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    • Advertising

      Pre-testing, in-market, and post-campaign ad measurement

      • Ad Effect

        Optimize creative with pre-testing

      • Brand Effect

        Measure campaign success in-market

      • Total Effect

        Link creative, media, & outcomes

      • Brand Lift

        Measure brand impact post-campaign

      • Attribution

        Understand campaign ROI

    • Brand

      Next-generation brand tracking and research

    • Entertainment Content

      Movie and series content testing and research

    • Sponsorship

      Effectiveness of sponsorship investments

    • Research & Insights

      World-class quantitative and qualitative research

  • Insights
    • Who We Are

      Answering today’s marketing challenges

    • AI & Tech

      Moving measurement forward with humans and AI

    • Newsroom

      Press releases and news about MarketCast

    • Events

      Our upcoming events and appearances

    • Careers

      Opportunities to join the MarketCast team

  • Let’s Talk
Putting Fandom in Focus
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summer olympics

Tag: summer olympics

Summer Olympic Ads: Opening Week Highlights

By Jourdan PignatelliIn Featured InsightsPosted July 31, 2024
2024 summer olympic opening ceremonies top ads

Check out the ads from the opening week of the 2024 Summer Olympic Games that broke through with audiences using our Brand Ad Appeal metric.

Tags: Advertising performance, advertising recall, olympics, resonance measurement, summer olympics
More

Going for Advertising Gold: MarketCast 2024 Summer Games Reporting

By Jourdan PignatelliIn Featured InsightsPosted July 16, 2024
2024 Summer Olympic Game ad coverage

MarketCast's in-depth coverage of the 2024 Summer Olympic Games, capturing top advertising moments and insights from the opening ceremony to the final call.

Tags: advertising insights, Advertising performance, advertising recall, resonance measurement, summer olympics
More

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