We took a deep dive into the top women's sports league viewership, sponsor awareness & affinity in North America.
Advertising Week NY Session Recap: Making Awesome Creative for CTV
Check out some highlights from our session at Advertising Week New York, Making Awesome Creative for CTV.
No Tricks, Just Treats: Top Performing Halloween Candy Ads & Latest Trends of the Season
We're unwrapping the top-performing Halloween candy ads so far this year and diving into new trends this Fall season.
How Rookie NFL Sponsors are Tackling Awareness Among Fans
We tapped the 2022-2023 MarketCast Sponsor Breakthrough study to analyze sponsor performance for brands in the NFL.
Sequels, Franchises and Remakes, What Made Our 2023 Summer Playlist
We checked in with the movie fanatics and entertainment enthusiasts at MarketCast to uncover what content they dove into this summer, in their own words:
Gen Z & Millennials Embrace a “Sober Curious” Lifestyle
From alcohol-free brews to adaptogenic zero-proof cocktails, check out the rapidly growing "sober-curious" trend among Gen Z & Millennials
Latest Streaming Satisfaction Numbers Show the Impact of Original Content and Deep Catalogs
We surveyed streaming video subscribers to examine how they feel about today's biggest streaming services and the content they offer.
How Fans of the NBA & NHL Feel About Social Justice in Sports: Top 3 Learnings
We surveyed over 800 fans of the NBA & NHL to find out what social justice topics are most meaningful to them.
Cracking Open the Top Performing Beer Ads for the Summer
Check out the summer's top-performing beer ads, using data from MarketCast's industry-leading Brand Effect measurement platform.
Latest Trends in the Travel Industry Among Gen Z & Millennials
From all-inclusive resorts to food-themed destinations, grab your passport & check out some of this year's latest travel trends.