Latest Streaming Satisfaction Numbers Show the Impact of Original Content and Deep Catalogs
We surveyed streaming video subscribers to examine how they feel about today's biggest streaming services and the content they offer.
How Rookie NFL Sponsors are Tackling Awareness Among Fans
We tapped the 2022-2023 MarketCast Sponsor Breakthrough study to analyze sponsor performance for brands in the NFL.
Sequels, Franchises and Remakes, What Made Our 2023 Summer Playlist
We checked in with the movie fanatics and entertainment enthusiasts at MarketCast to uncover what content they dove...
Gen Z & Millennials Embrace a “Sober Curious” Lifestyle
From alcohol-free brews to adaptogenic zero-proof cocktails, check out the rapidly growing "sober-curious" trend among Gen Z &...
New Report: Making Sense of Youth and Identity in Digital Spaces
In our latest report, MarketCast youth and identity research experts share findings that help platforms and brands understand the journey of young people across different types of digital...
How Fans of the NBA & NHL Feel About Social Justice in Sports: Top 3 Learnings
We surveyed over 800 fans of the NBA & NHL to find out what social justice topics are...
Cracking Open the Top Performing Beer Ads for the Summer
Check out the summer's top-performing beer ads, using data from MarketCast's industry-leading Brand Effect measurement platform.
Latest Trends in the Travel Industry Among Gen Z & Millennials
From all-inclusive resorts to food-themed destinations, grab your passport & check out some of this year's latest travel...
Five Tips for Writing a Killer Research RFP
Everyone has their own views of the perfect RFP, but we believe these 5 learnings are essential when...
5 Tips for Creating a Meaningful PRIDE Campaign
Before embarking on a branded PRIDE campaign, check out some of these helpful elements that brands should consider.
Research on the Road: Our Top 5 Learnings from IIEX 2023
We came, we talked social analytics & ad measurement, and we ate great BBQ! Recapping our time at...
Don’t Call It a Comeback: The Surprising Truth About Movie Release Social Buzz
The social research experts at MarketCast examined the amount of social buzz generated by movies released in theaters...
The Pulse of the Investing Market During the Current Banking Dilemma
With the recent spotlight on the banking industry, we took a pulse on the affluent marketplace and how...
3 Key Factors to Consider When Advertising During a Tentpole Event
When it comes to advertising in a highly-unique viewing environment, there are a few best practices that all...
MarketCast & Adweek: What Makes a Hit?
In our latest Adweek Webinar, MarketCast's Ben Carlson and Dounia Turrill identify what makes a breakout hit on...
Consumers Take to Social Media to Discuss Pharma Price Cuts
After major drug manufacturers' announce that they are cutting insulin prices, the social researchers at MarketCast took a...
NBCU and MarketCast Focus on Quality
At the NBCUOne23 event, NBCU’s Kelly Abcarian and MarketCast’s Amy Fenton introduced a new Content Quality Index that...
Engage CTV Viewers with Killer Creative in 2023
In this new report, MarketCast explored the state of CTV and its emerging creative ecosystem to understand opportunities...
Behind the Headlines: What Football Fans Really Think of Qatar as World Cup Host
As the 2022 World Cup kicks off, MarketCast set out to understand what football fans thought of the...
MarketCast 2023 Super Bowl LVII Report Offerings
Our suite of Super Bowl LVII report offerings measures every angle of ad effectiveness and tracks all national...
How Brands Can Engage & Nurture the Sports Fans of the Future
We sat down at this year's World Congress of Sport conference with Aaron Thomas, VP of Qualitative Research...
Gain a Holistic View of World Cup 2022 Sponsorship & Ad Performance
The MarketCast 2022 World Cup Report provides an in-depth analysis of your brand's advertising performance throughout the tournament.
Four Things All Marketers Should Consider in a Tightening Economy
Amid reduced spending and high demand to generate leads, the experts at MarketCast have put together some key...
The Modern Patient: Adapting to New Consumer Habits
In our latest report, MarketCast analyzed social data to identify key learnings that DTC, telehealth, and personal nutrition...
MarketCast & Adweek: Engage CTV Viewers with Killer Creative
In our latest Adweek Webinar, MarketCast’s Tom Weiss and Megan Daniels, as well as Pre-Meditated Media's Gerard Broussard,...
Surprising Trends in Latest Back-to-School Advertising
Using our in-market advertising measurement solution MarketCast Brand Effect, we did a vibe check on the top back-to-school...
The MarketCast Summer Playlist: Throwback Edition
With the summer coming to a close, here's a review of what MarketCasters have been watching, listening to,...
Advertising Strategy in Mobile Sports Betting
MarketCast analyzed the ad performance of top players within mobile sports betting to identify key takeaways when developing...
MarketCast Hackathon
The world of market research is evolving, and it’s vital that we continuously innovate to stay one step...
MarketCast: A Day in the Life
Over at MarketCast, we're pulling together short, but insightful interviews of our team, placing the spotlight on employees...
The Harry’s House Listening Party
It's Harry's World, We're All Just Living In It Harry Styles is a bona fide mega hit solo...
The Binary & Beyond: Youth and Gender Identity
New Youth Study: The Binary & Beyond In our latest study, the MarketCast Youth & Identity team takes...
Winning the Race for Creator Talent
New Study: Five Crucial Learnings About Creators It seems like everywhere we turn there is talk about how...
The Rise of the Music Docuseries
Filmmakers have long been telling stories about musicians and big musical milestones, but, it goes without saying that...
Sports Sponsorship Playbook
Introducing the 2022 MarketCast Sports Sponsorship Playbook As we turn the page to 2022 and near the end...
The MarketCast Winter Playlist
Here's a review of what MarketCasters are watching, listening to, and playing most as we settle in for...
MarketCast Sources of Joy 2021 Report
Through social and digital analysis, MarketCast has identified what people are buying and doing to help lift their...
How the NFL is Using Data Science to Change the Game
MarketCast partnered with Leaders Week London to host a session with the NFL focusing on how data science...
Halloween’s Streaming Wars
For many, Halloween isn’t a single day, it’s a season – starting when the clock strikes midnight on October...
Movie Trailers: Fall Fan Faves
Fall Colors. Sweaters. Holidays. Few things represent late summer and fall more than curling up with a favorite...
5 Ways to Better Target Audiences
At MarketCast, we believe in the power of fandom. We think it’s as important for consumer brands as...
The MarketCast Summer Playlist
With the summer coming to a close, here's a review of what MarketCasters have been watching, listening to,...
The Impact of Athlete Activism on Sports Fans
As we approach this Summer’s Olympic Games in Tokyo, MarketCast’s recent study suggests fans across demographics are supportive...
State of Live Music Fandom
MarketCast's latest study of live music fandom found nearly 70 percent of fans report they “can’t wait to...
5 Reasons Why Brands Need Fandom
At MarketCast, we believe in the power of fandom. We think it’s as important for consumer brands as...