Everyone has their own views of the perfect RFP, but we believe these 5 learnings are essential when responding to any RFP.
5 Tips for Creating a Meaningful PRIDE Campaign
Before embarking on a branded PRIDE campaign, check out some of these helpful elements that brands should consider.
New Report: Making Sense of Youth and Identity in Digital Spaces
In our latest report, MarketCast youth and identity research experts share findings that help platforms and brands understand the journey of young people across different types of digital platforms and experiences.
Research on the Road: Our Top 5 Learnings from IIEX 2023
We came, we talked social analytics & ad measurement, and we ate great BBQ! Recapping our time at the 2023 IIEX North America Conference.
Don’t Call It a Comeback: The Surprising Truth About Movie Release Social Buzz
The social research experts at MarketCast examined the amount of social buzz generated by movies released in theaters compared to streaming only
The Pulse of the Investing Market During the Current Banking Dilemma
With the recent spotlight on the banking industry, we took a pulse on the affluent marketplace and how secure consumers feel about their banking security.
3 Key Factors to Consider When Advertising During a Tentpole Event
When it comes to advertising in a highly-unique viewing environment, there are a few best practices that all brands should keep in mind if they want their ads to win big.
MarketCast & Adweek: What Makes a Hit?
In our latest Adweek Webinar, MarketCast's Ben Carlson and Dounia Turrill identify what makes a breakout hit on streaming and broadcast platforms and the types of data signals that predict which series will break out with fans.
Consumers Take to Social Media to Discuss Pharma Price Cuts
After major drug manufacturers' announce that they are cutting insulin prices, the social researchers at MarketCast took a closer look at the flurry of public responses on social media.
NBCU and MarketCast Focus on Quality
At the NBCUOne23 event, NBCU’s Kelly Abcarian and MarketCast’s Amy Fenton introduced a new Content Quality Index that identifies how premium content and advertising experiences contribute to ad recall and breakthrough with audiences.