MarketCast is rewriting the ad testing playbook with the launch of MarketCast Ad Effect Express, an innovative solution that fuses human insight with cutting-edge AI, giving brands the power to predict ad performance faster and more accurately than before.
For too long, advertisers have had to choose between deep but often slow human research surveys or fast but shallow AI ad testing tools. MarketCast Ad Effect Express changes the game by combining the best of both, delivering advertising predictions with speed, economy, and human accuracy.
“Too many AI ad testing solutions cut corners on quality just to increase speed and lower costs,” said MarketCast CEO John Batter. “We’re flipping that on its head—using AI to amplify the consumer’s voice, not replace it. MarketCast Ad Effect Express delivers faster, more cost-effective insights without losing the valuable nuances that come from real audience reactions to advertising creative.”
Powered by the company’s proprietary Audience AI™, MarketCast Ad Effect Express taps into fresh survey data to train its AI models, giving advertisers a clear view of how real audiences will react to their ads. Whether you’re targeting hard-to-reach audiences or looking for razor-sharp insights, this solution has you covered.
Add in facial and eye-tracking tech for second-by-second emotional reads, and you’ve got a comprehensive view of how your ad is hitting—or missing the mark. With this solution, MarketCast is giving brands the edge they need to stay ahead in today’s hyper-competitive media landscape.
Test your next ad with MarketCast Ad Effect Express.