This new report draws on data from 13 major leagues, 19 years of sponsorship measurement, the World Cup, and six consecutive Super Bowls to give brands and marketers the benchmarks they need to evaluate sports investments on the metrics that actually drive business outcomes.
The Brands That Cracked World Cup Advertising Effectiveness
The Spain-Argentina FIFA World Cup Final drew 62.8 million viewers across Fox and Telemundo, the largest television audience for anything outside the NFL and breaking news since the Seinfeld finale in 1998. Of that audience, roughly 36% watched on Telemundo, and one in five of those viewers identified English as...