Our MarketCast Kids research study examines how social distancing and stay-at-home living is shaping the way kids (ages 6-13) play and interact with their friends, technology and media. Developed in partnership with Kidscreen, the MarketCast study also looks ahead to 2022, examining the potential long-term effects of recent behavioral changes on the future of kids play.
MarketCast combines traditional research that aims to identify consumer opinions and intent with data science that looks to analyze actual consumer behaviors.
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