Welcome to MarketCast’s Best Ads of 2024, spotlighting the standout Streaming and Linear TV ads that achieved the highest breakthrough and resonance across key advertising categories, as measured by MarketCast Brand Effect. Eligible ads ran from December 2023 to November 2024, excluding Super Bowl ads.
Sponsors Continue to Score with U.S. Soccer Fans
Discover how record-breaking viewership for the NWSL in 2024 fueled sponsor awareness for brands like Nike, Amazon, CarMax, and more.
Super Bowl Ads Deserve Winning Measurement
Discover how MarketCast’s Super Bowl LIX Ad Impact Report delivers unparalleled insights into game-day ad performance.
AI Ads that Hit: Humor Wins, Homework Flops
We’re spotlighting top-performing ads from tech giants showcasing their AI-powered capabilities
Anything is Saucible, Everything is Measurable
Discover how Wendy's used AI-powered insights to spice up their creative strategy and win young chicken nugget fans.
Super Bowl Ads that Score: Humor, Heart, and Beyoncé
Check out some key takeaways from previous Super Bowl campaigns to help you craft your game-winning strategy.
Beyond the Bases: 2024 World Series Advertising Roundup
We're rounding the bases with the top-performing ads that aired during the 2024 World Series, using data from MarketCast Brand Effect.
Blending AI and Human Insights in Ad Creative Development
Explore how AI is shaping the future of ad testing, featuring insights and takeaways from the 2024 ARF Creative Effectiveness Conference.
Score Big with MarketCast Super Bowl LIX Ad Resonance Report
Maximize your Super Bowl LIX ad impact with MarketCast’s ad performance report, offering insights into ad resonance across linear TV, CTV, and social media.
How Pre-Launch Ad Testing Drives In-Market Wins
Pre-launch ad testing is critical to ensure your ads perform well with audiences when they go live. It helps fine-tune creative, predicts audience responses, and avoids viral controversies that could sink your brand. While most marketers test ads in some form, many fail to connect the dots between their pre-launch...