Can Hollywood marketing work for brands?
Before the red carpet is rolled out for Hollywood’s biggest night (the Oscars), we have to ask: Are there any industries that work quite like Hollywood, where opening weekend can not only make or break a movie’s success but in some cases, even studios?
We’ll wait.
Now, you’re probably wondering what a product launch or brand campaign and a Hollywood movie premiere have in common. A lot more than you might think. How do we know? MarketCast was born out of the entertainment industry, after all, and our research and insights have since helped launch some of the most well-known products and campaigns for the world’s biggest brands, including trailers for your favorite movies and franchises.
Check out our latest report, where we sat down with Jeremy Radisich, President and Head of MarketCast’s Entertainment Advertising Research team, to pick his brain about how movie marketing can help brand marketers make their next product or brand campaign launch a blockbuster hit and turn curious consumers into fans.
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