Legacy media equivalency fails to capture the true business impact of high-stakes NFL sponsorships across fragmented, omnichannel fan journeys. MarketCast provides unified cross-platform measurement and creative intelligence to prove authentic brand lift and validate sports marketing ROI.
MarketCast and SBJ Reveal NFL’s Top Performing Sponsors
In MarketCast’s latest Sponsor Breakthrough study of NFL fans, iconic brands (and long-term sponsors), such as Gatorade, Pepsi, Bud Light, Verizon, and Visa, scored big as the most recognized sponsors for the 2023-24 season.