MarketCast’s Super Bowl LIX Most Liked ad rankings proved one thing: heart, storytelling, and Americana ruled the night—no A-list stars required. In fact, only three of our Top 10 Most Liked Ads starred major Hollywood talent. With over 19,000 Super Bowl viewers weighing in, through our MarketCast Brand Effect solution, here’s what audiences loved most.
Lay’s and Budweiser Won Our Hearts
Budweiser and Lay’s took the crown as the most-loved ads of Super Bowl LIX. Budweiser tapped into nostalgia with a young Clydesdale’s big moment, while Lay’s “The Little Farmer” proved that a small but mighty farm girl can win our hearts. Both ads celebrated American culture and everyday, hardworking people —and it paid off.
Lay’s and Budweiser tied for first place with 78% Ad Likeability, earning a spot among the most liked Super Bowl ads of the decade.
The NFL and Novartis Brought Us Together
The NFL’s “Somebody” ad was a powerful tribute to mentorship, inclusion, and the belief that every child has the potential to succeed. Through heartfelt recitations of the iconic civil rights affirmation “I Am Somebody,” the spot highlighted the transformative impact of guidance, confidence, and community.
In its Super Bowl debut, Novartis cut through the noise with “Your Attention, Please,” shifting focus from media’s obsession with women’s breasts to early detection and health screenings. A bold and impactful message.
Both the NFL and Novartis tied for second place with 70% Ad Likeability.
Nike Just Did It
Nike didn’t need Hollywood—they already had stars. Featuring athletes like Caitlin Clark, A’ja Wilson, Sabrina Ionescu, and Jordan Chiles, their ad celebrated grit, determination, and the next generation of women champions. A bold return to form for Nike with 69% Ad Likeability.
Harry, Sally, and the WeatherTech Ladies Close Out Our Top 10
Hellmann’s and Doritos secured their place in MarketCast’s Top 10 for Likeability, tying at 68%. Hot on their heels, the NFL, Stella, and WeatherTech each earned a solid 67% Ad Likeability.
Heart over hype. Story over celebrity. Super Bowl LIX’s most loved ads proved that the best commercials don’t just entertain—they resonate.
MarketCast’s Super Bowl Ad Report delivers the ad’s that resonate most with audiences, the most liked (and disliked,) and which brands create the most buzz on social media, and much more. Contact Us to learn more.