Deep Catalogs

August 15, 2023
We surveyed streaming video subscribers to examine how they feel about today's biggest streaming services and the content they offer.
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Sponsor breakthrough performance in the NFL

How Rookie NFL Sponsors are Tackling Awareness Among Fans

September 13, 2023
We tapped the 2022-2023 MarketCast Sponsor Breakthrough study to analyze sponsor performance for brands in the NFL.
MarketCast 2023 Summer Plsylist

Sequels, Franchises and Remakes, What Made Our 2023 Summer Playlist

August 31, 2023
We checked in with the movie fanatics and entertainment enthusiasts at MarketCast to uncover what content they dove...
Sober curious and non-alcoholic drinks are growing among Millennials & Gen Z

Gen Z & Millennials Embrace a “Sober Curious” Lifestyle

August 22, 2023
From alcohol-free brews to adaptogenic zero-proof cocktails, check out the rapidly growing "sober-curious" trend among Gen Z &...
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Our latest study explores how young people use digital worlds to explore, express, and find community around their identities.

New Report: Making Sense of Youth and Identity in Digital Spaces

June 13, 2023
In our latest report, MarketCast youth and identity research experts share findings that help platforms and brands understand the journey of young people across different types of digital...
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We surveyed over 800 fans of the NBA & NHL to find out what social justice topics are most meaningful to them.

How Fans of the NBA & NHL Feel About Social Justice in Sports: Top 3 Learnings

July 31, 2023
We surveyed over 800 fans of the NBA & NHL to find out what social justice topics are...
In-market ad performance of beer brands

Cracking Open the Top Performing Beer Ads for the Summer

July 19, 2023
Check out the summer's top-performing beer ads, using data from MarketCast's industry-leading Brand Effect measurement platform.
From all-inclusive resorts to food-themed destinations, grab your passport & check out some of this year's latest travel trends.

Latest Trends in the Travel Industry Among Gen Z & Millennials

July 5, 2023
From all-inclusive resorts to food-themed destinations, grab your passport & check out some of this year's latest travel...
5 essential learnings for writing a great RFP

Five Tips for Writing a Killer Research RFP

June 22, 2023
Everyone has their own views of the perfect RFP, but we believe these 5 learnings are essential when...
As we continue into PRIDE month, here are some “must have” elements each activation should embody before embarking on a branded PRIDE campaign.

5 Tips for Creating a Meaningful PRIDE Campaign

June 21, 2023
Before embarking on a branded PRIDE campaign, check out some of these helpful elements that brands should consider.
Recap of the 2023 IIEX North America Conference

Research on the Road: Our Top 5 Learnings from IIEX 2023

June 8, 2023
We came, we talked social analytics & ad measurement, and we ate great BBQ! Recapping our time at...
As movie theatre viewing returns, new MarketCast data shows how social buzz is impacted by theatrical vs. streaming movie releases.

Don’t Call It a Comeback: The Surprising Truth About Movie Release Social Buzz

May 25, 2023
The social research experts at MarketCast examined the amount of social buzz generated by movies released in theaters...
Affluent consumer sentiment amid banking upsets

The Pulse of the Investing Market During the Current Banking Dilemma

April 3, 2023
With the recent spotlight on the banking industry, we took a pulse on the affluent marketplace and how...
Best practices for advertising during a tentpole event

3 Key Factors to Consider When Advertising During a Tentpole Event

March 30, 2023
When it comes to advertising in a highly-unique viewing environment, there are a few best practices that all...
What Makes a Hit? Uncover the Audience Signals That Predict Success

MarketCast & Adweek: What Makes a Hit?

March 13, 2023
In our latest Adweek Webinar, MarketCast's Ben Carlson and Dounia Turrill identify what makes a breakout hit on...
Social media reaction to Eli Lilly cutting price of insulin

Consumers Take to Social Media to Discuss Pharma Price Cuts

March 7, 2023
After major drug manufacturers' announce that they are cutting insulin prices, the social researchers at MarketCast took a...
Live from New York, Highlights from NBCU One23 Event

NBCU and MarketCast Focus on Quality

February 8, 2023
At the NBCUOne23 event, NBCU’s Kelly Abcarian and MarketCast’s Amy Fenton introduced a new Content Quality Index that...
Our latest CTV report provides exclusive insights focusing on the creative side of CTV.

Engage CTV Viewers with Killer Creative in 2023

February 7, 2023
In this new report, MarketCast explored the state of CTV and its emerging creative ecosystem to understand opportunities...
Behind the Headlines: What Football Fans Really Think of Qatar as World Cup Host

Behind the Headlines: What Football Fans Really Think of Qatar as World Cup Host

November 21, 2022
As the 2022 World Cup kicks off, MarketCast set out to understand what football fans thought of the...
MarketCast's Super Bowl LVII Report gives a holistic view of your Super Bowl advertising performance.

MarketCast 2023 Super Bowl LVII Report Offerings

November 15, 2022
Our suite of Super Bowl LVII report offerings measures every angle of ad effectiveness and tracks all national...
We sat down with MarketCast's Aaron Thomas and T-Mobile's Marie Woods to discuss how brands can engage & nurture the next generation of fans with sports fandom.

How Brands Can Engage & Nurture the Sports Fans of the Future 

November 11, 2022
We sat down at this year's World Congress of Sport conference with Aaron Thomas, VP of Qualitative Research...
MarketCast World Cup 2022 Report provides an in-depth analysis of your brand's advertising performance throughout the tournament.

Gain a Holistic View of World Cup 2022 Sponsorship & Ad Performance

November 9, 2022
The MarketCast 2022 World Cup Report provides an in-depth analysis of your brand's advertising performance throughout the tournament.
Four Things All Marketers Should Consider in a Tightening Economy

Four Things All Marketers Should Consider in a Tightening Economy

October 26, 2022
Amid reduced spending and high demand to generate leads, the experts at MarketCast have put together some key...
Our new report analyzes key learnings amid the shifting healthcare industry

The Modern Patient: Adapting to New Consumer Habits

October 24, 2022
In our latest report, MarketCast analyzed social data to identify key learnings that DTC, telehealth, and personal nutrition...
Webinar Recording: Engage CTV Viewers with Killer Creative

MarketCast & Adweek: Engage CTV Viewers with Killer Creative

October 10, 2022
In our latest Adweek Webinar, MarketCast’s Tom Weiss and Megan Daniels, as well as Pre-Meditated Media's Gerard Broussard,...
back to school advertising

Surprising Trends in Latest Back-to-School Advertising 

August 31, 2022
Using our in-market advertising measurement solution MarketCast Brand Effect, we did a vibe check on the top back-to-school...
Our latest summer playlist dives into what MarketCasters have been watching, listening to, and playing this summer.

The MarketCast Summer Playlist: Throwback Edition

August 4, 2022
With the summer coming to a close, here's a review of what MarketCasters have been watching, listening to,...
mobile sports betting

Advertising Strategy in Mobile Sports Betting

July 11, 2022
MarketCast analyzed the ad performance of top players within mobile sports betting to identify key takeaways when developing...
MarketCast Hackathaon

MarketCast Hackathon

July 5, 2022
The world of market research is evolving, and it’s vital that we continuously innovate to stay one step...
MarketCast Company Culture: A Day in the Life

MarketCast: A Day in the Life

June 21, 2022
Over at MarketCast, we're pulling together short, but insightful interviews of our team, placing the spotlight on employees...
Harry Styles' "Harry's House" listening party

The Harry’s House Listening Party

May 31, 2022
It's Harry's World, We're All Just Living In It Harry Styles is a bona fide mega hit solo...
Uncovering what's influencing the gender identity conversation among today's youth and young adults

The Binary & Beyond: Youth and Gender Identity

May 24, 2022
New Youth Study: The Binary & Beyond In our latest study, the MarketCast Youth & Identity team takes...
Winning the race for creator talent

Winning the Race for Creator Talent

April 13, 2022
New Study: Five Crucial Learnings About Creators It seems like everywhere we turn there is talk about how...
The Rise of the Music Docuseries

The Rise of the Music Docuseries

February 2, 2022
Filmmakers have long been telling stories about musicians and big musical milestones, but, it goes without saying that...
Introducing the 2022 MarketCast Sports Sponsorship Playbook, delving into sports marketing

Sports Sponsorship Playbook

January 17, 2022
Introducing the 2022 MarketCast Sports Sponsorship Playbook As we turn the page to 2022 and near the end...
marketcast winter playlist

The MarketCast Winter Playlist

December 14, 2021
Here's a review of what MarketCasters are watching, listening to, and playing most as we settle in for...
sources of joy 2021 report

MarketCast Sources of Joy 2021 Report

November 21, 2021
Through social and digital analysis, MarketCast has identified what people are buying and doing to help lift their...
MarketCast partnered with the NFL and Leader Sports on how data science and predictive analytics are transforming sports.

How the NFL is Using Data Science to Change the Game

November 10, 2021
MarketCast partnered with Leaders Week London to host a session with the NFL focusing on how data science...
Halloween streaming wars

Halloween’s Streaming Wars

October 27, 2021
For many, Halloween isn’t a single day, it’s a season – starting when the clock strikes midnight on October...
House of Gucci

Movie Trailers: Fall Fan Faves

October 18, 2021
Fall Colors. Sweaters. Holidays. Few things represent late summer and fall more than curling up with a favorite...
Tips for how marketers can use data science to better target audiences.

5 Ways to Better Target Audiences

September 7, 2021
At MarketCast, we believe in the power of fandom. We think it’s as important for consumer brands as...
marketcast summer playlist

The MarketCast Summer Playlist

August 23, 2021
With the summer coming to a close, here's a review of what MarketCasters have been watching, listening to,...
athlete activism

The Impact of Athlete Activism on Sports Fans

July 21, 2021
As we approach this Summer’s Olympic Games in Tokyo, MarketCast’s recent study suggests fans across demographics are supportive...
State of live music fandom

State of Live Music Fandom

June 22, 2021
MarketCast's latest study of live music fandom found nearly 70 percent of fans report they “can’t wait to...
Brand fandom is as important for consumer brands as it is for sports teams and superheroes.

5 Reasons Why Brands Need Fandom

June 9, 2021
At MarketCast, we believe in the power of fandom. We think it’s as important for consumer brands as...
Fandom comes first

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