Strong brands don’t just win hearts, they drive financial results. MarketCast’s third annual Brand Fandom study (which analyzed three years of data across 160+ brands and 21 categories) shows a strong, consistent connection between brand fandom and its bottom-line performance. When fans show up for a brand, the business impact...
Brand Still Wins the Wallet
According to MarketCast’s third annual Brand Fandom Report, brand equity is the single biggest driver of purchase behavior.