The buzz of the Super Bowl. The glamor of the Oscars. The awe of the Olympics. Tentpole events don’t just offer brands millions of eyeballs; they allow them to tap into moments of genuine attention and raw emotion. But whoever said love is free clearly didn’t work in marketing. With...
Which companies offer entertainment audience measurement and campaign effectiveness services?
Entertainment marketing leaders require measurement partners that connect fragmented cross-platform viewership to actual consumer behavior and brand intent. MarketCast delivers real-time, fandom-driven intelligence that reveals why audiences engage and how to optimize campaigns in-flight.
White Paper: State of the Investor
The financial services landscape is shifting and the institutions that understand how affluent investors actually think, plan, and make decisions will be the ones that capture the next generation of wealth. MarketCast's State of the Investor report draws on two waves of 2025 data from 1,600+ affluent and high net...
How to Measure Advertising and Sponsorship ROI Across Modern Sports Fandoms
Live sports remain the ultimate stronghold of mass attention in an increasingly fragmented media ecosystem. Advertising effectiveness measurement in sports is defined as the systematic evaluation of how media campaigns, in-game commercial spots, and integrated sponsorships influence consumer awareness, brand perception, and measurable sales conversion. In modern sports marketing, MarketCast...
High Reach, Zero Impact: Why Delivery Metrics Hide Creative Wear-Out
Media dashboards have never looked cleaner, but they’re hiding a truth: creative wear-out. Pacing reports show campaigns hitting target audience delivery. CPM efficiencies beat internal benchmarks. Video completion rates sit comfortably above 90%. By every measure the dashboard tracks, the campaign is working. Then the quarterly review arrives. Consumer consideration...
World Cup MLS Marketing: Can the League Turn Hype into Habit?
This year’s FIFA World Cup marked a turning point for US soccer culture and the marketing opportunities for MLS. The final was viewed by more than 62.8 million people, almost triple the 22.3 million who watched the 2022 final in Qatar. A number of factors contributed to this success. For...
July 2026 Top Ads: Brands Place Their Bets on Emotion, Humor, and Context
The top ads of July 2026 demonstrate what happens when emotional specificity, structural humor, and context alignment converge, sometimes all three in one execution, sometimes one or two. Every score referenced in this breakdown is an Ad Breakthrough score, MarketCast's most defining measure of ad performance. It's the percentage of...
The Brands That Cracked World Cup Advertising Effectiveness
The Spain-Argentina FIFA World Cup Final drew 62.8 million viewers across Fox and Telemundo, the largest television audience for anything outside the NFL and breaking news since the Seinfeld finale in 1998. Of that audience, roughly 36% watched on Telemundo, and one in five of those viewers identified English as...
Built to Break Through Report
The conditions for advertising effectiveness are identifiable before the brief is written. MarketCast analyzed Brand Effect data across three tentpoles to show you how.
Cannes 2026 Takeaways from Our CMO
From Sports to AI: Our CMO’s Top Takeaways from Cannes 2026 Cannes Lions delivered an incredible (albeit hot) week packed with thought-provoking talks. From the convergence of creativity and measurement to how brands can capitalize on the summer of sports — and, importantly, prove its ROI — there was no...