When it comes to building fandom for brands, does adding a celebrity to your ad and brand campaigns work? MarketCast’s third annual Brand Fandom Report—which surveyed more than 10,000 U.S. adults across 160+ brands and 21 brand categories—zoomed in on the impact of celebrities and influencers on how people feel...
- Solutions
Research and Marketing Effectiveness Solutions to Build Fandom.
Pre-launch ad testing and in-market measurement.
Next generation brand fandom tracking and research.
Movie and series content testing and research.
Data-driven advertising outcomes measurement.
World-class quantitative and qualitative research.
- AI & Tech
- Insights & NewsThought leadership reports and blog posts addressing the big issues impacting the industries and communities we serve.
The latest press release and news stories covering MarketCast people, products, and partners.
Syndicated reports deliver research data and strategic analysis focusing on the financial industry. - About
- Contact
- Jobs