In just a few short years, AI has evolved from niche tech or familiar assistants like Siri and Alexa into a powerful everyday companion, helping us analyze data, streamline work, and even plan our grocery lists. But despite how common it’s become, many people still feel uneasy about it. Some...
Ads That Break Through: September’s Winning Ads
Cozy fall TV season is here, and brands are stepping up their game. MarketCast’s Top Breaking Ads for September highlight the creative strategies that captured attention and drove strong recall across both CTV and Linear TV platforms. Check out the full lineup of September's Ads that Break Through here. From...
Authenticity, Emotion, and Distinctive Brand Assets: The Keys to Creative That Lasts
At Advertising Week NY, leaders from HP, Wendy’s, and Six+One joined MarketCast’s Tina DeSarno to explore how authenticity, emotion, and distinctive brand assets drive campaigns that endure.
Creative That Lasts: Why Every Impression Matters
MarketCast's session at Advertising Week NY will discover how brands can make great creative that breaks through and delivers lasting ROI.
Hotels and Home Shares: Travel Ad Showdown
From luxury suites to full-house rentals, top travel brands are battling it out on-screen to win the hearts (and bookings) of vacationers. As travelers weigh loyalty perks versus privacy and space, ads from Hilton, Marriott, Airbnb, and VRBO are revealing who’s sticking to their strengths and who’s throwing shade.Using our...
“American Made” Ads Drive Automotive Impact
Ford and Hyundai lean into financial uncertainty with ads that highlight American manufacturing and offer price assurances to nervous consumers.
MarketCast Breaking Ads: March 2025
MarketCast Breaking Ads—a monthly look at the standout ads that broke through with audiences backed by real-time data from our Brand Effect measurement solution.
Cruise Ads Making Waves
MarketCast Brand Effect reveals the most memorable and engaging cruise ship ads for the spring travel season so far.
March Madness 2025: Women’s Tournament Ads That Scored
These are the top ads that broke through during the 2025 NCAA Women's March Madness tournament, according to data from MarketCast's Brand Effect in-market ad measurement solution.
March Madness 2025: Ads That Scored
These are the top ads that broke through during the 2025 NCAA Men's March Madness tournament, according to data from MarketCast's Brand Effect in-market ad measurement solution.