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This report breaks down some key factors that make a successful movie launch and how brands can apply these strategies to their campaigns.

Check out some insights from MarketCast's session at the 2024 Media Insights & Engagement Conference on the power of content on ad resonance.

These Spanish-language ads were some of the high performers during Super Bowl LVIII

As celebrities and other major social media influencers become too mainstream, micro-influencers are emerging as a powerful and more authentic alternative for brands to engage with audiences.

From heartwarming narratives to using celebrities & humor to drive awareness, check out some of the top ad performers from Super Bowl LVII.

At the 2023 ARF Attribution & Analytics Accelerator, MarketCast's Tom Weiss and The Home Depot's Allison LaFon co-presented a session about how optimized ad creative and great content combine to deliver high-performance advertising.

Check out these can't-miss movies, series and albums from our 2024 New Year's Playlist curated by MarketCast's entertainment research team.

Check out the latest Holiday drinking trends of the season (and beyond) from MarketCast's Social Research experts.

MarketCast's Super Bowl LVIII advertising performance report provides a holistic view of ad resonance and tracks all national Super Bowl TV ads, from kickoff to the final play.