Cannes Lions has always been where the industry performs optimism. What made 2026 different was how much of the conversation was about proof. Not creative ambition, not platform potential, not what AI might do someday, but solid proof. Proof that creative investment moves business outcomes. Proof that sponsorship spend is...
$3.5 Billion in World Cup Spend. But Who Can Prove It Worked?
Over $3.5 billion. That is the combined investment US advertisers and sponsors have directed toward World Cup 2026. It is a number that reflects genuine commercial conviction — a collective bet, made across boardrooms and budget cycles, that soccer's moment in North America has arrived. And when the tournament ends,...
World Cup Opportunity Report
Get a data-driven look at the American soccer fan, what top sponsors are doing to drive measurable returns, and which opening weekend ads broke through — so you know exactly where your World Cup investment stands.
Slam Dunk: NBA Final Breakthrough Ads
The NBA Finals draws one of the most attentive audiences in American television. Fans are locked in. The energy is high. And for advertisers, that environment is a massive opportunity with engaged fans. See the full list of this year’s top breakthrough ads during the NBA Final game. The Contrast...
May’s Top Ads Reveal Three Questions Brands Should be Asking Themselves
America's 250th anniversary is five weeks away. The brands with the top ads for May understood that and are already ahead. May’s Breakthrough Ads tell a clear story. Across both Linear and CTV, the ads that performed strongest shared three structural characteristics. Understanding what actually drove the scores changes how...
Sponsors That Score: The Brands Winning Big with Sports Fans
Data from MarketCast's latest Sponsor Breakthrough Report shows that Budweiser/Bud Light's NFL partnership is the most recognized sponsor in sports.
Why We Changed Our Tagline
By Kerel Cooper, Chief Marketing Officer, MarketCast For years, marketers have had access to more data than ever before. Reach. Impressions. Frequency. Clicks. Conversions. The dashboards keep getting bigger, but one question remains surprisingly difficult to answer: Did we actually move people? At the end of the day, marketing isn't...
MarketCast Leaders Predict Cannes Lions 2026 Trends in Measurement, AI, and Effectiveness
With excitement building for Cannes Lions 2026, our leadership team is already busy forecasting the challenges, opportunities, and trends set to dominate conversations on the Croissette. Some of the topics they predict will be at the forefront of discussions include: The importance of proving advertising effectiveness and ROI in an...
April’s Top Performing Ads on Linear and CTV
April's top performing ads on linear and CTV had one thing in common: they knew exactly how their consumers felt. From Chevrolet's simple, made-in-America message to Stouffer's dinner-time pressure that every household recognizes, the creative that rose to the top this month was built around the instinct of meeting people...
In-Flight Campaign Optimization: Why the Same Problem Needs a Different Fix
Your campaign is underperforming. You can see it in the numbers. But can you see your path to in-flight campaign optimization? For most brands, the answer is no and that gap is costing them. Most measurement tools are built to tell you what happened, not what to do about it...