What does it take to become a beloved brand in 2025? According to MarketCast’s latest Brand Fandom study, it goes far beyond awareness or one-time purchases; it’s about emotional connection, trust, and showing up repeatedly and consistently in people’s lives. For the third year in a row, MarketCast surveyed more...
Connecting Brand Fandom to Business Growth
Strong brands don’t just win hearts, they drive financial results. MarketCast’s third annual Brand Fandom study (which analyzed three years of data across 160+ brands and 21 categories) shows a strong, consistent connection between brand fandom and its bottom-line performance. When fans show up for a brand, the business impact...
Brand Still Wins the Wallet
According to MarketCast’s third annual Brand Fandom Report, brand equity is the single biggest driver of purchase behavior.
Do Famous Faces Impact Brand Fandom?
When it comes to building fandom for brands, does adding a celebrity to your ad and brand campaigns work? MarketCast’s third annual Brand Fandom Report—which surveyed more than 10,000 U.S. adults across 160+ brands and 21 brand categories—zoomed in on the impact of celebrities and influencers on how people feel...
Anything is Saucible, Everything is Measurable
Discover how Wendy's used AI-powered insights to spice up their creative strategy and win young chicken nugget fans.
Building Brand Fandom the Telecom Way
Are telecom brands going above and beyond to build emotional connections with their customers that lead to long-term Brand Fandom?
Which Financial Brands are Banking on Fandom
How brands in the financial sector are focusing their marketing efforts to help improve customer loyalty and build fandom.
Who’s Winning the Streaming Brand Wars?
In a market filled with seemingly endless choices, check out which streaming services are building Fandom the right way.
Turning Gadget Obsession Into Brand Fandom
How does our obsession with gadgets show up as Brand Fandom, and which CE brands are innovating at the pace of consumer expectations?
How to Super Size Brand Fandom
How QSRs like McDonald's and Chick-fil-A are achieving high Brand Fandom in the competitive food service industry.