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    • Advertising

      Pre-testing, in-market, and post-campaign ad measurement

      • Ad Effect

        Optimize creative with pre-testing

      • Brand Effect

        Measure campaign success in-market

      • Total Effect

        Link creative, media, & outcomes

      • Brand Lift

        Measure brand impact post-campaign

      • Attribution

        Understand campaign ROI

    • Brand

      Next-generation brand tracking and research

    • Entertainment Content

      Movie and series content testing and research

    • Sponsorship

      Effectiveness of sponsorship investments

    • Research & Insights

      World-class quantitative and qualitative research

  • Insights
    • Who We Are

      Answering today’s marketing challenges

    • AI & Tech

      Moving measurement forward with humans and AI

    • Newsroom

      Press releases and news about MarketCast

    • Events

      Our upcoming events and appearances

    • Careers

      Opportunities to join the MarketCast team

  • Let’s Talk
Putting Fandom in Focus
/
presence

Tag: presence

Building Brand Fandom the Telecom Way

By mcast2022In Featured InsightsPosted September 5, 2024
Telecom brand fandom

Are telecom brands going above and beyond to build emotional connections with their customers that lead to long-term Brand Fandom?

Tags: brand fandom, distinction, fandom, presence, relevance, telecom
More

Which Financial Brands are Banking on Fandom

By mcast2022In Featured Brand Fandom, Featured InsightsPosted August 12, 2024
Fandom of investing brands

How brands in the financial sector are focusing their marketing efforts to help improve customer loyalty and build fandom.

Tags: brand fandom, distinction, fandom, presence, relevance, telecom
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Who’s Winning the Streaming Brand Wars?

By Jourdan PignatelliIn Featured InsightsPosted July 24, 2024
Streaming service brand fandom insights

In a market filled with seemingly endless choices, check out which streaming services are building Fandom the right way.

Tags: Advertising performance, brand fandom, brand tracking, distinction, fandom, presence, relevance, streaming
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Turning Gadget Obsession Into Brand Fandom

By mcast2022In Brands, Featured InsightsPosted July 11, 2024
Gadgets featured image

How does our obsession with gadgets show up as Brand Fandom, and which CE brands are innovating at the pace of consumer expectations?

Tags: Advertising performance, brand fandom, brand tracking, distinction, fandom, presence, relevance
More

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