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    • Advertising

      Pre-testing, in-market, and post-campaign ad measurement

      • Ad Effect

        Optimize creative with pre-testing

      • Brand Effect

        Measure campaign success in-market

      • Total Effect

        Link creative, media, & outcomes

      • Brand Lift

        Measure brand impact post-campaign

      • Attribution

        Understand campaign ROI

    • Brand

      Next-generation brand tracking and research

    • Entertainment Content

      Movie and series content testing and research

    • Sponsorship

      Effectiveness of sponsorship investments

    • Research & Insights

      World-class quantitative and qualitative research

  • Insights
    • Who We Are

      Answering today’s marketing challenges

    • AI & Tech

      Moving measurement forward with humans and AI

    • Newsroom

      Press releases and news about MarketCast

    • Events

      Our upcoming events and appearances

    • Careers

      Opportunities to join the MarketCast team

  • Let’s Talk
Putting Fandom in Focus
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AI

Tag: AI

Talk Human to Me: 5 Tips on Making AI Less Scary for Humans

By Jourdan PignatelliIn Featured InsightsPosted October 29, 2025
AI in advertising - best practices

In just a few short years, AI has evolved from niche tech or familiar assistants like Siri and Alexa into a powerful everyday companion, helping us analyze data, streamline work, and even plan our grocery lists. But despite how common it’s become, many people still feel uneasy about it. Some...

Tags: Advertising performance, advertising recall, AI
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Trailer to Ticket: Can AI Predict Box Office?

By Jourdan PignatelliIn Featured InsightsPosted March 11, 2025
Amplifying Audience Voices with AI

Discover how MarketCast’s Audience AI enhances speed, efficiency, and accuracy—without compromising authenticity.

Tags: AI, ai adoption, audience ai, trailer testing
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AI Ads that Hit: Humor Wins, Homework Flops

By Jourdan PignatelliIn Featured InsightsPosted December 18, 2024
AI in Tech Advertising

We’re spotlighting top-performing ads from tech giants showcasing their AI-powered capabilities

Tags: Advertising performance, advertising recall, AI, resonance measurement
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Anything is Saucible, Everything is Measurable

By Jourdan PignatelliIn Featured InsightsPosted December 4, 2024

Discover how Wendy's used AI-powered insights to spice up their creative strategy and win young chicken nugget fans.

Tags: Advertising performance, advertising recall, AI, AI-powered, fandom
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Blending AI and Human Insights in Ad Creative Development

By Jourdan PignatelliIn Featured InsightsPosted October 30, 2024
ARF Creative Excellence, Tina DeSarno, Josh Goldfinch and Leigh Baker

Explore how AI is shaping the future of ad testing, featuring insights and takeaways from the 2024 ARF Creative Effectiveness Conference.

Tags: ad testing, Advertising performance, AI, human insights
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Hybrid AI and Human Ad Research

By Jourdan PignatelliIn Featured InsightsPosted October 3, 2024

Discover how MarketCast combines AI and human insights with our ad testing solutions to deliver faster, cost-effective, and accurate results.

Tags: advertising research, AI, data
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Our Approach to AI in Research

By mcast2022In Featured InsightsPosted August 13, 2024

The MarketCast Audience AI solution will help amplify the voice of consumers in marketing research, not replace it.

Tags: AI, AI Research, data model, data science
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Your Research Company’s AI is Only as Good as its Data

By Jourdan PignatelliIn Featured InsightsPosted July 30, 2024
AI and data research

Discover how connecting your AI to the right data and model can help you unlock its full marketing research potential.

Tags: AI, data, data model, market research
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