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    • Advertising

      Pre-testing, in-market, and post-campaign ad measurement

      • Ad Effect

        Optimize creative with pre-testing

      • Brand Effect

        Measure campaign success in-market

      • Total Effect

        Link creative, media, & outcomes

      • Brand Lift

        Measure brand impact post-campaign

      • Attribution

        Understand campaign ROI

    • Brand

      Next-generation brand tracking and research

    • Entertainment Content

      Movie and series content testing and research

    • Sponsorship

      Effectiveness of sponsorship investments

    • Research & Insights

      World-class quantitative and qualitative research

  • Insights
    • Who We Are

      Answering today’s marketing challenges

    • AI & Tech

      Moving measurement forward with humans and AI

    • Newsroom

      Press releases and news about MarketCast

    • Events

      Our upcoming events and appearances

    • Careers

      Opportunities to join the MarketCast team

  • Let’s Talk
Measure What Moves People
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Ad breakthrough 2023

Tag: Ad breakthrough 2023

Ads with the Biggest Breakthrough in 2023

By Jourdan PignatelliIn Brands, Featured InsightsPosted March 27, 2024
Top performing ads of 2023

As we near the end of 2024's first quarter, MarketCast's advertising research experts took a look-back at the ads that broke-through most with audiences in 2023.

Tags: Ad breakthrough 2023
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