Marketers often know when a campaign could perform better. The challenge is knowing what to change. Is the creative underperforming? Are the media placements wrong? Or was the creative flawed from the start? The reality is that most measurement approaches don't provide those answers. Seventy percent of marketers say they face moderate or...
Super Bowl LX: Most Memorable Ads
On Super Bowl Sunday, everyone shows up loud, but only a few brands leave a lasting impression. In a night packed with celebrities, stunts, and spectacle, attention is easy to buy, but memory is not. The real winners aren’t just the most talked about ads they’re the ones audiences actually...