By Kerel Cooper, Chief Marketing Officer, MarketCast For years, marketers have had access to more data than ever before. Reach. Impressions. Frequency. Clicks. Conversions. The dashboards keep getting bigger, but one question remains surprisingly difficult to answer: Did we actually move people? At the end of the day, marketing isn't...
MarketCast Leaders Predict Cannes Lions 2026 Trends in Measurement, AI, and Effectiveness
With excitement building for Cannes Lions 2026, our leadership team is already busy forecasting the challenges, opportunities, and trends set to dominate conversations on the Croissette. Some of the topics they predict will be at the forefront of discussions include: The importance of proving advertising effectiveness and ROI in an...
April’s Top Performing Ads on Linear and CTV
April's top performing ads on linear and CTV had one thing in common: they knew exactly how their consumers felt. From Chevrolet's simple, made-in-America message to Stouffer's dinner-time pressure that every household recognizes, the creative that rose to the top this month was built around the instinct of meeting people...
In-Flight Campaign Optimization: Why the Same Problem Needs a Different Fix
Your campaign is underperforming. You can see it in the numbers. But can you see your path to in-flight campaign optimization? For most brands, the answer is no and that gap is costing them. Most measurement tools are built to tell you what happened, not what to do about it...
Sports Sponsorship
Sports leagues, their sponsors, and media partners tap into insights from our sponsorship tracker to evaluate and optimize the performance of sponsorship campaigns.
What March’s Top Ads Got Right
March 2026's top-performing ads, ranked by MarketCast Brand Effect across linear TV and CTV, weren't accidents. Many of the brands that scored highest this month executed against three clear principles: make people feel something, be honest about your limitations, and show up at exactly the right moment. See the full...
And the Award Goes to: The Top Performing Oscar Ads of 2026
This year's top performing Oscar ads proved that tying your brand to key cultural moments is a trophy-worthy strategy. Whether through direct ties like L'Oréal with its Devil Wears Prada ad, brands like Burger King riding the coattails of social media virality, or simply showing up at a culturally significant...
What the 2026 Winter Olympics Ads Taught Us About Brand Memorability
Athletes weren't the only winners at this year's Winter Olympics in Milan, Italy. MarketCast is spotlighting standout performers at the Games — brands that created Winter Olympics ads that not only won over consumers, but connected the dots from creative to brand memorability. The top 10 list welcomes repeat performers...
Full-Funnel Campaign Optimization Shouldn’t Start After the Campaign Ends
Marketers often know when a campaign could perform better. The challenge is knowing what to change. Is the creative underperforming? Are the media placements wrong? Or was the creative flawed from the start? The reality is that most measurement approaches don't provide those answers. Seventy percent of marketers say they face moderate or...
How AI + Human Insight Are Powering a New Era of Advertising Intelligence
In a new MarTech Series interview, MarketCast’s Julian Highley reveals how blending human insight with data science is giving marketers the speed, clarity, and confidence to build lasting fandom.