As the 2022 World Cup kicks off, MarketCast set out to understand what football fans thought of the controversies surrounding the event and how they might impact their choice to watch and travel to this year's tournament.
Our suite of Super Bowl LVII report offerings measures every angle of ad effectiveness and tracks all national Super Bowl TV ads, from kickoff to the final play.
We sat down at this year's World Congress of Sport conference with Aaron Thomas, VP of Qualitative Research at MarketCast, and Marie Woods, Senior Manager of Sports Sponsorship at T-Mobile, to discuss how brands can engage younger fans.
The MarketCast 2022 World Cup Report provides an in-depth analysis of your brand's advertising performance throughout the tournament.
Amid reduced spending and high demand to generate leads, the experts at MarketCast have put together some key strategies that all marketers can deploy to optimize their budgets and increase marketing effectiveness.
In our latest report, MarketCast analyzed social data to identify key learnings that DTC, telehealth, and personal nutrition brands should consider to capture and retain new customers.
MarketCast analyzed the ad performance of top players within mobile sports betting to identify key takeaways when developing an advertising strategy.
Filmmakers have long been telling stories about musicians and big musical milestones, but, it goes without saying that last year could easily be considered the year of the music docuseries as streaming services poured millions of investment dollars into the genre. To get a better understanding of the docuseries landscape...
Here's a review of what MarketCasters are watching, listening to, and playing most as we settle in for the winter months.
Through social and digital analysis, MarketCast has identified what people are buying and doing to help lift their spirits during this challenging time.