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Putting Fandom in Focus
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Uncategorized

Category: Uncategorized

Research on the Road: Our Top 5 Learnings from IIEX 2023

By Jourdan PignatelliIn Featured Insights, UncategorizedPosted June 8, 2023
Recap of the 2023 IIEX North America Conference

We came, we talked social analytics & ad measurement, and we ate great BBQ! Recapping our time at the 2023 IIEX North America Conference.

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Don’t Call It a Comeback: The Surprising Truth About Movie Release Social Buzz

By Jourdan PignatelliIn Featured First, Featured Insights, UncategorizedPosted May 25, 2023
As movie theatre viewing returns, new MarketCast data shows how social buzz is impacted by theatrical vs. streaming movie releases.

The social research experts at MarketCast examined the amount of social buzz generated by movies released in theaters compared to streaming only

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The Pulse of the Investing Market During the Current Banking Dilemma

By Jourdan PignatelliIn UncategorizedPosted April 3, 2023
Affluent consumer sentiment amid banking upsets

With the recent spotlight on the banking industry, we took a pulse on the affluent marketplace and how secure consumers feel about their banking security.

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3 Key Factors to Consider When Advertising During a Tentpole Event

By Jourdan PignatelliIn Featured Insights, UncategorizedPosted March 30, 2023
Best practices for advertising during a tentpole event

When it comes to advertising in a highly-unique viewing environment, there are a few best practices that all brands should keep in mind if they want their ads to win big.

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MarketCast & Adweek: What Makes a Hit?

By Jourdan PignatelliIn Featured Insights, UncategorizedPosted March 13, 2023
What Makes a Hit? Uncover the Audience Signals That Predict Success

In our latest Adweek Webinar, MarketCast's Ben Carlson and Dounia Turrill identify what makes a breakout hit on streaming and broadcast platforms and the types of data signals that predict which series will break out with fans.

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Consumers Take to Social Media to Discuss Pharma Price Cuts

By Jourdan PignatelliIn UncategorizedPosted March 7, 2023
Social media reaction to Eli Lilly cutting price of insulin

After major drug manufacturers' announce that they are cutting insulin prices, the social researchers at MarketCast took a closer look at the flurry of public responses on social media.

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NBCU and MarketCast Focus on Quality

By Jourdan PignatelliIn Featured Insights, UncategorizedPosted February 8, 2023
Live from New York, Highlights from NBCU One23 Event

At the NBCUOne23 event, NBCU’s Kelly Abcarian and MarketCast’s Amy Fenton introduced a new Content Quality Index that identifies how premium content and advertising experiences contribute to ad recall and breakthrough with audiences.

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Engage CTV Viewers with Killer Creative in 2023

By Jourdan PignatelliIn Featured Insights, Featured Second, UncategorizedPosted February 7, 2023
Our latest CTV report provides exclusive insights focusing on the creative side of CTV.

In this new report, MarketCast explored the state of CTV and its emerging creative ecosystem to understand opportunities and near-term challenges for advertisers.

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Behind the Headlines: What Football Fans Really Think of Qatar as World Cup Host

By mcast2022In UncategorizedPosted November 21, 2022
Behind the Headlines: What Football Fans Really Think of Qatar as World Cup Host

As the 2022 World Cup kicks off, MarketCast set out to understand what football fans thought of the controversies surrounding the event and how they might impact their choice to watch and travel to this year's tournament.

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MarketCast 2023 Super Bowl LVII Report Offerings

By Jourdan PignatelliIn Featured Insights, UncategorizedPosted November 15, 2022
MarketCast's Super Bowl LVII Report gives a holistic view of your Super Bowl advertising performance.

Our suite of Super Bowl LVII report offerings measures every angle of ad effectiveness and tracks all national Super Bowl TV ads, from kickoff to the final play.

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