We sat down at this year's World Congress of Sport conference with Aaron Thomas, VP of Qualitative Research at MarketCast, and Marie Woods, Senior Manager of Sports Sponsorship at T-Mobile, to discuss how brands can engage younger fans.
Gain a Holistic View of World Cup 2022 Sponsorship & Ad Performance
The MarketCast 2022 World Cup Report provides an in-depth analysis of your brand's advertising performance throughout the tournament.
Four Things All Marketers Should Consider in a Tightening Economy
Amid reduced spending and high demand to generate leads, the experts at MarketCast have put together some key strategies that all marketers can deploy to optimize their budgets and increase marketing effectiveness.
The Modern Patient: Adapting to New Consumer Habits
In our latest report, MarketCast analyzed social data to identify key learnings that DTC, telehealth, and personal nutrition brands should consider to capture and retain new customers.
Advertising Strategy in Mobile Sports Betting
MarketCast analyzed the ad performance of top players within mobile sports betting to identify key takeaways when developing an advertising strategy.
The Rise of the Music Docuseries
Filmmakers have long been telling stories about musicians and big musical milestones, but, it goes without saying that last year could easily be considered the year of the music docuseries as streaming services poured millions of investment dollars into the genre. To get a better understanding of the docuseries landscape...
The MarketCast Winter Playlist
Here's a review of what MarketCasters are watching, listening to, and playing most as we settle in for the winter months.
MarketCast Sources of Joy 2021 Report
Through social and digital analysis, MarketCast has identified what people are buying and doing to help lift their spirits during this challenging time.
How the NFL is Using Data Science to Change the Game
MarketCast partnered with Leaders Week London to host a session with the NFL focusing on how data science is transforming every angle of sports.
Halloween’s Streaming Wars
For many, Halloween isn’t a single day, it’s a season – starting when the clock strikes midnight on October 1st or as soon as the first fall chill hits the air. Since most of us can’t dress up for Halloween every day, the best way to celebrate the spooky season is to binge creepy content from our favorite streamers.