NBCU and MarketCast Focus on Quality
At the NBCUOne23 event, NBCU’s Kelly Abcarian and MarketCast’s Amy Fenton introduced a new Content Quality Index that identifies how premium content and advertising experiences contribute to ad...
MarketCast & Adweek: What Makes a Hit? Uncover the Audience Signals That Predict Success
In our latest Adweek Webinar, MarketCast's Ben Carlson and Dounia Turrill identify what makes a breakout hit on...
Consumers Take to Social Media to Discuss Pharma Price Cuts
After major drug manufacturers' announce that they are cutting insulin prices, the social researchers at MarketCast took a...
Behind the Headlines: What Football Fans Really Think of Qatar as World Cup Host
As the 2022 World Cup kicks off, MarketCast set out to understand what football fans thought of the...
Engage CTV Viewers with Killer Creative in 2023
In this new report, MarketCast explored the state of CTV and its emerging creative ecosystem to understand opportunities and near-term challenges for advertisers.
MarketCast 2023 Super Bowl LVII Report Offerings
Our suite of Super Bowl LVII report offerings measures every angle of ad effectiveness and tracks all national...
How Brands Can Engage & Nurture the Sports Fans of the Future
We sat down at this year's World Congress of Sport conference with Aaron Thomas, VP of Qualitative Research...
Gain a Holistic View of World Cup 2022 Sponsorship & Ad Performance
The MarketCast 2022 World Cup Report provides an in-depth analysis of your brand's advertising performance throughout the tournament.
Four Things All Marketers Should Consider in a Tightening Economy
Amid reduced spending and high demand to generate leads, the experts at MarketCast have put together some key...
The Modern Patient: Adapting to New Consumer Habits
In our latest report, MarketCast analyzed social data to identify key learnings that DTC, telehealth, and personal nutrition...
MarketCast & Adweek: Engage CTV Viewers with Killer Creative
In our latest Adweek Webinar, MarketCast’s Tom Weiss and Megan Daniels, as well as Pre-Meditated Media's Gerard Broussard,...
Surprising Trends in Latest Back-to-School Advertising
Using our in-market advertising measurement solution MarketCast Brand Effect, we did a vibe check on the top back-to-school...
The MarketCast Summer Playlist: Throwback Edition
With the summer coming to a close, here's a review of what MarketCasters have been watching, listening to,...
Advertising Strategy in Mobile Sports Betting
MarketCast analyzed the ad performance of top players within mobile sports betting to identify key takeaways when developing...
MarketCast Hackathon
The world of market research is evolving, and it’s vital that we continuously innovate to stay one step...
MarketCast: A Day in the Life
Over at MarketCast, we're pulling together short, but insightful interviews of our team, placing the spotlight on employees...
The Harry’s House Listening Party
It's Harry's World, We're All Just Living In It Harry Styles is a bona fide mega hit solo...
The Binary & Beyond: Youth and Gender Identity
New Youth Study: The Binary & Beyond In our latest study, the MarketCast Youth & Identity team takes...
Winning the Race for Creator Talent
New Study: Five Crucial Learnings About Creators It seems like everywhere we turn there is talk about how...
The Rise of the Music Docuseries
Filmmakers have long been telling stories about musicians and big musical milestones, but, it goes without saying that...
Sports Sponsorship Playbook
Introducing the 2022 MarketCast Sports Sponsorship Playbook As we turn the page to 2022 and near the end...
The MarketCast Winter Playlist
Here's a review of what MarketCasters are watching, listening to, and playing most as we settle in for...
MarketCast Sources of Joy 2021 Report
Through social and digital analysis, MarketCast has identified what people are buying and doing to help lift their...
How the NFL is Using Data Science to Change the Game
MarketCast partnered with Leaders Week London to host a session with the NFL focusing on how data science...
Halloween’s Streaming Wars
For many, Halloween isn’t a single day, it’s a season – starting when the clock strikes midnight on October...
Movie Trailers: Fall Fan Faves
Fall Colors. Sweaters. Holidays. Few things represent late summer and fall more than curling up with a favorite...
5 Ways to Better Target Audiences
At MarketCast, we believe in the power of fandom. We think it’s as important for consumer brands as...
The MarketCast Summer Playlist
With the summer coming to a close, here's a review of what MarketCasters have been watching, listening to,...
The Impact of Athlete Activism on Sports Fans
As we approach this Summer’s Olympic Games in Tokyo, MarketCast’s recent study suggests fans across demographics are supportive...
State of Live Music Fandom
MarketCast's latest study of live music fandom found nearly 70 percent of fans report they “can’t wait to...
5 Reasons Why Brands Need Fandom
At MarketCast, we believe in the power of fandom. We think it’s as important for consumer brands as...
Representation in Media
Exploring how Black audiences are thinking and feeling about the state of representation in movies and TV, and how that compares to other audiences.
Sports Fandom and Kid Athletes
MarketCast is focusing on the role of sports fandom in the lives of kids today.
“Buy Now, Pay Later” Goes Mainstream
MarketCast study to understand how kids are navigating these challenging times and the role different types of technology...
Kids, Media & Mental Health Study
MarketCast study to understand how kids are navigating these challenging times and the role different types of technology...
Athlete Activism Study
MarketCast partnered with TIDES to understand the thoughts, feelings and beliefs of sports fans as it relates to...
Why Data Science Needs Research Right Now
5 Reasons Why Data Science Needs Research Post COVID
MarketCast Sources of Joy 2020 Report
Through social and digital analysis, MarketCast has identified what people are buying and doing to help lift their...
MarketCast Kids Report
Our MarketCast Kids research study examines how social distancing and stay-at-home living is shaping the way kids (ages...
When Data Science and Traditional Market Research Collide
MarketCast combines traditional research that aims to identify consumer opinions and intent with data science that looks to...
Applying Game Theory for Marketing Attribution
Deductive, now part of MarketCast, uses the Shapley value to aggregate analytics that takes into consideration the combination...
MarketCast State of Fandom Report Wave 4
Our survey of more than 1,000 consumers, combined with analysis of millions of social media conversations, uncovers how...
MarketCast State of Fandom Report Wave 3
In-depth report that analyzes the impact of COVID-19 on media, entertainment and sports fans. The findings identify how...
Report: Millionaire Rankings by State – Through Year-End 2019
The Wealth and Affluent Monitor (W&AM) U.S. Study is able to provide estimates of the number of affluent and HNW...