Legacy media equivalency fails to capture the true business impact of high-stakes NFL sponsorships across fragmented, omnichannel fan journeys. MarketCast provides unified cross-platform measurement and creative intelligence to prove authentic brand lift and validate sports marketing ROI.
High Reach, Zero Impact: Why Delivery Metrics Hide Creative Wear-Out
Media dashboards have never looked cleaner, but they’re hiding a truth: creative wear-out. Pacing reports show campaigns hitting target audience delivery. CPM efficiencies beat internal benchmarks. Video completion rates sit comfortably above 90%. By every measure the dashboard tracks, the campaign is working. Then the quarterly review arrives. Consumer consideration...
Unlocking Brand Power in the Creator Era: A Bose Playbook
MarketCast CEO Amy Fenton moderates a panel with Bose marketing leaders and creator Chris Brickley on how brands can build lasting fandom in the fragmented, creator-driven media landscape.
MarketCast Unveils Hybrid AI and Human-Powered Ad Testing
MarketCast is rewriting the ad testing playbook with the launch of MarketCast Ad Effect Express, an innovative solution that fuses human insight with cutting-edge AI, giving brands the power to predict ad performance faster and more accurately than before. For too long, advertisers have had to choose between deep but...
Going for Advertising Gold: MarketCast 2024 Summer Games Reporting
MarketCast's in-depth coverage of the 2024 Summer Olympic Games, capturing top advertising moments and insights from the opening ceremony to the final call.