Parents were the warmest audience for holiday advertising in 2025. They were also the least likely to remember which brand ran the ad. Holiday advertising effectiveness looks different depending on which of those two facts a brand measures. MarketCast analyzed holiday ads that ran on linear TV and CTV between...
MarketCast at AWNY 2026: The Power of Emotional Connections in Advertising
Last week, advertising and marketing leaders descended upon The Penn District for Advertising Week New York (AWNY). Among the 20,000 attendees who came to experience the buzz, make new connections, and get a front-row seat to the trends shaping the future of advertising were our very own CEO, Lana Busignani,...
September’s Top Ads Showed the Mechanism, Then the Next Tap
A woman’s gaming monitor dies. She picks up her phone, activates her phone and utility bills in an app, and watches her credit score climb as the screen turns green. The ad ends with her walking in carrying a new monitor, chair, speakers and lights. That Credit Karma spot scored...
Debunking Tentpole Advertising’s Biggest Myths
The buzz of the Super Bowl. The glamor of the Oscars. The awe of the Olympics. Tentpole events don’t just offer brands millions of eyeballs; they allow them to tap into moments of genuine attention and raw emotion. But whoever said love is free clearly didn’t work in marketing. With...
Which companies offer entertainment audience measurement and campaign effectiveness services?
Entertainment marketing leaders require measurement partners that connect fragmented cross-platform viewership to actual consumer behavior and brand intent. MarketCast delivers real-time, fandom-driven intelligence that reveals why audiences engage and how to optimize campaigns in-flight.
White Paper: State of the Investor
The financial services landscape is shifting and the institutions that understand how affluent investors actually think, plan, and make decisions will be the ones that capture the next generation of wealth. MarketCast's State of the Investor report draws on two waves of 2025 data from 1,600+ affluent and high net...
How to Measure Advertising and Sponsorship ROI Across Modern Sports Fandoms
Live sports remain the ultimate stronghold of mass attention in an increasingly fragmented media ecosystem. Advertising effectiveness measurement in sports is defined as the systematic evaluation of how media campaigns, in-game commercial spots, and integrated sponsorships influence consumer awareness, brand perception, and measurable sales conversion. In modern sports marketing, MarketCast...
High Reach, Zero Impact: Why Delivery Metrics Hide Creative Wear-Out
Media dashboards have never looked cleaner, but they’re hiding a truth: creative wear-out. Pacing reports show campaigns hitting target audience delivery. CPM efficiencies beat internal benchmarks. Video completion rates sit comfortably above 90%. By every measure the dashboard tracks, the campaign is working. Then the quarterly review arrives. Consumer consideration...
World Cup MLS Marketing: Can the League Turn Hype into Habit?
This year’s FIFA World Cup marked a turning point for US soccer culture and the marketing opportunities for MLS. The final was viewed by more than 62.8 million people, almost triple the 22.3 million who watched the 2022 final in Qatar. A number of factors contributed to this success. For...
July 2026 Top Ads: Brands Place Their Bets on Emotion, Humor, and Context
The top ads of July 2026 demonstrate what happens when emotional specificity, structural humor, and context alignment converge, sometimes all three in one execution, sometimes one or two. Every score referenced in this breakdown is an Ad Breakthrough score, MarketCast's most defining measure of ad performance. It's the percentage of...