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    • Advertising

      Pre-testing, in-market, and post-campaign ad measurement

      • Ad Effect

        Optimize creative with pre-testing

      • Brand Effect

        Measure campaign success in-market

      • Total Effect

        Link creative, media, & outcomes

      • Brand Lift

        Measure brand impact post-campaign

      • Attribution

        Understand campaign ROI

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      Next-generation brand tracking and research

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      Movie and series content testing and research

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      Effectiveness of sponsorship investments

    • Research & Insights

      World-class quantitative and qualitative research

  • Insights
    • Who We Are

      Answering today’s marketing challenges

    • AI & Tech

      Moving measurement forward with humans and AI

    • Newsroom

      Press releases and news about MarketCast

    • Events

      Our upcoming events and appearances

    • Careers

      Opportunities to join the MarketCast team

  • Let’s Talk
Putting Fandom in Focus
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Caregiving roles in TV and Streaming

Tag: Caregiving roles in TV and Streaming

Study: Analyzing Work, Family, and Caregiving Roles in TV and Streaming

By Jourdan PignatelliIn Featured InsightsPosted April 3, 2024
Analyzing Work, Family, and Caregiving Roles in TV and Streaming

MarketCast teamed with New America to explore how people feel about the portrayals of family caregiving in entertainment.

Tags: Caregiving roles in TV and Streaming, Family Roles in TV and Streaming, Work roles in TV and Streaming
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