Using MarketCast’s Brand Effect advertising recall and resonance measurement, we've analyzed some top-performing ads in the insurance sector to explore what drives a standout insurance ad.
Too Hot to Miss: MarketCast 2024 Summer Playlist
Stay entertained all summer long with MarketCast's Summer Playlist, our curated list of must-see movies, TV series, music, and live sports.
How to Super Size Brand Fandom
How QSRs like McDonald's and Chick-fil-A are achieving high Brand Fandom in the competitive food service industry.
How Women’s Sports are Reshaping the Streaming Landscape
New data from MarketCast reveals more women are streaming their favorite sports and explores the implications for the streaming landscape.
How to Create An Epic Summer Movie Trailer
Here are five best practices for creating truly great summer movie trailers according to Jeremy Radisich, MarketCast’s head of entertainment advertising research and a trusted voice in the world of movie marketing.
Auto Ads Gen Z Actually Likes
Using MarketCast’s Brand Effect advertising recall and resonance measurement, we’ve identified and broken down a handful of recent ads and campaigns that are successfully engaging Gen
Turning Retail Shopping into Longterm Fandom
Examining how some brands have tackled the “new normal” of customer behavior and expectations while reshaping the retail shopping experience under current, often challenging economic conditions.
Can Insurance Companies Build Brand Fandom?
Would it surprise you that the insurance industry spends over $10 billion annually on advertising? Of course not. But does this eye watering amount lead consumers to love insurance companies?
Automotive Report Pt. 3: Marketing Strategies the Gen Z Way
Despite Gen Z’s late entry into driving and vehicle ownership, the core building blocks of fandom aren’t too dissimilar to any generation before them. Our latest Automotive Fandom Report kicks the tires and gets under the hood of what matters most to Gen Z to understand the kind of buyer...
Delivering Awesome Multi-Brand Advertising
As ads featuring multiple-brands grow in popularity, marketers need to understand how to develop creative that breaks through with audiences.